Explain how an advert of your choice sells its product

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Levi's jeans are successful selling their products because they use different techniques. The different techniques being the narrative/storyline, the characters (handsome men and pretty women), lighting, camera angles and using well-known music.

The story begins with a man waiting outside a nightclub, which doesn't accept blue jeans. Man walks up to club gets stopped by a guard checks his jeans realizes they are black jeans instead of the original color blue and lets him into the nightclub. The narrative informs us that it is the Levi's, which help the man, get into the nightclub. If the jeans were blue the man would not have been accepted into the nightclub but because the jeans were black he was accepted into the nightclub.

The advert uses stereotypical characters to make the Levi jeans look good. The actor wearing the Levi's is seen to be gorgeous and always rescuing the 'damsel in distress' to make him look like a hero.

The person wearing the jeans is a handsome attractive man who stands out by how gorgeous he is, however the rest of the character is old or fat and unattractive.

The man wearing the Levi's is seen to be resourceful because of how he always makes the best out of a bad situation. He flaunts conventions by using his black jeans by get into a nightclub that basically does not accept blue jeans. Levi's can help you live the lifestyle you want because in every advert it is the jeans that make it look like anything is possible, which would make you want to buy the jeans.

The music in the advert is "stand by me" by Ben E king.

The music creates a cool mood in the now available in black advert.

The music supported the narrative and the characters by being a famous catchy song, which made the story more likeable and characters more stylish looking.

The props are used to support and promote the presentation of the Levi's. For example the comb-in the nightclub advert. The Levi's man draws attention to the jeans by combing his hair and putting the comb in the back of his pocket, which makes the back pocket look very useful and make the man look stylish.

Explain how an advert of your choice sells its product (pg)

The Levi's are singled out at the end of the narrative by the lighting (the spotlight) and the caption. The presentations of the jeans in the spotlight were a medium shot. The caption is now available in black. The spotlight and the caption enhance the appeal by the way the spotlight was always close up on the jeans. The caption enhanced the jeans by saying that the jeans are not only in blue but also available in

black.

The main message of the advert is to make people jeans .The advert uses lots of techniques like putting a favorite piece of music on, a handsome stylish young man, a pretty young lady, the setting, the props, the storyline (man saves women), lighting, the camera angles, advertising different types of jeans e.g. now in black.

In each advert there is a bad situation but the man and the jeans come and save the day, which makes the man, and the jeans look good.

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