The Power of Advertising

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THE POWER OF ADVERTISING

Advertising is very powerful nowadays, especially with the media growing at an amazing speed. Marketing has managed to fully understand people's minds in such a way -by using rhetorical techniques- that we feel we are almost manipulated. But we are rational human beings, and that should be enough to let us act in our free will of choice. The advertisements we receive from the media encourage us to purchase something, but we will never be 'hypnotized' by them.

People who work in advertising agencies claim that there is no way to control a mind. They affirm that they just persuade people and "help" them decide between one brand and another. They also say that if there is no will to buy, not even the most massive campaign is going to be able to make one "understand" there is a need for that product in his/her life. Plus, one always has the right to choose, no advertisement is forcing a person to go buy an item, and if a white brand product proved to be better than a worldwide recognized brand, then it is one's right to stick to the one that is preferred.

On the other side, there is what is called "psychology of advertising". It is a discipline that conjugates both activities into one to figure how to analyze the consumers' wishes of having out in order to handle the marketing plan of a company in the best possible way. Besides, consumerism is a matter that does not only affect advertising but also the need of people. So many people going to psychological therapies prove the hard times our generations are going through, and I think that it is in those problems where the cause of consumerism lies.

College Essays on The Power of Advertising

Summing up, advertising should not be blamed if we allow ourselves to be treated like cattle but we cannot lose our personal strength in the daily battle to keep the coins inside our pockets. It is our choice.

Laura Viera

Proficiency

Teacher: Giovana Casanova

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