Sponsorship in Golf

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Sponsors and Sports


In the world of sports, everything from the cups the athletes drink from to the stadiums they play in is up for grabs. While there are some positives and negatives to sponsors, a line has to be drawn somewhere. Individual athletes


themselves command large endorsement contracts that in many cases exceed their


own salaries. And although the heads of these sports try to limit the influence


College papers on Sponsorship in Golf


of companies, they are still a major part of every game played. One of the more


widely known sponsors of sports is Nike. Their rivalry with Reebok and other


shoe and apparel companies is seen on television and on the playing field.


Advertising their company is the major concern when displaying their logos in


sports. Beverages, fast foods, credit cards, automobiles and a wide variety of


companies spend their money on sports related ventures. They spend big dollars


to name stadiums and arenas after their companies. Television gives these


companies even more chances to influence the public with commercials that


companies might sometimes pay up to $1 million for. The uniforms that the


players wear are now being made my different manufacturers whereas five years


ago each league had all their teams wearing the same brand. The equipment being


used is also made by different companies. No matter what is being fought for,


sponsors create good and bad influences in each sport. Major League Baseball is


recognized as the most popular sport. They also play the most games which is a


plus to sponsors. Each game is seen as a chance to spread word of their company.


But MLB seems to be the least affected team wise by sponsors. This is probably


because of the strict rules set forth and also because of recent work stoppages


and labor disputes. MLB was once the leader in innovative ideas involving


sponsors. Billboards are placed around the stadium in strategic spots that will


be noticed by fans and television. Stadiums are now being renamed by companies


willing to spend millions to have the stadium named after the company such as


3Com Park in San Francisco. These short term deals can create a problem in the


future though. Athletes are not as widely chosen for endorsement contracts as


in other sports. This is probably because many players cannot make a huge


impact on the outcome of the games. Also many young athletes are not known


because collegiate baseball is not watched as much as other collegiate sports. A


positive effect that sponsors have on Major League Baseball is that they are


trying to help restore baseball as the national pastime. Baseball needs to


regain interest with the public and sponsors are coming up with new and exciting


ideas. More players are being endorsed and commercials are reaching out to the


youth who play the sport. Money being spent by various companies is being


redistributed so that the lesser markets can receive some money. Basically


anything that can attract people to the sport is good for baseball at this


moment. A negative effect that sponsors have on baseball is not really much of a


negative. Companies are not sponsoring baseball enough. The strikes and


disputes are the reason why. But sponsors should be more of a part of baseball.


More athletes should be endorsed and more impact on teams in smaller markets


need to happen for baseball to regain popularity. The National Basketball


Association could be easily summed up concerning sponsors as shoe wars. Nike,


Reebok, Adidas, Fila and anybody else are fighting for just about every athlete


in an effort to make money. The response has the public interested in


basketball and has made basketball a stable and profitable sport. Women's


basketball is now picking up steam because companies are realizing that they


could make money on women too. These shoe wars have trickled down to the


collegiate level, where companies pay schools to wear their sneakers, and even


the high school level where basketball camps held yearly bring in the newest and


best talent available. A positive effect that sponsors have on the NBA is that


basketball is increasing worldwide. People like and watch the game and the


players. The majority of the public know Michael Jordan and Nike is a main


reason why. Young athletes can see their heroes and dream of playing basketball


because companies give basketball a good image. A negative effect though is that


these shoe wars sometimes lead to too much control. Players at the college and


high school levels know that if they are good enough, jumping to the NBA is


first on their list because of the money being offered. Nike and Reebok and the


other companies give more money to the players for endorsements than the players


make for their salary. This reason of playing in the NBA for the money is not


good. Also giving money to schools for wearing their shoes is not fair to the


players who must wear them. They see none of the money which gives them an even


greater reason to go to the NBA. While this does


generate publicity for the NFL, some teams are seeing more money than other


teams. As in basketball, collegiate football is seeing a surge in popularity


because of sponsorship of various activities. A positive effect that sponsors


have on the NFL is that like in basketball, interest is growing. Companies use


different ways to show their football ties hoping to create interest in their


product. A negative effect is that some companies are trying to get too much


control. The situation with Nike and the Cowboys is under review. It can lead


to a terrible downfall for the NFL if too much power is held by one company.


The lesser teams will not have the money or the prestige to lure players to play


for their team. The National Hockey League is seen as number four in sports.


The reason in part is because of hardly any sponsors at all. It has always been


the same until recent. More air time is being given to hockey therefore a need


for sponsorship. Inline hockey is the fastest growing sport and ice hockey is


being watched more than ever. Companies have realized that hockey can be a very


healthy investment. They can have their names placed on the boards around the


rink which is almost always seen. Arenas are now being renamed such as USAir


Arena and Continental Airlines Arena in the quest to impact hockey and make some


money. Nike has made a huge step by acquiring a major manufacturer of equipment


named producing the Bauer brand in an effort to gain interest in hockey.


Uniforms are now being made by three different companies instead of one.


Players are now first seeing endorsements from companies. Hockey is growing at


a rapid pace. There are no negative effects on hockey. Everything is positive


because any kind of sponsorship is a plus. Hockey is trying to work upward and


be recognized as a major sport. Companies are just now realizing hockey's


potential. Five years from now with more sponsors, hockey could be just as big


as basketball. The influences of companies on sports are for the most part


positives. Sponsors help make a sport grow with money for the teams as well as


themselves. More interest in sports lead to advancements in the games


themselves. The negative effects have to be monitored because on negative can


outweigh many positives. A step back in sport because of a sponsor will not be


good for the future of that sport. As long as the companies and the leagues


work together, sports will be able to grow.


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