The US policy on Gay Rights

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Chris Tayler


The United States claims to be the greatest democracy in the world. The nation-state purports to the world community a belief that all its citizens are free and suffer no constraints on such ideals as life and liberty.


Since the United States is such a large nation, it has great influence in the international community. One of the mediums through which this can be viewed is the United Nations. Through the United Nations, other nation-states become aware of governmental action within the United States.


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This is only natural. The United States government is very vocal in its belief that the only form of government, which should be utilized, and the only form of government, which is good for all peoples, is that of a democracy.


One need only look to the news to see this concept. As the United States continues its war on 'terror' it destroys governments of other states and then proceeds to replace those destroyed governments with a new democratic form. Debate surfaces around weather or not this action by the United States is beneficial for other countries. The debate however, should focus first on weather or not the United States is truly in a position to under take such an action.


As the United States brings democracy to other states and the world scene, It needs to evaluate weather or not it truly follows its idea of democracy. There is more to a democracy than life, liberty and free and open elections. The people must truly be free - free from governmental restraints on their liberties liberties that do not fundamentally hurt the society.


As the United States continues promoting itself to the world community as the greatest democracy in the world, giving its citizens great freedom, it persists in its efforts to establish democracies in other states. In order to do this, it looks to the United Nations for assistance. The United Nations is a body consisting of representatives from most nations of the world. It is an international organization designed to promote world peace and secure human rights for all people (citation). This is a forum where each state can gain credibility in the eyes of the world.


One might think in order for a nation-state to gain and retain credibility, it must act in a consistent manner with the beliefs it purports. This however, may not be true. The United States asserts the international community must follow policies and laws made by the United Nations. That would only lead to equality among nation-states. By virtue of being a member and as a signatory of the United Nations charter, one would believe the United States must follow all United Nations policy. It would only make sense. The action of being a signatory of the United Nations charter is equivalent to the action of being a signatory on a treaty.


The United States Constitution authorizes the President (Article II, Section ) to make treaties, the Senate to ratify (Article II, Section ) and the Judicial branch to uphold the United States' obligations under any treaty ratified (Article III, section ). Given the Constitution provides for the making and enforcement of treaties, the United States must follow the responsibilities it concedes to. Likewise, the United States holds a belief in equality of all peoples. Naturally, it would follow, if it holds equality as such a fundamental idea, then it would believe nation-states must all be equal in their application of treaties. Since the United States must follow its concessions in any treaty and its purported belief in equality, It would follow then, the United States would not only uphold its end, but also require the world community to do so.


Such a consistent concept is not necessarily the case. The United States in practice does not always follow United Nations policy. At the same time however, it does require other states to do so.


This paper will work to show the inconsistency of the United States in following United Nations policy. I will provide reasons, which necessitate the United Nations. Having linked the United States obligations to the United Nations as being equivalent to signing a treaty, I will show how the United Nations Universal Declaration of Human Rights guarantees rights to homosexuals within the United States. Next, I will review the actions of other nation-states and how they relate to the Universal Declaration of Human Rights and lastly, United States policy and its hostility towards the Declaration.


Background


After World War I, the international community realized a need for an international organization that worked to promote world peace and help the world community interact with each other. The result was the League of Nations. This body existed until the beginning of World War II. At that point, the international community desired an organization, which would possess more force than the League of Nations. The League was deemed unsuccessful when it was unable to stop Italy from taking over Ethiopia and Hitler's invasion of the Rhineland (Morsink 1).


At the end of World War II, the international community felt the need for an effective international organization. An organization, which could create international law, for all states to follow. The result of their desire is the United Nations. This organization, commonly referred to as the UN, was erected with a charter. States who became members of the organization agreed to "Fulfill in good faith the obligations assumed by them in accordance with the present charter" (Article , section ). The term present, as taken directly from the charter, specifically refers to the United Nations Charter. Once states gain membership, they are required to follow United Nations' laws. One might ask however, weather or not there is a need for international law or just an organization, which works to promote world peace. The truth of the matter is, world peace cannot be attained without the use of international law.


What is international law? In order to make international law, one must understand what it is. International law can be defined in many different forms. Gerhard Von Glahn offers several different definitions in his book Law Among Nations, An Introduction To Public International Law


"International law is a body of principles, customs, and rules recognized as effectively binding obligations by sovereign states and such other entities as have been granted international personality" (Von Glahn).


"The Law of Nations, or International Law, may be defined as the body of rules and principles of action which are binding upon civilized states in their relations with one another" (Brierly).


"International law consists in certain rules of conduct which modern civilized states regard as being binding on them in their relations with one another with a force comparable in nature and degree to that binding the conscientious person to obey the law of his country, and which they also regard as being enforceable by appropriate means in case of infringement" (Hall).


"International Law is the law which the wicked do not obey and which the righteous do not enforce" (Eban).


Regardless of the different definitions of international law, there is one common thread. Each of them understands the need for an international community in which the interactions of different states are in some manner regulated.


The United Nations' Charter continues stating, Members "Shall give the United Nations every assistance in any action it takes in accordance with the present charter and shall refrain from giving assistance to any state against which the United Nations is taking preventive or enforcement actions" (Article , section 5). This brings an additional requirement of member states. Not only must they enforce United Nations policy within their own territories, but they must also assist other member states in doing so. Likewise, member states must assist the United Nations in making member states follow United Nations law if they choose not to. Further in Article two, section six, the charter dictates "The organization shall ensure that states which are not Members of the United Nations act in accordance with these Principles so far as may be necessary for the maintenance of international peace and security " (citation). As such, not only do member states agree by being a member, to follow United Nations' dictates. Further, they agree to make non-member states follow the law in areas where their actions would disrupt international peace and/or world security. The term Organization here must be interpreted as the member-states and their representatives as the member-states compose the organization.


The United Nations' Charter continues in setting out the manner in which the organization will operate. It is understood by each member state, under this document, any policy established is intended to be international law and thus affect every member state.


Purpose


One of the United Nation's main goals is to have universal and international policies. One can find this idea in the Charter under articles 55 and 56. Article 55 requires the "creation of conditions of stability and well-being which are necessary for peaceful and friendly relations among nations based on respect for the principle of equal rights and self-determination of peoples." It continues stating "the United Nations shall promote Higher standards of living…solutions of international economic, social, health and related problems; and international cultural and educational cooperation; and universal respect for, and observance of, human rights and fundamental freedom for all without distinction as to race, sex, language, or religion." Article 56 is the enforcement clause relative to article 55, which I just spelled out above. It states "All members pledge themselves to take joint and separate action in co-operation with the organization for the achievement of the purposes set forth in Article 55."


As I have asserted previously, states who become signatotories to the United Nations' Charter act in the same manner as signing a treaty. As such, they have an obligation to abide by the concessions they agree to when becoming a party to the Charter. When a state becomes a signatory however, it must understand what it is agreeing to and in this case, what the purpose of the organization is. These two articles spell out the purpose very well. Additionally, one can see, the articles further the idea of having some form of universal law working to create a better situation for all peoples of the world.


ACCOUNTABLITIY OF MEMBER-STATES


States do not necessarily abide by the concessions they agree to when signing the United Nations Charter. As such, the United Nations, must undertake additional steps in its effort to create a better situation for all the peoples of the world. When member states fail to abide by their end of an agreement, the United Nations finds itself in a difficult situation. The United Nations does not have an international military force or an ability to tax any citizens. The result is an inability to enforce its policies without the assistance of its member states. It depends on the membership fee each state pays for its revenue. Likewise, it depends on the contribution of military forces from each of its member states in order to carry out its policy when needed. Many members, including the United States, fail to pay their membership fee or fall very far behind. Additionally, there is an issue of the content of United Nations policy. While each member state agrees to follow United Nations policy, they do not always do so. One possible reason for their inaction is the content of United Nations policy or one policy n general. If a member-state does not like a policy, they may refuse to contribute funds to the United Nations based on that premise. While each member state does have a voice in creating the policy, the final policy established may be unsatisfactory to a member-state. Given there is little coercive power to make states pay their pledged funds; they may use this as a reason not to pay. This puts the UN it a situation where it has little capitol to work with. Additionally, many member states are unwilling to contribute their own military forces to assist in the international community. The result is the UN having little to no coercive power to enforce its policies.


While member states have a duty to contribute, by virtue of being a member, there is no manner in which they can be compelled to do so. It is merely their choice when and how to act. As such, states have failed to follow and enforce UN policies. When there is little coercive ability or action, states generally have little reason to create policy on their own. The result is, any policy made by the UN may not truly affect the world community and population.


