Advertising and the message it sends about weight

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Advertising and the Message it Sends about Weight

Thin is in. Many companies, regardless of their products, use unrealistic looking models in their advertisements. They try to make a connection between beauty and their products. It's done in TV ads, on Magazine covers, and in magazine ads. In the last couple of decades the importance of beauty has become more prevalent in society. As sexier ads became more acceptable the models started to shrink in size. The models now used are on average are 5'8" a size 4 and weigh 10lbs. This is what advertising companies portray as beauty, although really less than 1% of the population is that size. Thin instead of curvy is now seen as beautiful. Models are often viewed as the ideal female body type by both men and women. They use women's insecurities and need to be beautiful to sell their products. This type of advertising sends the message that this is what beautiful people look like, some ads even go as far to suggest that fat is being fat is unacceptable and that message can have detrimental effects on society.

Most clothing companies advertising campaigns use super skinny models in their ads. These ads are stereotypical of today's superficial society. More and more emphasis is being placed on appearance. The advertisers use these models because the clothes look good on them, which then make their clothes look appealing and help them to sell. If an overweight person were to model the same clothes they probably wouldn't look as good to the reader. This is because society has become obsessed with thinness; which in part is due to these thin models are being held as the standard for beauty. These ads are everywhere; in fact it's hard to find a magazine that doesn't contain these ads.

The real challenge would be to try to find a fashion ad, from a major name brand, containing a plus size woman. My two of my ads were taken from a seventeen magazine. There were numerous fashion ads containing the typical skinny model while I couldn't find a single one containing a plus size woman. This is sending the message to young women that these skinny models are what beauty is because this is all they are being shown. The lack of plus size women in fashion advertising is one cause for thin models being the standard for beauty.

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Many companies in the fashion industry advertise the same way. They use tall thin models in their ads to sell clothes. Two examples of this advertising technique are the HotKiss and Stephen Hardy ads. The HotKiss ad shows a model advertising the name brands jeans. The women in both ads are positioned similarly with one leg and one arm out to the side. She has he chin and nose tipped up condescendingly. The positioning implies that she is above the reader. The Stephen Hardy model has a haughty look on her face which implies she's superior to the reader. Also on the ad is the word "squeeze" which gives off a connotation of "try to be smaller (thinner)". The difference in their facial expressions and the energy in their poses don't affect the message that the ads send. Both ads seem to be sending the same message of superiority and "this is what you want to look like so buy our name brands clothes".

The Nutri-Grain bar ad shows a thin model in her bra and underwear lying seductively on the ground. The model in this ad like the two others has an "I'm better than you look on her face", which implies that she is better than the reader because she is thin. The ad says "respect yourself in the morning" and there is a croissant placed on the woman's hip. This suggests by eating a Nutri-Grain bar for breakfast instead of some fattening food you're respecting yourself. Also the croissant is placed on the hip to represent the fat she would've gained by eating it. The ad is sending the message that this thin model is beautiful. To respect yourself you should be thin like her and you can accomplish this by eating Nutri-Grain bars.

All the ads try to sell their product by using a thin beautiful woman to advertise it, but their perception of beauty is what is causing the problem. When women see these super thin models wearing the cute jeans they want the jeans to fit them the way they fit the models, and most of the time they won't. The ads send the message that thin is beautiful and that you should want to look like these models. These ads can have negative affects on women and society. The HotKiss, Stephen Hardy, and Nutri-Grain bar ads all have tall thin models advertising their products. Most women will never look like that, but many try to. The obsession with weight and beauty can lead to eating disorders, distorted body image, and unrealistic weight goals; all of which can lead to low self-esteem. Eating disorders have become extremely common in recent years as the model size, which is often seen as the ideal size, keeps decreasing.

This advertising technique of using thin models to sell products must be effective because so many major companies use it. Women today feel pressure on them to look like these super skinny models. So they by companies products; whether it's clothes, food, or one of many other numerous products to try to achieve the model look. Beauty sells products and makes money. Companies need to stop being so concerned with making money and start being concerned with the message they're sending to women and society. The association between weight and beauty, and society's obsession with thinness is largely advertising companies fault and has had many negative effects.

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Hey yo

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Only when the last tree has died

And the last river has been poisoned

And the last fish caught

Will we realize that we cannot eat money.

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The Cree"

Drastic problems of agriculture are impacting humankind future and will continue to evolve for the next decades. As food demands, chemical overuses, land losses are increased, the equilibrium sphere of our planet is becoming unbalanced and perilous if no actions are made. Consequently, scientists are seeking for safer and environmentally harmless ways of performing agriculture activities.

Human contribution

Single human being

- Misconception of human + illegal logging.

