"The most effective way to communicate an idea or value to large groups of people is through the use of image, not language."

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Although image may have a few advantages in some public communication situations, language has some features which make it a more effective way to communicate an idea or value to large groups of people.

Admittedly, in some cases, image has the advantages of being easier to understand and more impressive, for example, a valentine token might be more manifest and moving than the10 pages of a love letter; a picture of two contrasting colorful columns might be more effective to express the meaning of "the sales volume of this year is much higher that that of last year." This is why we often use some figures and tables as a supplementary way in our presentations.

However, language has more effective features which make it the major communication way. First, language can express an idea or value more precisely. Image might be more illustrative in expressing some nouns and verbs, but it cannot effectively express some adjectives and adverbs. For example, it is very difficult to use images to express "ambitious", "misgiving", etc. Image might be less effective to express some complicated meanings too. For example, it might be impossible to use images to express "an idea or value".

Secondly, language can be easier to write. We can use one color of ink to express colorful meaning. We can use 4 words to express "large groups of people" instead of using a picture of a lot of people. This also means language is more concise than image. Thus, we can use less paper and save more time.

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Thirdly, language might be easier to standardize while image is too complicated to do so. For example, different people might have different ways to draw a picture of "a beautiful flower" as they might have different definitions of the beauty of the flower.

In sum, language has more nice features to make it the most effective way to communicate an idea or value to large groups of people. This is also the case in real life. Actually, Chinese language has in fact a history of transforming from a language composed of image-like characters to a standardized simple one. For instance, in primitive Chinese characters, the sun is written as a circle with a dot at the center of it it is like a real sun, isn't it? And the word "morning" is drawn by adding a horizontal line under the "sun" so that the "morning" means the time when the sun is just above the horizontal line. Isn't this figurative? However, as the time went on, our ascendants realized that the image-like characters are too burdensome, for example, there is a saying in Chinese that in order to describe a person has a lot of knowledge, it says that the burden of the books in his house could make a bull sweating. (Isn't this interesting?) Thus, our ascendants have simplified our language into an easier-to-write one.

As compared with image, language has the features of being able to express an idea and value more precisely and more concisely, and being easier to write and standardize, thus it is a more effective way in public communication. This is also the case in real life.

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