Since UN policy may not always be enforced, the member states do not always follow it. One example of a member state not following international law is the issue of Israel's treatment of the Palestinians. In February of 00, the UN General Assembly, its main legislative body, passed Resolution 57/14. It calls for a special committee to "Investigate Israeli practices affecting the human rights of the Palestinian people and other Arabs of the Occupied Territories."


The motivation for this resolution was a belief that Israel had violated the human rights of civilians during times of war. This specific action, as outlined in the Geneva Convention and international humanitarian law, specifically the Universal Declaration of Human Rights, violates international UN policies and treaties (UN Resolution 5/14). The violation states Israel is specifically in violation of the Universal Declaration of Human Rights. One must understand what this document is, before looking for some possible violations.


The Universal Declaration of Human Rights was passed as United Nations' resolution 00 A [XXI]. It was created in148 shortly after the UN's erection. Most legislation surrounding human rights enacted by the United Nations looks to this document for guidance.


One need only look to a few of the Articles of the Universal Declaration of Human Rights to see where Israel is in violation of the Declaration. Article three, "Everyone has the rights to life, liberty and security of person." By Israel's' actions of occupying the Palestinian territory, Israel violates, at the very least, many Palestinian's liberty and security. Article five, "No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment." From reading the United Nations' Resolution stated above, one can find a concern regarding thousand of deaths and injuries of the Palestinian people, by the Israelis. This is an example of the Israelis subjecting Palestinian people to cruel, inhuman or degrading treatment. Such an action is in clear violation of the Universal Declaration of Human Rights. These are at least two areas where the actions of one member-state violate the Universal Declaration of Human Rights.


One may ask, should the member-states be required to follow the Universal Declaration of Human Rights given that it is only a resolution and not International Law? The response to this is simply logical. The Declaration was passed by the United Nations General Assembly; its main legislative body, as a Resolution. While resolutions are not law, they are an act of the United Nations. Each member state has a representative in the General Assembly to voice that state's position. Likewise, the Declaration was passed under the authority of the United Nations Charter. Each member states agrees when becoming a signatory to the Charter, to abide by its dictates. As such, member-states must abide by the Universal Declaration of Human Rights.


While member states do continue in there hostilities towards the Declaration, there is some progress being made. A report by the International Law Association indicates, "There would seem to be little argument that many provisions of the Declaration today do reflect customary international law." This shows an idea that while United Nation's member-states do not always abide by the Declaration, there is some progress towards its ideals (Hannum 15). The next question is, how does the Declaration purport to protect homosexual persons?


The document does not specifically provide for the protection of gay peoples. As in many areas of law however, interpretation of a clause or clauses is of vital importance. The Encyclopedia of Human Rights Issues since 145, asserts, at least eight of the 0 articles in the declaration can be interpreted to protect gay peoples. The clauses of those articles are


Article three, "Everyone has the right to life, liberty and security of person."


Article five, "No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment."


Article 1, "No one shall be subjected to arbitrary interference with his privacy, family, home or correspondence, nor to attacks upon his honour and reputation. Everyone has the right of the law against such interference or attacks.


Article 1, "(1) Everyone has a right to freedom of movement and residence within the borders of each states. () Everyone has the right to leave any country, including his own, and return to his country.


Article 14, "(1) Everyone has the right to seek and to enjoy in other countries asylum from persecution."


One must understand why these articles are important. Article three, in some countries; it is illegal to be homosexual. It may be difficult for the policing authorities to arrest one for being homosexual. It is easy however, to arrest one for acting in a homosexual manner. Arresting one for acting in a homosexual manner, violates one's right to liberty and security of person. They are being targeted specifically for who they are and not for any action, which truly tends to harm a society. The punishment can be death. Putting one to death simply for being who they are violates one's right to life. There is truly no manner of due process where by one should have their life taken for some horrific action.


Article five, Governments punish people for being homosexual, as I have stated above. Some of the methods used for punishment are cruel, such as hanging, burning and being shot in a public square. Such actions are cruel and torturous. Further, is the issue of degrading punishment or treatment. This sections applies to the United States. Homosexual persons in the United States are subjected to degrading treatment and punishment. Later I will explain the Bowers case which swill show how to men were arrested for engaging in sexual intercourse in the state of Georgia. The United States Supreme Court upheld Georgia's law. This is an example of the United States treating homosexual persons in a degrading manner.


Article 1, Being or acting homosexual is a private matter. One in which the government should not intrude into. Given governments do not prosecute people for being heterosexual or acting in a heterosexual manner, then it follows as an arbitrary act for a government to interfere with one who is homosexual.


Article 1, One must remember the discussion in this paper is the protection of homosexual persons. It is very likely that if a homosexual person left their country, they would not be allowed to return, depending on the government. While this may not seem like a possible situation, it is. It is easier for a nation-state to expel one from their territory, rather than prosecute them for being homosexual.


Lastly, article 14, If one lives in a nation-state such as Egypt, where they will be prosecuted for being gay, this is important. In 001, over 40 Egyptian men were arrested for allegedly practicing homosexuality. men were acquitted, and 1 were jailed. Facing criticism from human rights organizations, Egyptian President Hosni Mubarak, ordered new trails for all 1 men. The new trials resulted in harsher sentences for those men (Planet Out News). This article allows homosexual people, within the nation-state of Egypt for example, to leave their country for another where they can gain asylum from being prosecuted for their lifestyle.


One can see, The Universal Declaration of Human Rights can work to protect the rights of homosexual people. Although the Declaration does not specifically mention this group, it does offer them assistance. Such assistance comes through the interpretation of the articles in an effort to prevent governments from harming homosexuals. Interpretations come through many different mediums. One of which is Non-governmental Organizations.


Non-Governmental Organizations


In the international community, non-governmental organizations play a key role. They present injustices, research injustices and offer solutions to governmental bodies. The UN looks to these organizations for assistance. In 18, the United Nations Department of Public Affairs and several Non-Governmental Organizations meet at the fifty-first annual conference. At this conference, the participants, such as Amnesty International, The Human Rights Office of the Franklin and Eleanor Roosevelt Institute and the Human Rights Watch joined members of the United Nations to discuss the further implementation of the Universal Declaration of Human Rights. The assistance of non-governmental organizations is of vital importance. These organizations specialize in these areas of concern and gain valuable information. They collect statistical data, which governments can utilize. These actions reduce the costs, which governments might otherwise have to incur. The dynamics of the relationship between non-governmental organizations and governments is interesting. Non-Governmental organizations, in addition to presenting facts which help governments, also seek new policies. As such, the work of the two bodies is not always reciprocal. Many times the non-governmental organizations undertake more work and action than governmental bodies (NGO/07/PI/1080).


International Policy Action


Governmental bodies make the ultimate and final decisions, which are binding on their respective citizens. With the existence of Non-Governmental Organizations, comes pressure on governments to take action. Although slow to come, there is some progression in parts of the world toward equality.


In 15 The Council of Europe designed a court as a result of The Convention For The Protection of Human Rights and Fundamental Freedoms. This Court, The European Court of Human Rights, is charged with hearing cases and enforcing dictates relative to those nation-states, who agreed to the contract, which resulted from the convention listed above (www.echr.coe.int).


In 181, the European Court of Human Rights heard the case of Dungeon v. The United Kingdom. The case brought under scrutiny the United Kingdom's laws banning homosexual activity in Northern Ireland. The United Kingdom had decriminalized male homosexual activity in England and Wales in 167. However, the laws were left in tact in Northern Ireland. Mr. Dungeon was a gay activist who challenged the law. The Court vacated the laws of the United Kingdom, indicating they went against privacy rights and subsequently the European Convention on Human Rights. Mr. Dungeon brought the case before the court, citing The European Convention For The Protection of Human Rights and Fundamental Freedoms. While there was no specific reference to homosexual people in the documents of the convention, it was felt other areas could be interpreted to defend gay rights (Sanders ).


His aspirations proved fruitful and the court ruled in his favor. Its ruling stemmed from an interpretation of the privacy clause erected at the convention. Likewise, it related to Article 1 of the Universal Declaration of Human Rights. As stated before, this article protects from arbitrary interference on one's privacy. Again I assert, homosexuality is a private manner. Additionally, the United Kingdom's actions were arbitrary. They were arbitrary as the laws only affected homosexual persons living in Northern Ireland. Thye law targeted a specific group of people.