Most farmers only think for their financial survival first.

Obviously, farmers want fast increase in yield of crop, and greater efficiency machinery. Their purpose of farming is to make a profit out of it, and taking care of the land is second. Little they know that to produce money for investors, they accidentally harm their surroundings. In Peru, the number of large-scale logging and illegal logging is rising. Most of the beautiful forest lands are cleared for raising cows and pigs as the ingredients for fast foods demand. It's destroying its wilderness, habitats of thousands species. Furthermore, they also disturbed nomadic tribes and partially create the extinction of many types of animals.

- Plan

Citizens of the US have to press White House to help Peru stop illegal logging. World organizations are to be active in protecting, and replanting trees. For every tree we cut down, the double the amount of trees must be replanted. It's not worth it to cut down a beautiful forest for some cheap burgers.

- Chemical in practical term

- Plan Genetic engineering involvement

Whole humans

- Food demand

- Plan Income increase …

- Losses of Land

- Plan Build dam … (research river cause landloss)

Nature contribution

- Natural disaster

- Plan

Conclusion

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EMBEDDED sYSTEMS

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EMBEDDED SYSTEMS

Embedded systems have caught a lot of attention these days. They can be defined as application specific controllers embedded in a chip or on a circuit board. The miniature "brains" made up of silicon can be used in all applications that come into contact with modern man starting from household appliances, automobiles, toy, kitchen appliances and mobile telephones. They are used to control, monitor or assist the operation of equipment, machinery or plants.

Micro controllers and the Digital signal processor (DSP) represent the "heart" of embedded systems. Embedded systems can be found in VCRs, vending machines, and cellular phones and are critical components in complex industrial applications such as manufacturing plants, flight air traffic controllers and medical systems. Even our car has 10-0 embedded processors in it. Embedded systems market is toward standardization, Internet compatibility and free programmability.

System-on-a chip designs are becoming popular in the embedded systems arena. The migrations of discrete components a single chip enable designers to take advantage of the cost power and speed that just aren't available in otherwise equivalent multi-chip systems.

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Development of embedded systems requires a thorough knowledge of microprocessor technology and the use or real time system. All major microprocessor manufacturers are building their own embedded processors.

Usually programming language C for development of embedded systems is used, as it is easy to transfer other processor because it generates efficient and fast machine code and also an efficient for development of time critically applications.

These applications clearly suggest the direction this market will take. We will have more devices running on embedded systems. This in turn will run on little power but will offer higher speed.

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Censorship Via the Government and the V-Chip

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Censorship has recently been brought to the American public television in two different ways. One being $1 billion in airtime purchased by the Office for National Drug Control and the other method being through a small chip inside all new television sets.

In 17, congress approved a $1billion plan by the Office for National Drug Control to buy Network advertising time at a reduced rate. (Forbes 1) This is a five-year plan that legally requires any network that participates a dollar-for-dollar match for each spot purchased by the government by carrying public service ads by nonprofit groups working with the National Drug Control Policy (NDCP). (Kurtz, Waxman 1) This policy was made attractive to networks by offering credits to those networks that aired television shows that involved so-called "negative-influence" on drugs. The credits enabled the networks to resell the slots that have already been paid for by the government to advertisers. Some of the shows that earned these credits are "ER", "Chicago Hope", "Beverly Hills 010", "Touched by an Angel", "The Cosby Show", "Home Improvement", "7th Heaven", "The Drew Carey Show", and "Sabrina the Teenage Witch". This attempt at censorship by the government is simply ridiculous. Not only are they bribing the networks to air government controlled T.V. shows but they are also selling back slots that are already paid for by American tax dollars to the networks whose purpose was to inform the public of drugs! "Sneaking" the governments' messages into popular T.V. shows isn't going to solve the Americas' drug problem or make a show better. I would much rather see networks airing anti-drug ads on their own. I would also rather see a writer's true story rather than a government interfered version. The following quote by a spokesperson for the drug control office, Robert Weiner, shows a pathetic attempt to persuade censorship "We're very proud of the accomplishments of the campaign….We plead guilty to using every lawful means to save America's children".

