Explain how an advert of your choice sells its product

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Levi's jeans are successful selling their products because they use different techniques. The different techniques being the narrative/storyline, the characters (handsome men and pretty women), lighting, camera angles and using well-known music.

The story begins with a man waiting outside a nightclub, which doesn't accept blue jeans. Man walks up to club gets stopped by a guard checks his jeans realizes they are black jeans instead of the original color blue and lets him into the nightclub. The narrative informs us that it is the Levi's, which help the man, get into the nightclub. If the jeans were blue the man would not have been accepted into the nightclub but because the jeans were black he was accepted into the nightclub.

The advert uses stereotypical characters to make the Levi jeans look good. The actor wearing the Levi's is seen to be gorgeous and always rescuing the 'damsel in distress' to make him look like a hero.

The person wearing the jeans is a handsome attractive man who stands out by how gorgeous he is, however the rest of the character is old or fat and unattractive.

The man wearing the Levi's is seen to be resourceful because of how he always makes the best out of a bad situation. He flaunts conventions by using his black jeans by get into a nightclub that basically does not accept blue jeans. Levi's can help you live the lifestyle you want because in every advert it is the jeans that make it look like anything is possible, which would make you want to buy the jeans.

The music in the advert is "stand by me" by Ben E king.

The music creates a cool mood in the now available in black advert.

The music supported the narrative and the characters by being a famous catchy song, which made the story more likeable and characters more stylish looking.

The props are used to support and promote the presentation of the Levi's. For example the comb-in the nightclub advert. The Levi's man draws attention to the jeans by combing his hair and putting the comb in the back of his pocket, which makes the back pocket look very useful and make the man look stylish.

Explain how an advert of your choice sells its product (pg)

The Levi's are singled out at the end of the narrative by the lighting (the spotlight) and the caption. The presentations of the jeans in the spotlight were a medium shot. The caption is now available in black. The spotlight and the caption enhance the appeal by the way the spotlight was always close up on the jeans. The caption enhanced the jeans by saying that the jeans are not only in blue but also available in

black.

The main message of the advert is to make people jeans .The advert uses lots of techniques like putting a favorite piece of music on, a handsome stylish young man, a pretty young lady, the setting, the props, the storyline (man saves women), lighting, the camera angles, advertising different types of jeans e.g. now in black.

In each advert there is a bad situation but the man and the jeans come and save the day, which makes the man, and the jeans look good.

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Homeschooling

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Home schooling for Handicapped Children

More and more parents with handicapped children are unhappy with the education their children have been getting. The main reason for this is that public schools are not focusing on the child's needs. So parents have been taking the education in there own hands by home schooling their mentally handicapped children. The parents are upset because the schools are not meeting their children's needs. So the parents have been taking the education in there own hands by home schooling their mentally handicapped children. The parents are upset because the schools are not meeting their children's needs their specific needs, their individual needs, and their academic needs. The parents have found that having their child at home has given the parent and the child a stronger bond than when they were in school. There are more benefits to a child being at home then at school. They are healthier, and don't' get as much of the cold as the other children do, they don't have to be mad fun of and come crying home every night.

Parents have become more independent for their children's education cause the schools have not been taking it into consideration and their specific needs are not being met.. Because the schools have to go by a certain curriculum all students are marked the same way. They are expected to complete everything that the other students are doing in the same amount of time, and with the same amount of help. For Example, "Children with ADD have a very hard time staying focused on one thing at a time and they can be easily distracted, which makes it difficult for them to accomplish their work, in the same amount of time" (Hayes, 000,p). Because of this type of treatment, the parents have taken

Home schooling…

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school into their own hands and home. If the child that is being home schooled has ADD it's easier for them to concentrate and get the job done in less time then they would get it done in class, which could make them get the job done in the same period of time as other children. They can also accomplish more when they feel comfortable with asking the parent for help when they don't understand. By home schooling them they are given an equal chance to graduate school at the same time as their classmates, and they would be graduating at a higher grade level, then they would be if they were at school.