The ruling of the European Court of Human Rights is binding across Europe. This case broke the ground for the world scene. IT showed how parts of the world were starting to deal with the issue and understanding the need for equality and protection from government. The decision of the European Court of Human Rights forced the United Nations Human Rights Committee to initiate work in this area (Sanders )..


In 14, the United Nations Human Rights Committee heard and decided the case of Toonen v. Australia. This was one of the first cases brought before the United Nations dealing with homosexuality. The case possessed the same characteristics as the Dungeon case. The Committee stated above, concluded in their decision.


"discrimination on the basis of 'sexual orientation' was a form of discrimination on the basis of sex" (Sanders, 1).


Here again the issue of interpretation comes into play. The results of this decision could potentially have a far-reaching impact on anti-gay laws. Many documents, in law, offer protection based on sex. The United States is no exception. There are protections based on sex in many United States federal laws down through state and local municipal laws.


In a world where nation-states act in a legalistically consistent manner, following treaties they concede to, these decisions would not be necessary. There would not be a need for courts of this nature. Nation-states would vacate their anti-gay laws. The reality proves otherwise. In fact, very few nation-states have changed their positions to the extent these cases call for.


While laws worldwide have not changed to the extent as they have in the United Kingdom, they are changing gradually in some nation-states. In 14, the European Parliament passed a resolution calling on member states to make certain changes. The resolution calls for equality in consent age to apply universally, decriminalization of sexual activities between persons of the same sex, equality in government run social programs, laws protecting against discrimination based on orientation and access to national funds for social organizations (Langley, 186-187).


There is no binding requirement for members of the European Union to pass laws of this nature, but the resolution indicates some manner of progress. Progress however, must be measured by actions.


United States Action


From here on this paper will look at different actions by the United States (US) federal government. At current, the United States has made less progress than the European Union. There has not been any call for ending national discrimination or equality in governmental run programs. The most prevalent area of actions is at the local level as opposed to the federal level.


Only twelve States and the District of Columbia have laws in which


purport to protect gay people. Only states include sexual orientation as protected in their hate crime statues. Thirty states actively prohibit same sex marriage. Eighteen states continue to have sodomy laws. Only four states protect gay, lesbian, bisexual and transgender students. Sixty counties or cities offer domestic partner health benefits (Swan, Mazur ). These however, are at the more local level. As of yet, has been no great federal action towards achieving full equality. However, there are currently several different issues in the area of gay rights being confronted.


Laws made at the federal level offer protection to the entire nation. While in some areas, the federal government may not intrude; they may require states to enact legislation in order for them to be eligible to receive federal funds. Since the purse is key to the operations of a state, more often than not, the states heed to the requests of the federal government so that they can obtain the funds. The result is a semi-national policy.


SMALL SCALE ACTION


On March 11, 00, the House of Representatives began debate on a day of silence for homosexual/transgender students throughout the country. The idea behind this legislation is that many students have been victims of antagonization based solely on who they are regarding their sex or sexual orientation. This resolution is currently in the United States Senate.


ARMED FORCES


The United States military is another area of concern. The US, unlike the United Kingdom, is primitive in its interactions with the ideas of homosexuals and the military. Currently, the US has a "Don't ask, Don't tell" policy. The manner in which this policy operates is very straightforward. One does not ask if one is homosexual or not and one does not tell if they are homosexual or not.


The United Kingdom however, vacated its laws banning homosexuals from serving in the military in 1 (Sanders ). Unlike other decisions, which have in the past had their interpretations based on sex, not sexual orientation, this case, was interpreted on privacy and the ideals of democracy. According to the decision in Smith v. Lustig-Prean, . the "Hallmarks of a democratic society include pluralism, tolerance and broadmindnesses…The military concerns with operational effectiveness were based solely upon the negative attitudes of heterosexual personnel" (Sanders, ). This decision was a first in this area.


POSSIBLE EFFECTS OF SMITH V. LUSTIG-PREAN


The decision presents two new areas for operation in the United States. One, the idea of democracy and what a democratic society should be and how it should act. Maybe more importantly, is the concept of privacy. This is an issue, which has in the past been twisted and perked in the United States. For example, The United States Supreme Court in Roe v. Wade (17) based in part its decision on legalizing abortion under the privacy clause of the US Constitution.


Interpreting the clause in such a manner could potentially set a precedent. The results of which could cause this part to be consulted again for additional rights of the US citizenry. Idealistically this can be a model for future manners of consulting the constitution.


UNITED STATES SUPREME COURT


The United States Supreme Court has offered little visibility in this area. The largest case it has decided is that of Romer v. Evans (16). In this case, the state of Colorado had amended its constitution to prohibit the state government or any government bellow it from erecting policies, which were or could be construed to protect homosexual people.


The Supreme Court held the Amendment to the Colorado constitution invalid. However, they did not do so to create what one might term a great victory for all homosexual people in the United States. They held it invalid as the felt the amendment, which targeted a specific group of people, was in conflict with the equal protection clause of the United States Constitution (Sullivan 700-.704).


At the current term of the Supreme Court, the justices have concluded to hear a case of Lawrence v. Texas. The case involves sodomy laws, which the state still has in effect and are enforced. The case has not yet been decided.


MARRIAGE AND CIVIL-UNIONS


In 16, the Supreme Court in the state of Hawaii heard a case involving a lesbian couple's right to marry. Believing that if a decision from this state allowed gay marriage, other states would also be required to, some members of congress acted. Senator Don Nichols introduced bill S1740 and Representative Bob Barr introduced bill HR 6. The title of the bill was the 'Defense of Marriage Act" (Idelson 1).


The bill endured heated debate. Mr. Barney Frank, a gay representative, attempted to amend the bill, unsuccefully, many times. Opponents of the bill stated there was no need for it. It was in their belief if Hawaii legalized gay marriage, other states would not have to given the regulation of marriages is relegated to the states. Additionally, since Hawaii had not acted as of that date, there was no need for the bill (Idelson 1).


The bill, not only dictated that states would not be required to recognize homosexual marriages, but it also clarified for federal law, that the federal government only recognizes a marriage where both parties are of the opposite sex. On June 1, 16, the bill passed the House of Representatives by a vote of 4 to 67. It passed the Senate on September 10 by a vote of 85 to 14. President Clinton signed the bill into law on September 10, 16. He stated there was really no true need for a federal law in this area, however, he did sign in into law (Congressional Digest, v75 65).


EMPLOYMENT NONDISCRIMINATION ACT


At the same time the Defense of Marriage act was moving through the congress, the Employment Nondiscrimination Act surfaced. The bill was introduced as S056 in 16 by Senator Edward Kennedy and co-sponsored by Senator James Jeffords and 0 other Senators. The bill followed the same procedures and remedies as Title VII of the 164 Civil Rights Act (Congressional Digest, v75 5,64).


The act would prohibit discrimination of employees based on sexual orientation. Much like the Civil Rights Act of 164 prohibits discrimination based on race, religion and gender. The Employment Nondiscrimination Act would not apply to employers or unions with less than 15 people, the armed forces or religious organizations or colleges that were religious in nature or operated by religious organizations. It would have however; require religious organizations, when working in a for-profit environment to follow the law.


The bill went through heated debate. Senator Orin Hatch criticized the bill stating it would put a heavy burden on the federal courts and employers. His comments suggested the bill, although it specifically says the opposite, would require statistics collection. According to Senator Hatch, by granting the Equal Employment Opportunity Commission (EEOC) the same authority under this bill as it has under the Civil Rights Act of 164, it will be required to collect statistical data. Senator Hatch continued saying the courts will become over burdened with cases as the bill gives the federal courts the same jurisdiction as it has under title VII of the Civil Rights Act of 164. Hatch indicated, that part of title VII, allows the courts to order affirmative action if it finds an employer intentionally discriminated (Congressional Digest, v75 6).


Senator James Jeffords responds to this by presenting information on the state he represents, Vermont. This state has sexual orientation anti-discrimination laws. According to Senator Jeffords, in the five years since the law was enacted, there have been only 14 investigations initiated. He continued, stating there has been no large litigation and there has been no additional burden placed on their state courts or their state. He reported there had not been one employer complaint about the law and rather, thousands or Vermont's citizens now do not have to work hiding their true identity.


Senator Jeffords, reminded the Senate, that one's success at work must be based on their ability to do a job and no other factors. He continued stating the bill protects a right to be free of discrimination at work due to personal uniqueness independent of one's ability to do their job. Additionally, he remarked passing the Federal Nondiscrimination Act could potentially be the most important thing the Senate did in that year (Congressional Digest, v75 76).