The Telecommunications Act of 16 implements the use of technology by using a computer chip called the v-chip installed into T.V. set to censor incoming programs being brought to our homes. According to FCC rule, the v-chip must be installed in all new television sets made after January 1,00. The v-chip is set up to work with a rating system established by the National Association of Broadcasters. The first 15 seconds when a television shows airs, the rating of the show is encoded and sent through the v-chip. If the v-chip is set up to allow that certain rating to be viewed then the show is seen. If the rating is not in acceptable range then the show is unable to be viewed through that television set. This seemed like a great idea to Bill Clinton who held this chip proudly as a symbol of philosopher stone for the electronic age. (Burke 1) Not all Americans have embraced the v-chip as expected. Some of the problems of the v-chip are that the users say it's too hard to use; it's inconvenient for an adult who want to watch blocked programs; it's too expensive for some to buy new televisions; the rating system may pass some shows that have material that parents do not agree with; and even thoughts of networks using it as a means to show more violent and sexually filled programs. The birth of the v-chip is a great tool for parents who complain about public television and can now be at ease that their children will not see most shows they deem unacceptable. For those who complain its too inconvenient can really be called lazy and yes it is possible for shows to have content parents feel is unacceptable. And I doubt networks using the v-chip as a reason to insert more sex and violence into their shows, I believe this is just a conservative parents stab at the thought they are ultimately responsible for their children's viewing habits. Also, no one is forcing anyone to buy a new television set. Although I do agree these can be legitimate problems, Americans need to understand this is a tool to help parents who want to censor shows being seen by their children and not an answer. The v-chip can be as great as the effort put into using it.

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These are just two of the many efforts of censorship of American television. As I looked carefully into both of these attempts, I can see when it came to drugs, the government plays a more active role in censorship. But trying to buy their way into network television in order to place government ideas into our favorite shows is not the way to go. Americans cannot also depend on the government to stop television from airing programs considered offensive to some. This would interfere with the first amendment. We need to understand that television is a useful tool used to entertain and to educate. Also that not all Americans have the same thoughts and beliefs, is that not what makes us Americans? Censorship is not the answer to our problems. If we do not know that a problem exists then how are we to solve it? Education is the answer.

Works Cited

Brian Burke. "The Moral and Political Significance of the V-Chip". Center for Educational Properties.

March 17. 4 May 00

http//www.cep.org/vchip.html

"Drug Policy". Freedom Network.

00. 1 May 00

http//archive.aclu.org/issues/drugpolicy/tvcensorship.html

Howard Kurtz and Sharon Waxman. "White House Cut Anti-Drug Deal with TV". Washington Post.

14 January 000. 1 May 00

http//www.cannabisnews.com/news/thread408.shtml

"V-Chip Viewing Television Responsibly". FCC.

4 March 00. 4 May 00

http//www.fcc.gov/vchip/

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How I write an essay

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With any essay that I write, my main objective is to paint a picture with words. There are three basic guidelines that I follow in order to paint this picture. By writing down my ideas, putting my ideas together on a word processor and then going back to revise is how I compose an essay or any other written work. I feel that these guidelines are essential to a well developed essay.

When Im given a writing assignment, one of the first things that I do is focus on the subject or topic of the essay. If its a subject that I am knowledgeable of, I would add my own input and incorporate it into my writing. And if its not a subject that I am familiar with, I would do some type of research on the subject. One of the most important processes of my written work is the gathering of detailed ideas. When I am forming ideas about my subject for an essay, the first thing that I usually do is concentrate on what I want to write. What do I want to say to my audience? What is the purpose of my writing? I have learned that by knowing the purpose of your writing keeps you focused on it. Once I have found the answers to these questions, I try to stay focused. I gather details for my subject that will help support and develop it. I try to utilize sensory details, specific examples, facts and statistics, or incidents or anecdotes - if they are needed. The next thing that I do is figure out how do I want to say it. Ill start by writing out a few sentences about my subject and then I determine which one represents my idea most effectively. Once I have found a way to express my ideas, I narrow the subject down so that it is specific enough to be covered well in my essay. After narrowing down the subject, I create supporting statements about my ideas. Each idea represents a paragraph and the supporting statements help make the paragraph. Keeping in mind the purpose of my writing and making sure to list my ideas in my thesis statement, I make an attempt to write my essay.

My computers word processing program is my best friend. This is where the major components of my essay become one. The introductory paragraph, the body and the conclusion are all pieced together by the computer. After I get an general idea of how I want to present my paper, I transpose all of my thoughts in to my word processor. This way I can actually look at the form of the paper and edit much easier than looking at it and editing it on paper. Now dont get me wrong, I dont rely on my computer to do my essay. Ive just learned to make the most of modern technology. I make sure that every component is put into a logical order or what ever order is needed.

The last guideline I follow is the actual editing of the finished product. I usually wait until two days before the due date to change anything around. By the time Im done with all of the revisions, I have a completely different paper. The subject has taken on a new meaning, my ideas are clearly expressed and it always seems to be longer.

I guess there is no right or a wrong way to write an essay. As long as its grammatically and punctually correct, and your ideas are formed in a logical manner. No one can tell you how to express your ideas, they belong to you. Its up to you how you want to express them.

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