Parents who have taken home schooling as the road for educating their children have taken it because schools are not meeting the students individual needs. The schools have become so big and there are to many students for one teacher to teach, which makes it easier for the shy and slower children to slip down the cracks. "At the end of the year if a student is lacking in reading but doing well in the other subjects in school, the child will be held back to repeat the grade again" (Hensley, 15, p.101). If the schools had less students and more teachers this problem would be addressed and worked on they would not have to repeat the grade again. Also by just failing one grade the student could feel like they have failed, which to a handicapped child is a big deal, because they will try to avoid other tasks for fear of failing. Unfortunately public schools do not have tutoring for anyone, they do not have the time to work one-on-one with a student, they have to many things to accomplish in a day to help a child for a long period of time. If the handicapped child has home schooling the parents knows it's weak spots in school and their strong

Home schooling…4

points, so they can focus on the weak points, and the parent doesn't have anyone else to attend to so the child gets full attention. The child does not have to wait on the teacher to come to them, and they don't have to worry about having their hand up for most of the class. Home schooling is meeting the individual needs of their handicapped children better than at a school with one teacher and many students.

The academic needs of handicapped children are not being met. Parents expect that their handicapped children will be taught at a level that will be appropriate for them, and at a level that will make them feel comfortable. Parents also expect that they will be teaching them the basic things in all subjects. But Schools in Canada are failing to do so. Recent studies show that .0 million who graduate there are 1% that cannot read or write at a grade eight level or functionally literate level (www.StatisticCanada.com-Education, 00) This is awful for our country since it's suppose to be so developed. Handicapped children rank in the 50% range while home schooled handicapped children rank between 60 and 7%These statistics show that home schooling compared to public education is better for the child (education press). Handicapped children receive a better education when there are less distractions and there is more attention available for them.

By no means are public schools a negative atmosphere for children, but for handicapped children it can make the learning experience a lot harder for them. This is why parents are jumping straight into home schooling for their children. Not only is the child benefiting from it, the parent also benefits to know on hand how the child is progressing in school and the target areas that they need to work on. The society benefits also. By educating the child to the best of their ability will help the individual to obtain a job and live a successful life. The facts show that handicapped children can learn just as fast as non-handicapped children when they are being taught at home with full attention. They are having their needs met, and they are getting an equal chance to be as close to normal in school curriculum to their peers. Home school is currently the best way to go about if you have a handicapped child that is being over looked, and not having their needs met to the fullest.

Please note that this sample paper on Homeschooling is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Homeschooling, we are here to assist you. Your persuasive essay on Homeschooling will be written from scratch, so you do not have to worry about its originality. Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!

A Drought

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In 17, many countries experienced the harsh realities of the El Nino effect. This was the time when there was a drastic change in the weather system and many countries either faced severe droughts or floods. This was due to a fluctuation of the weather patterns in our environment.

Countries in Southeast Asia suffered serious consequences because of this. Regular monsoon seasons that were supposed to bring rains to the rainforests in Indonesia and other parts in the region did not occur. Many countries thus faced a drought, causing the ground to be dry and susceptible to forest fires.

To make matters worse, the forest fires in Indonesia and Borneo resulted in a haze, which blanketed the whole region with smoke and dust particles. Due to a drought, there was not enough rain to putout the forest fires and winds were not strong enough to blow away the heavy dust particles that hung over the atmosphere.

Fortunately, countries in these regions did not face a severe water shortage due to conservation efforts undertaken. Water was used wisely and supplies were enough to last throughout the drought. Nevertheless, this has indeed taught us that environmental problems are no longer a countrys affair. They go beyond boundaries and man-made borders.

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The jungles and rainforests of many tropical countries are homes to many different species. The number and range of species living in these habitats are so wide and vast that many different species are stillundiscovered.

Unfortunately, their job is greatly reduced due to deforestation that may have killed or annihilated the entire existence of a particular species even before they have been discovered.