Senator Jon Kerrey presented what amounted to an almost emotional reprimand of the Senate. Kerrey informed the Senate of his belief that one does not decide their sexual orientation. Rather he suggested, sexual orientation is innate and one is born either homosexual or heterosexual. According to Kerry " You don't wake up one morning and say I think I will be homosexual or heterosexual, for that matter." Senator Kerrey continued saying he does not believe employers are calling it a threat (Congressional Digest, v75 80).


Senator Ashcroft contributed to the dialogue stating that understands there could be a genetic base for this activity in some instances. However, he continued, the activity itself is a choice in other areas and that choice can be "made and unmade." Additionally, he stated his belief that the Senate ought to be careful of elevating one group of citizens over another. His belief was one that it would be more difficult to fire homosexuals and termination of a job, if this law was passed, was likely to lead to more lawsuits (Congressional Digest, v75 85).


The Federal Nondiscrimination act failed in the Senate on September 10, 16. However, the vote totals show a divided Senate on this particular issue. The vote totals were 4 in favor to 50 against. This was another defeat for the homosexual community.


Equal Rights and Equal Dignity for Americans Act of 00/Hate Crimes Prevention Act of 00


Currently, The United States House or Representatives is working on the Hate Crimes Prevention Act of 00. Likewise, the US Senate is working on the Equal Rights and Equal Dignity for Americans Act of 00. These two Acts are mostly identical. They are currently being worked on and if passed, will need to go to a committee of the whole for reconciliation between the two Houses.


The purpose of the bills is to enhance federal enforcement of hate crimes. The main substantive measure allows for the Attorney General of the United States to provide additional assistance to local law enforcement. The purpose of the additional assistance is to assist with the enforcement of violent crimes, especially those committed out of a hatred motivation.


The Senate version has, at present, been read twice and been referred to the finance committee. The House version has been referred to the House Committee on the Judiciary and subsequently reassigned to the subcommittee on Crime, Terrorism and Homeland Security (Thomas.loc.gov).


CONCLUSION


Understanding other countries, such as in Europe have protections afforded to them that we in the United States do not, is important. It shows what the United States government means when they say the US is the greatest democracy in the world. The world community knows the actions of the US government, and they see what we consider to be democracy. The information presented in this paper, displays the actions of other nation-states, the actions of the United Nations and a list of actions by the United States Federal Government. After reviewing the information presented, one should walk away understanding, the US is behind other states in its treatment of homosexual persons. While progress has been made, it does not compare to that of some other nations. Maybe in the future, the US will realize where it stands and how hypocritical it looks in the international community.


We are all too willing to support a UN mandate, which states Iraq must disarm. In fact, we are so willing to support such a mandate; we commit our armed forces to an all out assault and destruction of another country. At the same time however, the US is unwilling to follow the UN Universal Declaration of Human Rights, which allows for the equal treatment of homosexual persons. In fact, the US does not even need to look at the UN to create policy in this area. The Federal Constitution specifically guarantees that all people must be treated equally. Yet with two compelling documents, we are, still unequal.


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Beethoven From Child to Composer


One of the best known and most famous composers in history was Ludwig Van Beethoven. He was born into an average, but musical, family in a poor city in Germany. The purpose of this paper is to explain the importance of Beethoven as a composer.


Beethoven was born on December 16, 1770. He was born in Bonn, Germany. He was baptized on December 17, 1770 when he was just one day old.


Beethoven was born into a very musical family. His grandfather was a famous bass singer who was hired by the Archbishop of Cologne in Germany. His grandfather raised Beethoven's father, Johann, to love music and also to be a great musician. Johann was a talented musician but not a very good father. Beethoven's mother's name was Maria Magdelena. She was a very loving mother to Beethoven and his brothers. His brothers' names were Caspar, Carl and Nikolaus.


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Beethoven went to the local primary school at age seven. He only studied here for a couple of years. He did not go to primary school long enough to learn to spell correctly, write neatly or to do math accurately. He did not get along with a lot of his schoolmates. They were very rude to him. One of them said to him, "How dirty you look. You should be tidier" (Thomas, 6). Beethoven's musical education began with his father. His father was not a great teacher because he had a bad drinking problem. He soon began studying with Christian Gottolob Neefe in 1781. Gottolob realized the talent Beethoven had and encouraged him to start composing and to move to Vienna so his music would be noticed. After leaving Germany, Beethoven said, "I thank you for the counsel which you gave me so often in my progress in my divine art. If ever I become a great man yours shall be a share of the credit" (Tames, ). After moving to Vienna, Beethoven studied with Joseph Haydn in 170. He also studied with Johann George Albrechtsberger.


At the age of 1, some of Beethoven's compositions were published. In 178, Neefe let Beethoven work for him as court organist without pay. This was common because most musicians at this time in history did not make much money even if they were paid to play. The next year Neefe gave him the job of accompanist and keyboard player to the court orchestra. He was promoted later to second organist with a good salary.


On March , 175, Beethoven gave his first concert at the Burgtheater. The concert was a big success. In December 175, he had a concert with his teacher, Haydn. In 176 he started writing music for some of Vienna's society balls. Beethoven decided to start having more concerts. On April , 1800 he had a benefit concert in Vienna. He played some of his new music.


At this point in Beethoven's life, he became known as a great composer. People noticed that his compositions were different from anything they had ever heard. He was making a difference in music composition. At this point in his life, he began to notice that he was having problems hearing. Beethoven was going deaf and knew that he would have to stop composing as his hearing became worse. As his hearing got worse, he worked harder to finish a string quartet and performed in March 1801.


Beethoven's music is usually divided into three main periods. The first period is usually called the early period. This period usually goes to the year 181. During this time his piano sonatas had a forceful quality. The most famous sonata in this period was the Pathetique.


At the beginning of the middle period he showed a new variety to his musical form. During this period, he wrote Moonlight in 1801. He also performed the Eroica Symphony. During the middle period, Beethoven showed what he had learned from Haydn.


During the late period Beethoven wrote the Hammerklavier Sonata in 1818. During this time he also wrote some funny pieces. This was the first time in his musical career that Beethoven's music was funny. Most of the past music that he had written had been sad. This period also showed Beethoven's love for music more than the early and middle period. Shortly after this period, Beethoven went completely deaf.


Beethoven died on March 6, 187. On the afternoon of his funeral, schools were closed and about 10,000 people followed his coffin. The funeral procession took an hour and a half to travel a few hundred yards. Famous singers carried the coffin. At the graveside service Franz Grillparzer praised Beethoven when he said, "He was an artist, and all that was his, was through his art alone. He who comes after him will not continue him; he must begin anew" (Tames, 8).


Beethoven had written his own epitaph in one of his notebooks. It said, "What more can be given to man than fame and praise and immortality?" (Tames, 8). The inscription that was put on his headstone was very simple. It said, "Beethoven, no one would ever need to be told who he was" (Tames, 8).


The purpose of writing about Beethoven is to show how important he was during his life as a composer. Because Beethoven introduced music that was totally different during his life, people today are able to appreciate him and his work. He also helped to prove that working hard does pay off even though it might take a while. In some of his musical pieces, an author, Mike Venezia, thinks Beethoven is saying, "Even with lots of problems, if you try hard enough, you can do anything you want, like I did" (Venezia, ).


Please note that this sample paper on Beethoven is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Beethoven, we are here to assist you. Your cheap research papers on Beethoven will be written from scratch, so you do not have to worry about its originality. Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!


Cheating spouse (classification)

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Danielle Crawford


English 00


Due June 6, 00


Characteristics of Cheating Spouses


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What are the characteristics of a cheating spouse? In addition, what are the mistakes a cheating spouse commit? Cheating in the Webster dictionary is the act of deceiving. Specifically, cheating spouses fall into four categories the spouse that gets caught but blames it on the other spouse, the spouse that tells the their spouse that they are cheating and expects the other spouse to be okay with the situation, the spouse that stays out all night and comes home with hickies on his/her neck, and finally the spouse that is messing around with someone in the office. All of the cheaters end up getting caught one way or another.


The first category is the spouse that gets caught but blames his/her discretions on the other spouse. This is a classic thought it is not the spouses' fault you made the spouse cheat. The spouse does not want to feel fully responsible for his/her actions, so he/she will give as to hundred and one reasons or excuses on why he/she cheated, so he/she can make the other spouse feel bad and want to take them back.


