Why tobacco advertising shouldn't be prohibited.

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Argument essay All Cigarette ads should not be prohibited.

Many antismokers, scientists, and public health officials insinuate that all cigarette advertisements should be ban because it influences people to smoke, especially teenagers. Yet, their reasons for this claim I feel are not concrete to voice such a statement. There is still no factual evidence that cigarette ads are the reason why people start to smoke. Therefore, diminishing the fact that cigarette companies' only intent of advertising is to promote people to start smoking. This concludes that all cigarette advertisements should not be prohibited because there is no proof that they influence people to start smoking.

The principle of advertising is to promote an industry's overall sales as well as drum up business for a specific company. Cigarette companies are mature, meaning that the product is universally familiar like toothpaste or deodorant, ad attempts to boost overall consumption are no longer cost effective. Therefore, the main reason that there is a need for advertisement among cigarette companies is the same as any other common product like deodorant or toothpaste. They need to advertise so they can compete with different other brands like themselves to get consumers to use their products and boost sales for their company, which is the reason why cigarette ads shouldn't be prohibited.

The main reason why people are anticigarette ads is because they think it will stop underage smoking. Because they think this, cigarette ads are being threaten to be taking out of magazines and on billboards. All cigarette ads should not be banned because of the assumption that they influence teenagers to smoke. In fact, "since the percentage of cigarette ads have decrease, teenage smoking has increased by % between 15 to 15 (Males 167). In a survey done by the American Association of Advertising Agencies in 18, "studies showed that teenagers are more likely to be influenced to smoke by their friends then cigarette advertisements" (Males 170). Until factual evidence is presented that links cigarette ads as the rime factor that is influencing teenagers to smoke and not theories, all cigarette ads should be allowed.

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"Congress shall make no law…abridging the freedom of speech, or of the press" (First Amendment to the U.S Constitution). Giving the government the power to enforce all cigarette advertising restrictions is simply too closely to contradicting the First Amendment. Cigarettes are legal products; therefore, restricting advertising on these products is a violation of the First Amendment. Allowing the government to restrict advertising is just censorship and should not be permitted in a capital free enterprise society.

Some may argue that no matter how familiar a product is to consumers, advertisements may still convince people to start smoking; therefore, all advertisements should be banned. Although this could be true, there has still been no concrete evidence that cigarette ads are the reasons why consumers, especially teenagers began to smoke. Furthermore, it is the guardians of the teenagers that are responsible not the cigarette company's to curb underage smoking if they are against it; the same with drugs, sex, and alcohol. If parents can tolerate the advertisements of nude dancing, pornography and sacrilegious art, they could safely tolerate Marlboro caps and Joe Camel t-shirts.

There has been no evidence to support the claim that cigarette ads influence people to start smoking especially teenagers. The banning of cigarette ads would be unconstitutional because it is taking away cigarette company's freedom of speech which is going against the First Amendment. For these reasons alone, all cigarette ads should not be prohibited.

Work Cited

Troyer, Ronald J.. Cigarettes, the battle over smoking. New Brunswick, N.J. Rutgers University Press, c18.

Males, Mike A.. Smoked why Joe Camel is still smiling. Monore, Me Common Courage Press, 1.

Sobel, Robert. They satisfy the cigarette in American life. New York Anchor Press/Doubleday, 178.

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