Since ancinet times, Man has cleared forests for agriculture and living space. What once used to be lush greenery have become cities and farms in just a matter of years or even months as technology advances. In just a matter of minutes,

an has also chopped down trees that may have taken decades to become tall and strong.

Please note that this sample paper on A Drought is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on A Drought, we are here to assist you. Your persuasive essay on A Drought will be written from scratch, so you do not have to worry about its originality. Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!

Buyer behaviour with respect to ice-creams

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Introduction

This assignment deals with an investigation into the buyer behaviour and buying patterns of consumers with respect to ice-creams. The fundamental issues that we start off by addressing are those of why people buy ice-creams and what they look for in an ice-cream. The realization of what needs of a consumer are addressed by an ice-cream will be crucial in not only tailoring our product to those needs but also in demarcating the various segments.

Several attributes of ice-creams needed by buyers were listed but it was unclear as to what the relative importance of each of these was. With an eye on determining this relative importance, a survey was conducted wherein the attributes were ranked by the respondents and given a total overall rank each. The survey also aimed at exploring various other facets of buyer behaviour through pointed questions and a mix of multiple-choice and open-ended answers.

The various issues the survey looked to throw some light upon are

· Brand-consciousness levels among the consumers

· Favourite flavours

· Price-sensitivity

· Other factors such as place of consumption, ethos of consumption etc.

Survey Analysis

The survey was conducted among students belonging to the -6 years age group. The attributes ranked by the respondents are goodness of taste, flavour used, colour, type/variety (such as sticks, cones etc.), price, brand and dealer. The results of the survey are tabulated below.

Respondent no. 1 4 5 average

Taste 1 1 1 1.6

Flavour 1 1 1.6

Colour 5 7 6 6 7 6.

Type (form) 4 4 6 5 4.4

Price 7 6 5 4 5

Brand 4 4 .

Dealers 6 5 7 6 6 6

Clearly, the taste and the flavour of the ice-cream are its most important attributes. They have a mean ranking of 1.6 each on a scale of 7. The brand is rated next, with a mean ranking of . followed by type or form of the ice-cream (4.4). The price, the dealers and the colour of the ice-cream were found to be pretty low down on the priority list of the consumer.

Very often ice-creams are chosen on the brand name alone. The respondents were asked about whether they based their buying on brands. Two out of five respondents were brand-conscious, another two were undecided and one answered in the negative.

The question of favourite flavour received a large variety of responses. Vanilla, strawberry and chocolate are the dominating flavours.

Price-sensitivity is low in the results of the survey. Three out of five members replied that they were not price sensitive, and one said he was sometimes price sensitive.

Buyers use ice-cream in different ways. Some buyers said they felt that ice-creams brought people closer, whereas some others felt that ice-creams were cool and they are consumed for fun. There was a high rate of coincidence between the people who ate the ice-cream with family at home and those who thought ice-cream helped create bonds between people. There was also a high rate of coincidence between those people who ate ice-cream outdoors with their friends at shopping malls and eat-outs, and those who thought ice-cream was meant for having fun. These aspects of buyer behaviour are crucial in linking the different habits buyers have.

Buying process

Ice creams are often an impulse purchase. As such the buying process for purchase of ice-creams takes very little time. The decisions that have to be made while buying an ice-cream are what flavour to buy, what type (form) to buy, what brand to use and what quantity or price to buy.

It is important to note that these are not sequential steps in the buying process. Often some of these steps are skipped. Often these steps happen in varying orders. The buying decision for ice-creams is not very structured. Part of the reason could be that the effect of buying an ice-cream lasts only for a very short time. The investment of money in the decision is also low. As such there is no post-purchase behaviour from the consumer here except for the fact that the experience of using one ice-cream influences his decision the next time.

An attempt has been made to come up with a time frame for the decisions made by the consumer while buying an ice-cream.