The Second category, is the spouse that tells their spouse that they are cheating and expects the other spouse to be okay with the situation. He/ she has an arrogant demeanor about his/her self. The spouse feels the other person in the relationship is lucky to be in the relationship. He/she knows the person would not leave the relationship because the spouse knows that their spouse could not find anyone better, so the spouse continues to cheat.


The third category is the spouse that stays out all night and comes home with hickies on his/her neck; smelling like the other person's scent, and tries not to acknowledge that it is there or does not know where it came from. The spouse is obviously too dumb for the spouse own good or just likes to live on the streets.


Final category is, the spouse that is messing around with someone in the office. This is one of the hardest ones to detect, because he/she spends most of their face time with the spouse and the family. The spouse always work a lot of hours, takes really long lunches and a lot of out of state business trips with an opposite sex co-worker. To a spouse, this would look as if their spouse is working hard to make ends meet, but if you look closely, this person is working hard, but not at what we would expect him/her to be doing during work hours.


Not every cheating spouse falls under these categories, but cheating spouses always find new ways to trick their spouses.


All of the spouses in these categories eventually are caught, but there are a few that slip through the cracks. Cheating never makes sense and it always ends up hurting the other spouse. If there is any problems in the marriage, a spouse's need to inform the other spouse and him/her should sit down and make a joint decision if they want to leave or continue with the relationship.


Please note that this sample paper on cheating spouse (classification) is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on cheating spouse (classification), we are here to assist you. Your cheap custom research papers on cheating spouse (classification) will be written from scratch, so you do not have to worry about its originality. Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!


Starbucks Entering the Brazilian Market

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Starbucks Entering the Brazilian Market


Key Aspects, Country and Company Examples


Jason Jones


College Essays on Starbucks Entering the Brazilian Market


Marc Medina


Elle Peji


University of Phoenix


Roy Peterson


MGT/448


April , 00


Starbucks Entering the Brazilian Market


Key Aspects, Country and Company Examples


Traditional companies and markets are obsolete. The economy is changing. Companies are going global and initiating change in their strategy, culture, structure, and technology. U.S. companies are expanding their presence into different nations. Different nations have different political, economic, and cultural institutions. Hill (000) suggests that there are different strategies when a company pursues international competition. This case study will consider the pros and cons of these strategies and discuss various factors and tactics that affect a company entering a new market. This case study will introduce a country risk analysis for Brazil describing six aspects (1) history, () climate, () culture, (4) political risk, (5) economic and financial risk, and (6) legal risk. Next, the case study illustrates Starbucks Coffee as a new player in the Brazilian market. This case study will define four aspects of the SWOT analysis, discuss their importance, and show their impact on the organization. Next, four key aspects will be described (1) human resources, () legal and ethical issues, () supply chain, and (4) information technology. Finally, specific company examples will be offered to demonstrate how these aspects are practiced at Starbucks.


Country Risk Analysis


Starbucks in Brazil


In order to fairly assess the risk factor of foreign direct investment, several factors are taken into consideration. One of the most crucial aspects of determining risk when entering a foreign market is gaining a clear understanding of who we are, and what is our product is. We have chosen Starbucks as our company and introduce the all around Starbucks product including atmosphere, customer service, taste, touch, aroma, and feel into the Brazilian marketplace. Collectively, we have considered Brazil a moderate risk in our analysis.


Historical Background


Brazil


According to Nations of the World (00), Pedros Alvares Cabral, a Portuguese navigator, was the first European to reach Brazil in 1500. During the next centuries, the Portuguese brought large numbers of slaves to Brazil until slavery was outlawed in 1888. In 18, Brazil proclaimed its independence from Portugal and was ruled by an emperor until 188. In 188, the United States of Brazil became the legal name of the country. This remained the name of the country until 167 when the country was renamed, the Federative Republic of Brazil. The country's capital was moved from Rio de Janeiro to Brasilia. Each of the successive governments pursued industrial and agricultural growth, in addition to, development of the Brazil's interior. This continued exploitation of the country's natural resources, as well as, a large labor force enabled Brazil to become the leading industrial power of Latin America by 170.


According to Nations of the World (00), the current population of Brazil is 176,0,560 with 65. percent of the population between the ages of fifteen and sixty-five. Ethnic groups comprise 55 percent white (included in this group are Portuguese, German, Italian, Spanish, and Polish), 8 percent are mixed black and white, and 6 percent black. Predominantly Roman Catholic (70 percent), the people of Brazil generally speak Portuguese, the official language of the country. Spanish, English, and French are also languages predominantly spoken in Brazil. There are 5 Brazilians per square mile in South America's largest country, which covers over ,65,100 square miles.


According to Nations of the World (00), Brazil is the leading grower of coffee. Starbuck's decision to enter the Brazilian marketplace is based on this and other factors. The prevalence of coffee farming functions as a positive influence on the decision making process. Other demographics of the Brazilian economy include a large producer of textiles, shoes, crude oil, cattle, and the single largest producer of the mineral iron (Nations of the World, 00).


Climate


Brazil


According to Edgar (00), Brazil is more like a continent than a country. Brazil's climate makes it rich in its natural resources. It is geographically larger than the United States. It is the fifth largest nation in physical size and the largest country in Latin America. With ninety percent of its territory lying between the equator and the Tropic of Capricorn, Brazil is the world's largest tropical country. The Amazon region has the world's largest river system. The Amazon is the source of twenty percent of the world's fresh water. Brazil's climate varies from arid scrubland in the interior to the impassable tropical rainforests of the northerly Amazon jungle and the tropical eastern coastal beaches. The south is more temperate. Rainy seasons occur from January to April in the north, April to July in the northeast, and November to March in the Rio/Sao Paulo area. Brazil's various climates have contributed greatly to its economic well being. Its dynamic climate is the cornerstone for its generous crops. Brazil is the world's largest producer of bananas, coffee, and orange juice. It has the world's largest iron mine and vast stores of precious minerals (Edgar, 00).


According to Economy and Energy (00), Brazil derives almost half of its energy from hydropower and biomass. Over 0 percent of the country's electricity comes from hydroelectric plants and about 15 percent of total energy from renewables. Deforestation in the Brazilian Amazon has increased percent over the last decade to 18,000 sq. kilometers per year. Deforestation is caused by the developments of highways, settlement programs, government incentives for agriculture, financing of large-scale projects such as hydro dams, and export-oriented companies. This has had a detrimental impact on the forest. It also results in the increase of emissions to the environment and accelerating greenhouse gases. Climate risk factor is low.


Culture


Brazil


According to Executive Planet (00), Portuguese is the dominant language in Brazil. Brazilians have a strong cultural identity. Brazilians do not perceive themselves as Hispanics, and will take offense if addressed in Spanish. In business culture, English is widely spoken. Women business travelers have few problems dealing with male colleagues in Brazil. Business negotiations require several trips to arrive at a satisfactory conclusion. Brazilians have the image that North Americans jump directly to business building relationships of trust. Valuing people and relationships over business is essential. Therefore, changing a negotiating team can jeopardize an entire contract and is a major breach in Brazilian business protocol. Small talk should always precede business talk. Leaving a business meeting as soon as it is over is another offense leaving Brazilians with the impression that they think you have more important things to do. Business cards and presentation materials should be readily available and printed in both Portuguese and English. In Brazil, personality, cultural awareness, and other interpersonal skills will win a Brazilian counterpart over charts, graphs, and other empirical data. Brazilians conduct business only through personal connections. There must be an implicit understanding that the business relationship will be long term.


According to Executive Planet (00), decision-making is hierarchical in Brazilian business culture. Only the highest person in authority makes the final decision. Social class and status are a major influence in Brazilian society and often determine the type of job a person will have. The assumption that the powerful are entitled to special privileges is starting to be questioned.


Official business hours are 80AM to 50PM. Business appointments are generally scheduled from 1000AM to noon, the 00PM to 500PM allowing time for "meio-dia" which is a two to three hour midday break.


According to Executive Planet (00), Brazilians are very personal and close in nature. Brazilians tend to stand very close to each other. Greetings are made with long handshakes and noticeable eye contact. Women most often greet men and women with a touching of the cheeks or a kiss on both cheeks. Frequently touching of the arms, hands, or shoulder occur during conversation. Machismo in Brazil is subtler than other Latin-American countries. It is more important for men to appear self-assured and in control at all times. Women are perceived as equals in business and society. Brazilians are one people, with a single culture. Starbucks has proven a strong ability to adapt to the cultures in which business is conducted making the overall cultural risk factor low.


Political Risk


Brazil


According to Hill (000), when evaluating the international business climate of a particular country, it is critical to review the country's political risk. Gathering political risk data means understanding the country's political history as well as what the future may hold. Furthermore, it is important to determine the likelihood that the existing political structure may cause drastic changes to the business environment. Such changes could have a negative affect on the goals of a business enterprise.


According to Brazil Country Fact Sheet (00), Brazil is a federative republic with a presidential system. The president executes policy approved by the 51-seat Chamber of Deputies and the 81-seat Senate. Constitutional review is by an independent judiciary. Although the president wields considerable power and can resort to temporary decrees to push through legislation, the provisions of the 188 constitution give Congress ample capacity to frustrate the executive. The president is elected for a maximum of two terms of four years each. The Brazilian political system is notable for the fragmented nature of the political parties and the efforts that governments must make to build and maintain workable congressional partnerships. This means that the existing political party will have to work any proposed changes in policy through the political "grinder" in order win approval on even the most basic of issues.


According to the Latin American Monitor (00), a new president, Luiz Inacio "Lula" da Silva was recently elected from the leftist Partido dos Trabalhadores (PT), which is the Workers' Party. Investor attitude towards Brazil has noticeably improved since the new government took office in January 00, despite the current economic downturn. This is partly due to promises of reduced inflation, lower interest rates, and lower unemployment.


According to Parmar (00), the burden is on the newly appointed president to maintain a strict fiscal policy while managing the publics' expectations. The most difficult political problem for Brazil at this time is managing expectation. Voters chose Lula because of his promise of more jobs and increased income. However, if he does not deliver on his promises quickly, the Congress and public's support may go elsewhere.


While the overall political outlook looks good for Brazil, the president will be faced with the difficult task of moving quickly to bring noticeable economic growth to the country. If Brazilians do not perceive that change is brought about quickly, this could have a negative impact on future business opportunities. The newly developing political stability in Brazil makes the political risk moderate.


Economic & Financial Risk


Brazil


According to Nations of the World (00), Brazil's economy was one of the largest in the 10's; inflation and devaluation of the real, Brazil's currency, have taken their toll on the economy. The International Monetary Fund approved a $0 billion loan in August of 00 to help boost the economy and decrease the $60 billion debt when the country was close to meltdown. According to the Economist (00), Luiz Inacio "Lula" da Silva, the current president of Brazil, has since been trying to settle the country's finances. A spending squeeze and two rises in interest rates have functioned as attempts to level out the deficit and help control inflation. Additionaly, attempts to increase the nation's trade surplus are measures that will contribute to improving the economy. According to the Economist (00), since January of 00, Brazil's trade surplus has quadrupled to $14.1 billion. The success of these measures could in fact be Brazil's steppingstones on the road to first-world benefits of prosperity and social justice. For Starbucks, the absence of inflation plays as a major determining factor to entering this market. For Starbucks, the ability to source and developing a process to roast coffee in Brazil can essentially have a positive economic impact on the Brazilian economy.


According to the Economist (00), in the early 10's, one in four Brazilians continued to survive on less than $1 per day despite Brazil's economy being one of the largest in the world. Currently .60 real, the currency of Brazil, are equal to one U.S. dollar. One year ago the exchange was .4 real to the dollar. According to the Economist (00), the war with Iraq has been a factor in the recent slip in the value of Brazil's currency. Any sharp devaluation of the real will raise the debt burden of Brazil, regardless of a heightened primary surplus. Thus, the exchange rate for both Starbucks and Brazil becomes a critical factor in the successful fortitude of this global business venture. The overall economic and financial risk factor of Brazil is definitely moderate at this time. As noted above, there is great opportunity for both financial success and economic hardship for the country and Starbucks.


Legal Risk


Brazil


When legal risks in a country are high, an international business might hesitate entering into a long-term contract or joint-venture agreement with firms in that country. This is due to the likelihood that a trading partner will opportunistically break a contract or expropriate property rights. This is not the case with Brazilian Corporate Law.


According to Brazilian Corporate Law (00), Brazilian law provides for several different forms of business venture organization. Most foreign investors doing business in Brazil invest in either a Sociadade por Quotas de Responsabilidade Limitada (SRL) or a Sociedade Anonima, Lei das Sociedades por Acoes (LSA). The quota holders of SRL have ample flexibility to draft provisions into the corporate charter that would elaborate on or modify the otherwise simple structure of an SRL. Indeed quota holders can make the company more like a partnership or a corporation, or something in between. Therefore the charter document of an SRL permits minority quota holders to obtain extensive protection on a negotiated basis.


According to Brazilian Corporate Law (00), the basic statute regulating Sociedades Anonimas is the Brazilian Law of Corporations, LSA, which significantly extended the protection afforded to minority shareholders of both closed and public corporations. Under LSA, public corporations are those with securities authorized to be publicly traded through the Stock Exchange Commission, or in other alternative exchanges markets, such as Mercado de Balcao.


The development of these reforms was part of reconstruction of turmoil and misguided plans with foreign investors. The deposition and determination of the Brazilian government to put aside political interest in favor of sound economic measures is now paying off. Brazilian government has not only accomplished bringing inflation down to record lows, it has put Brazil back on the map of foreign investors, who have been flooding the country with tons of cash.


The question that has been asked by this new reform is, "Is Brazil selling its soul to foreign capitalists? According to Alvim (00), Price Waterhouse was the buyer in 70% of the acquisition deals that took place in the country during the first quarter of this year. Numerous multinational companies already doing business in Brazil can attest to the market's potential.


Some examples of successful performances by foreign investors are, American Phillip Morris, French Rhodia, Korean Samsug, English Glazo Wellcome, Swedish Electrolux and the list goes on and on. The financial sector has also seen an increasing participation of foreign banks, English Lloyds, Spanish Santander, German Dresdner and Hong Kong Shanghai Bank Corporation. Many other institutions await Banco Central's authorization to begin operations in the country (Alvim, 00).


According to Alvim (00), in spite of the risks, analysts believe that the Brazilian economy is on firmer ground now than in the past. As long as the government keeps its consistency and commitment to the economic reforms, Brazil will remain a top choice for foreign investors. Recent research released by Site Selection, the official publication of the International Development Research Council, shows that Brazil is the fifth investment destination recommended by 4 percent of the world's 100 largest corporate advisors. It shadows only to the United States and China, tied in first place, and chosen by 47% of the consultants; Mexico, with 0% and the United Kingdom, with 7%. The Brazilian market is preferred over Malaysia, Thailand, Japan, Canada and Germany (Alvim, 00). From a legal perspective, the risk is low.


SWOT Analysis


According to Mind Tools (00), a SWOT analysis is a very effective way of identifying a company's strengths and weaknesses, and of examining the opportunities and threats faced. Carrying out an analysis using the SWOT framework helps a company focus specific business activities where there is strength and where the greatest opportunities lie. SWOT consists of five basic areas (1) strengths, () weaknesses, () opportunities, (4) threats, and (5) trends. We will discuss the first four key aspects and give specific examples. We will approach the SWOT framework using Starbucks Coffee entering a new market, Brazil.


Strengths


Starbucks


Starbuck's is an organization that is able to bring several strengths to the Brazilian marketplace. Starbucks mostly purchases premium green coffee, certified as Fair Trade Coffee. The Fair Trade Coffee Agreement ensures local farmers receive a guaranteed price for their harvest above the prevailing market price, thus helping to improve their economic stability. Commitment to Origins is Starbuck's strong commitment to coffee producers, their families, communities, and the natural environment to help promote a sustainable social, ecological, and economic model for the production and trade of coffee (Starbucks, 00). This precedence setting commitment sends a strong message to the world economy that Starbucks is committed to preserving the best interest of farmers, the economy, and the environment.


According to Starbucks (00), with nearly 00 coffeehouses in markets outside North America, it is clear that Starbucks passion transcends language and culture. Expertise and experience in entering new markets is another strength that Starbucks brings to the table. Starbucks further magnifies this ongoing business practice by its dedication in supporting communities around the world where Starbucks lives and works, as well as in the origin countries where Starbucks coffees are produced.