Time Steps involved in buying

1 - 5 min Deciding on flavour

1 - min Deciding the type

1 min Deciding on brand

0.5 - min Deciding the Quantity/Price

.5 - 10 min Total

Market Segmentation

The segmentation of the ice-cream market can be done in three ways flavour of ice-cream, type of ice-cream consumed (cones, sticks etc.) and the social need satisfied by the ice-cream.

The main flavours in the Indian market are vanilla, chocolate and strawberry. Together these constitute more than 70% of the market share in India. The survey conducted during the assignment showed 4 out of five people liking one of these three flavours.

The next way of segmentation depends on the Type. It can be broadly segmented as cups, cones, bars/sticks. Out of the 5 respondents of he survey respondents preferred cones, one preferred cup and one was indifferent.

The next parameter to segment is Social need. Here we take a look at what an ice cream means to a consumer and what purpose it serves to him. For example, some people consider eating ice cream as an activity that brings the family together. Some youngsters eat ice creams with friends and view it as an activity that represents their youth. Hence we can segment the market into consumers at home, consumers with friends and consumers who eat alone.

Please note that this sample paper on buyer behaviour with respect to ice-creams is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on buyer behaviour with respect to ice-creams, we are here to assist you. Your cheap custom college paper on buyer behaviour with respect to ice-creams will be written from scratch, so you do not have to worry about its originality. Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!

Anthem by Ayn Rand essay

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In Anthem by Ayn Rand the concept of Objectivism is shown well through out the book. It starts right at the beginning when Equality 7-51 talks about how it is a sin to be writing. He talks about how it is a sin to do things that don't involve others. He talks about how he is committing a crime by writing and only he can ever see what he writes. This shows how the people live in a slave state and aren't allowed to think for themselves or they will be punished. It also shows that they aren't allowed to have their own personality because they are given their names. They are told how intelligent they are allowed to be and are given a job which the council of vocations decides for them. Equality 7-51 wanted to be a scientist but accepts that he accepts the fact that they have chosen a street sweeper to be his job. The people in this society accept collectivism because it is all they know, nobody has ever thought for themselves. If the people in this society have to serve a powerful state, then they need everyone to cooperate. If people had their own ideas it would threaten the state because then people wouldn't follow orders without thinking about what they are doing first. They don't want their policies to be criticized by freethinkers and corrupt others who formally agreed with their policies. They want people working for the wealth of the state not for themselves. Equality 7-51 is an individualist but keeps it secret for fear of punishment. He discovers a tunnel with International 4-8818 which he immediately realizes is from the Unmentionable Times an evil period from before the collectivist state. Equality 7-51 tells International 4-8818 that they will not report the tunnel to the Council which is against the rules. Soon after he discovers electricity and he is amazed. Equality 7-51 thinking that it would benefit the state decided to bring it to the council. He believes in the collective good and wants to help the state but the council is outraged and fears that it will disrupt the system by having to change from the candles they use now and so they put him in jail. They were frightened because he was threatening their way of life and they don't like change or individual ideas. What is unique about the jail is that there is no locks or guard because no one had ever thought to just leave which is exactly what Equality 7-51 did. He ran away to the forest where his Golden One seeks after him. It is also against the state to chose who your partner is it is chosen for you and you. During the novel Equality 7-51 wonders what the Unspeakable word is aver since he witnessed the person being killed for saying it. The Unspeakable word is discovered at the house in the forest that they find, and in the reading he does he discovers the word I. He also learns that people had their own names and could think for themselves during the Unmentionable Times. He decides to give himself Prometheus and Golden One was given the name Gaea. The word to be his source of inspiration which he cut in stone was EGO, it was the meaning of glory. This story is a great example of Man vs. Society, man going against the boundaries of objectivism opposed on him to develop his own ego and being able to be and individual instead of being a robot working for the system.

Please note that this sample paper on Anthem by Ayn Rand essay is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Anthem by Ayn Rand essay, we are here to assist you. Your cheap custom college paper on Anthem by Ayn Rand essay will be written from scratch, so you do not have to worry about its originality. Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!