Weaknesses


Starbucks


As with any new idea, one must consider both the obvious and the subtle areas of marketing vulnerability. One of the most obvious weaknesses for Starbucks market in Brazil would be that they do not exist. It is the South and Central American countries that provide Starbucks with coffee beans along with all the other specialty coffee companies in the United States. It is understandable that these countries are probably not the most likely for coffee companies, of other countries, to invest in their markets. The fact that there is no research from the Specialty Coffee Association of America, or other coffee companies doing business in Brazil can make it very expensive for Starbucks. A tactic to overcome this is to develop roasting and distribution processes in Brazil to avoid importing and exporting associated costs, thereby reducing costs while continuing the product offering of neighboring countries.


Another weakness for Starbucks is dealing with a country that is very traditional. Researching a countries culture is one of the most important factors before "starting up shop." What is the success rate of any other American beverage product in that country? Like many other South American countries, new products are foreign as well as expensive and Brazilians may not find themselves susceptible to change, or opt to purchase specialty coffees. Extensive and appropriate research that determines the appropriate Brazilian niche can combat this weakness.


Opportunities


Starbucks


It is clear that Starbuck's has been successful in appealing to all five senses of its customers through the enticing aroma of the beans, the rich taste of the coffee, the product displays and attractive artwork adorning the walls, the contemporary music playing in the background, and even the cozy, clean feel of the tables and chairs. Though the startling success is evident, every company has weaknesses when entering a new market. According to its Annual Report (00), Starbucks expanded its international presence by opening 4 new international licensed stores, including the first stores in Austria, Oman, Spain, Germany, Indonesia, Mexico, Puerto Rico and Greece. Net revenues from international customers totaled $458,58,000US.


Starbuck's has identified and created opportunities around the world. Doing business in Brazil requires time and building relationships of trust. Since Brazil manufactures one-third of the world's coffee beans, the supply chain can be shortened. Instead of shipping beans from Brazil and other South and Latin American countries to the United States, Starbucks should build its own roasting plant and distribution facility in Brazil.


Despite it's popularity, coffee is not the most popular beverage of the people. It is Guarana, a beverage produced from dried berries, water, and sugar. Brazilians have historically consumed their coffee, strong, thick, and simple. It will be an opportunity to introduce the various and sweeter tastes of Starbucks various coffee drinks to the Brazilian market. Coffee in Brazil has long been inexpensive and readily available at the price of pennies. Brazilians drink coffee at home, in restaurants, cafes, even in tiny villages. Thousands of coffee vendors line the streets of Rio de Janeiro, Sao Paolo, and other large cities. For example, Starbuck's challenge is to convince an entire market that paying to 4 dollars per cup is normal. Starbuck's must change the Brazilian consumer's perceptions of value. Building brand loyalty and adjusting the pricing structure to align with the culture, especially during the initial product offering, can achieve impact the perception of value.


Regardless of the business, brand loyalty is the fundamental building block to ensure an organization's long-term success. According to Starbuck's Chairman Howard Schultz (00), Starbuck's understands the significance of building brand loyalty. It begins with a commitment to the business philosophy that your customers are precious. Customers are at the heart of the business and winning their loyalty is your first objective. The customers have many choices for beverages and will dictate what they want, why they need it, and how they want to do business with Starbucks. Success can only be gained by listening. Customer loyalty will depend on Starbuck's ability to understand and cater to the needs of the Brazilian people. Brand loyalty will ultimately drive long-term, profitable customer relationships.


Threats


Starbucks


All organizations face threats in the marketplace. Threats and change are two things that can be ultimately relied upon. Some of the most prevalent threats are discussed in more detail below such as finding the right people, overcoming differing legal, cultural, and ethical issues, developing a local production, roasting, and distribution operation. In addition to these threats, there are the aspects of pricing, product offering, and competition. Starbucks must identify a pricing structure that is profitable, differentiates Starbucks from any other cup of coffee, and is still economical in the Brazilian marketplace.


Finding the right unique product offering that is just similar enough to Guarana, the Brazilian drink of choice, is another task at hand to ward off potential threats. One of the last threats to anticipate is competition. Once the Starbucks craze catches on, there is always the potential threat of copycats. Copycats coffee houses are no stranger to Starbucks history. Nonetheless, Starbucks almost always prevails.


Human Resources


Starbucks


In the case of Starbucks, a potential challenge is sourcing, hiring, and training employees to model the Starbuck's genre. There needs to be a synergy of Starbuck's mission and values with Brazilian work ethics, employment laws, culture, and language. It is recommended that key members of Starbucks International operations expatriate to Brazil and work with local legal counsel to create Starbucks University Training Facility, employee handbooks, and ensure compliance with business and employment laws.


According to Country Watch (00), Brazil is ranked number 6 of 174 in on the Human Development Index far ahead of the United States, ranking 117. A notable measure of human development is the Human Development Index (HDI), which is formulated by the United Nations Development Program. The HDI is a composite of several indicators, which measure a countrys achievements in three main arenas of human development longevity, knowledge and education, as well as economic standard of living. This measurement demonstrates the opportunity for sourcing and staffing a native workforce that is appropriate to the Starbuck's culture, yet experts of the Brazilian culture. The true test is to see where the two can mix to create a workforce that can benefit both. Overall, the long-term success of the organization is contingent on Starbuck's commitment of acknowledging people as its greatest asset. Starbuck's goal is to meet and exceed the needs of its Brazilian customers, its Brazilian employees by providing them the overall Starbuck's experience.


Legal and Ethical Issues


Starbucks


Legal and ethical issues are sure to arise that differ from the standards in the United States. Finding ways to conduct business in alignment with these differences will be crucial to Starbuck's ongoing success in Brazil. Some of the legal and ethical issues to consider when conducting business in Brazil are the presence of bribes and government subsidies. In the Brazilian marketplace, it is a common practice to issue and accept bribes in order to continue conducting business. These types of transactions are considered unethical in the United States and in the Starbucks corporate culture. As a result, Starbucks may need to pay higher taxes or expediting fees in order to get the products on time and avoid unethical business practices of bribery until roasting, production, and distribution processes are developed in Brazil.


A current Starbucks business practice is to protect the workers within the coffee industry by setting and adhering to Fair Trade agreements with the organizations and countries in the global coffee marketplace. Subsidies are another trade barrier the Brazilian government could impose which would protect the Brazilian coffee industry and ensure that Starbucks is paying a fixed price in order to acquire, roast, produce, and distribute Brazilian coffee products.


Supply Chain


Starbucks


According to Starbucks (00), the company is committed to sourcing the highest quality coffees from around the world. It searches mountain trails in Indonesia, Kenya, Guatemala, and all over the world for the highest quality Arabica beans. Starbucks requires zero defects in grade, good even color, and consistent bean size. Starbucks has limited their sourcing by applying strict, more environmentally beneficial guidelines to their suppliers. Starbucks has a specific purchasing philosophy. In order to become a Starbucks preferred supplier, these qualifications must be met (1) verifiable quality of product, () minimal environmental impacts, including soil management, water reduction, clean water, forest conservation, use of shade and energy use, and waste management, ( )social conditions, including wages, benefits, health and safety, and living conditions, (4) economical issues, including transparency from supplier to farm level., and (5) price incentives. Starbucks believes that all these criteria are crucial to creating a sustainable coffee production system and improves the coffee market.


According to Starbucks (00), the company participates and encourages the Fair Trade Certified label. Starbucks purchases 5 percent of their coffee directly from farmers and small-scale coffee farming cooperatives while paying higher than prevailing market prices. Its participating farmers democratically run these cooperatives. Starbucks pays an average of $1.0 per pound for green coffee purchased through long-term contracts.


For Brazil, Starbucks should provide incentives to local farmers and cooperatives to grow premium coffee that meets their standards. It has successfully convinced many farmers to do this. According to Hill (000), Starbucks in 1 set a new precedent in the coffee-purchasing world by outbidding European buyers for the exclusive Narino Supremo bean crop.


In Brazil, Starbucks intends to establish a production operation to roast the coffee beans and package the products. Starbucks will seek local suppliers for paper goods and other necessary raw materials. A distribution warehouse will be established to track the supply chain process and distribute its retail locations and new local joint ventures with hotel, airports, and grocery stores.


Information Technology


Starbucks


Advanced technology is essential to the success of collaborative relationships. Starbucks uses the same point-of-sale system in the stores, the manufacturing system, and distribution system. Coffee beans are tracked all the way through the roasting process using a silo management system and production control. The distribution system tracks the roasted beans. And it also tracks receipt in the stores. The point-of-sale system feeds back into the corporate office where a replenishment order is generated. It is a full circle process. According to Starbucks (00), some examples of in-house Information Technology (IT) training are Unix-based systems and software, life cycle methodology, database query tools, and AS/400.


Starbuck's goal is to have an enduring and innovative, state of the art integrated supply chain system that would reduce costs by an undisclosed amount, improve customer service, and maintain consistent quality.


According to HighJump Software (00), Starbucks began using HighJump Software's Internet-based Supply Chain Execution Software solution to automate its product distribution network. This software provides warehouse management and data collection solutions that can be easily and precisely tuned to fit Starbuck's operational needs in its three primary U.S.-based distribution center. We will connect the new Brazil warehouse and distribution center with the same technology to streamline business-to-business transaction in real time.


Starbucks will be in constant communication with Brazilian employees. The latest technologies using the Internet, E-Mail, and Business-to-Business and Business-to-Consumer software will also be implemented. According to Hewlett-Packard (00), Starbucks and Compaq Computer Corporation have a five-year strategic relationship in which Compaq provides the information technology structure and hardware for Starbuck's retail stores and corporate headquarters. Starbucks and Microsoft have created a wireless, high-speed connected internet environment in more than a thousand U.S. locations. This wireless internet service will be made available in all the Brazilian retail locations as well.


Overall Risk Factor


Starbucks in Brazil


Brazil, Vietnam, and Colombia account for more than 50 percent of world exports of green coffee. Starbucks creating a presence in the Brazilian market place is ideal. From a political aspect, the country has renewed leadership strength. Economically, foreign investment is increased. The new president's goals are to keep inflation down and decrease the national deficit. Export is good. The Brazilian Real is low compared to the U.S. dollar. This is advantageous for Starbuck's to fund business growth in Brazil. However, the devaluation of the Real also means that Brazilians will have a difficult time paying premium prices for Starbuck's products. Sourcing beans and raw materials in Brazil will be financially opportune for Starbucks. From an economical and environmental perspective, Starbucks can help Brazilian coffee growers zero in on better premium beans in a ecologically improved environment. From a financial perspective, Starbucks coffee shops are sprouting on every street corner in our part of the world, it is inevitable that it will do the same around the world and especially, in Brazil. These benefits financially outweigh the risks.


Summary and Conclusion


As this case study has shown, the country risk analysis key aspects were described for Brazil (1) history, () climate, () culture, (4) political risk, (5) economic and financial risk, and (6) legal risk. Next, we introduced Starbucks Coffee as a potential new product in the Brazilian market. Starbucks served as an example for a SWOT analysis. Four key aspects of a SWOT analysis were described (1) strengths, () weaknesses, () opportunities, and (4) threats. Finally, Starbucks illustrated the importance of understanding these aspects (1) human resources, () legal and ethical issues, () supply chain, and (4) information technology.


In conclusion, it is our view that introducing Starbucks coffee into a new market, Brazil, would be a difficult challenge. However, it will be a profitable venture. It is our recommendation that Starbucks enter the Brazilian market creating a local roasting and manufacturing plant, a distribution warehouse for all its South American suppliers and distributors, and to open the initial Starbuck's retail locations in Sao Paolo, Rio de Janeiro, and Brasilia.


References


Alvim, Maria. (00). BRAZIL. Foreign Companies Investing In Brazil.


Retrieved March 8, 00, from http//www.brazzil.com/ecoaug0.htm


Brazil Country Fact Sheet. (n.d.). Retrieved March 0, 00, from


http//home.aigonline.com/country_view/0,4605,111,00.html#country_risk_summary


Brazilian Corporate Law. (00). Brazilian Law. Retrieved April 1, 00, from


http//www.law.du.edu/elliot/sfeinie/braxilian+corporate+law.htm


Canadian International Development Agency. (00). Brazil Country Background.


Retrieved March 0, 00, from http//www.acdicida.gc.ca CIDAWEB/webcountry.nsf/VLUDocEn/Brazil-Countrybackground


Economist. (00). A time to talk, and a time to do. (00). Retrieved


April 1, 00, from http//search.epnet.com/direct.asp?an=15680&db=aph


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Hill, C. (000). International Business Competing in the Global Marketplace (rd ed.). Boston, Massachusetts Irwin Mcgraw-Hill.


Latin America Monitor Brazil Monitor. (00). No Pressure Then. Retrieved March 10, 00, from http//search.epnet.com/direct.asp?an=87080&db=buh


Parmar, Arundhati. "Globally, Expect a Mixed Bag Since So Much Depends on U.S.


Marketing News. January 6, 00. 71. Retrieved March 0, 00, from http//search.epnet.com/direct.asp?an=8785578&db=f5h


Starbucks Coffee Company Selects HighJump Software Supply Chain Execution Solution to Streamline Product Distribution and Prepare for Future Growth. (00). Retrieved


April 6, 00, from http//www.highjump.com/news/PR00-01--starbucks.asp


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The death penalty is, by far, the worst penalty possible for any crime committed. Most crimes will land a person in jail or prison, but this will take a persons life. This penalty of the law isn't really anything new to people of the United States. The citizens of this country have been putting people to death for many years. From the days of hanging petty thieves, to the present times of sending a convicted felon to the electric chair or the much more painless procedures of the lethal injection. Although this process of elimination of the troubled portion of the human race has been used for so long, it hasn't really been favored by to many people. Some may think that it is the best thing that has ever happened, but then there are those people who think that it shouldn't even be an option that we should be able to turn to. Some people just think that no one person deserves to die no matter what crime that they might have committed, but our justice system here in the United States still seems to look at the issue in a little different perspective. Despite what anyone may say in regards, I believe along with many others that the death penalty should be used and is the only way we will stop the scum of our society from ever committing another crime again.


The death penalty is pretty harsh way of ending someones life, but when a felon is sentenced to death it shows others what may happen if theyre stupid enough to commit the same crime. This deterrence is a pretty logical way to look at the effects that the penalty has on many people. Just think about it If a person saw someone go out and kill someone and then they get put to death in result of the crime, would that make a reasonable person want to go out and kill someone too, seeing what had just happened to the other guy who had done the same thing. The answer is no, and its pretty obvious why. If someone knows that they might be put to death in result of a crime, theyre a lot less likely to follow through with that crime.


The death penalty is a necessary means of punishment. Without this penalty, what happens if a convict lives out his sentence in prison and gets out? Is this person forgiven for their wrongful deeds in the past? These creeps shouldn't be allowed to ever get out of prison or even see daylight again. What if these felons live out their sentences in prison and when they get out, they start killing again? Our justice system doesn't need to give them a second chance and risk more lives that may be taken. There should be no way that a person who kills someone else be allowed to live.


Many people think of the old saying of an eye for an eye when it comes to the punishment of criminals. No mercy should be taken on these guys and they should receive a punishment equivalent to that of the crime that was committed. If someone is caught stealing, then they should lose a hand. In turn, if they kill someone, then they too should be killed. It is just as simple as that and our system needs to keep being tough to crack down on these hardened criminals. Some people don't seem to agree at all with any type of life threatening punishments. Whether its their religion, morals, or just their personal feelings, they don't believe that taking a life is a necessary measure.


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One religion that is very much so opposed to the whole idea of the death penalty is the Catholic Church. Due to their beliefs, they don't agree with capital punishment. They have put out many letters stating what they believe, but their efforts have not been taken into consideration. In recent documents the church has said that because other means of protecting society are now available, there is practically no longer any justification for the use of capital punishment (Death Penalty Dilemmas 1).


In some states there are ways to get out of being put to death. Some allow the defense of insanity, and some even accept the defense of mental retardation. There have been many cases in the dealing with different factors of getting out of the death sentence. In one case, a Texas death-row inmate won a stay of execution from the high court after arguing that blacks were systematically excluded from the jury that convicted him (Chipping Away at the Death Penalty 1).


In our war on terrorism, we have had to come to terms with the use of the death penalty. Some countries have suspects from September 11th, but those countries don't believe in the death penalty. These countries, in turn, will not release these suspects to the United States because of our use of the penalty. These countries have agreed to turn these suspects over to the U.S. on one condition and that was if we rule out the use of the death penalty on these criminals. (Schorr 1) Only time will tell if the U.S. will fall for these games of the other nations in our corrupt world.


To some it all up, many people have different outlooks on life. There are many facts that are out there that support our governments use of the penalty. One major advantage to the penalty is the deterrence of others to commit similar crimes. The justice system has proved time and again that capital punishment works. It is the only, for sure, way to keep these creeps from ever killing someone again. Everyone has a different opinion, but mine will not change. I am a strong believer in the death penalty.


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