Why tobacco advertising shouldn't be prohibited.

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Argument essay All Cigarette ads should not be prohibited.

Many antismokers, scientists, and public health officials insinuate that all cigarette advertisements should be ban because it influences people to smoke, especially teenagers. Yet, their reasons for this claim I feel are not concrete to voice such a statement. There is still no factual evidence that cigarette ads are the reason why people start to smoke. Therefore, diminishing the fact that cigarette companies' only intent of advertising is to promote people to start smoking. This concludes that all cigarette advertisements should not be prohibited because there is no proof that they influence people to start smoking.

The principle of advertising is to promote an industry's overall sales as well as drum up business for a specific company. Cigarette companies are mature, meaning that the product is universally familiar like toothpaste or deodorant, ad attempts to boost overall consumption are no longer cost effective. Therefore, the main reason that there is a need for advertisement among cigarette companies is the same as any other common product like deodorant or toothpaste. They need to advertise so they can compete with different other brands like themselves to get consumers to use their products and boost sales for their company, which is the reason why cigarette ads shouldn't be prohibited.

The main reason why people are anticigarette ads is because they think it will stop underage smoking. Because they think this, cigarette ads are being threaten to be taking out of magazines and on billboards. All cigarette ads should not be banned because of the assumption that they influence teenagers to smoke. In fact, "since the percentage of cigarette ads have decrease, teenage smoking has increased by % between 15 to 15 (Males 167). In a survey done by the American Association of Advertising Agencies in 18, "studies showed that teenagers are more likely to be influenced to smoke by their friends then cigarette advertisements" (Males 170). Until factual evidence is presented that links cigarette ads as the rime factor that is influencing teenagers to smoke and not theories, all cigarette ads should be allowed.

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"Congress shall make no law…abridging the freedom of speech, or of the press" (First Amendment to the U.S Constitution). Giving the government the power to enforce all cigarette advertising restrictions is simply too closely to contradicting the First Amendment. Cigarettes are legal products; therefore, restricting advertising on these products is a violation of the First Amendment. Allowing the government to restrict advertising is just censorship and should not be permitted in a capital free enterprise society.

Some may argue that no matter how familiar a product is to consumers, advertisements may still convince people to start smoking; therefore, all advertisements should be banned. Although this could be true, there has still been no concrete evidence that cigarette ads are the reasons why consumers, especially teenagers began to smoke. Furthermore, it is the guardians of the teenagers that are responsible not the cigarette company's to curb underage smoking if they are against it; the same with drugs, sex, and alcohol. If parents can tolerate the advertisements of nude dancing, pornography and sacrilegious art, they could safely tolerate Marlboro caps and Joe Camel t-shirts.

There has been no evidence to support the claim that cigarette ads influence people to start smoking especially teenagers. The banning of cigarette ads would be unconstitutional because it is taking away cigarette company's freedom of speech which is going against the First Amendment. For these reasons alone, all cigarette ads should not be prohibited.

Work Cited

Troyer, Ronald J.. Cigarettes, the battle over smoking. New Brunswick, N.J. Rutgers University Press, c18.

Males, Mike A.. Smoked why Joe Camel is still smiling. Monore, Me Common Courage Press, 1.

Sobel, Robert. They satisfy the cigarette in American life. New York Anchor Press/Doubleday, 178.

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CENSORSHIP

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Censorship?

Individualism is a very big priority in the United states. For the last fifty

years , new music has been threatened to be banned. Every person believes in the right to choose

what they want , no matter what it is , watching movies ,going to school or listening to the kind

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of music you like. That is where the problem is, should music be censored? Censorship of music

should be abolished everywhere. Music types shouldn't be referred to as bad just because the

music might be new, strange and daring. The variety of music comes from a variety of artists

with many different ways of expression. The outcries are really to ban rock and gangster rap.

Music is not the only thing that promotes deviant behavior. If an artist

expresses how he or she committed a crime or was involved in a crime, that does not mean you

have to be influenced by it. One artist cannot create definition for violence occurring. Every

person has the choice to what they will or will not listen to. Music doesn't cause violence.

According to Bob Dole, " People are responsible for their actions. Music does not make people

murderers."

Many musicians have jumped in on the fight against censorship. They

believe censorship violates the 1st amendment which talks about freedom of speech. They feel

that freedom is being taken away by censorship. (There are a hundred examples of free speech ,

but does this really compare to musicians expressing themselves through their lyrics and

behavior?) It's not just only about free speech and free expression but sometimes it's decency

that is being questioned.

Music can influence people in negative and positive ways . If people feel

that the music is not of their tastes, and find it offensive, then they will choose not to listen.

There are probably many examples of where a musician has influenced teenagers in a negative

way , for example when Kurt Cobain committed suicide, three youths in Canada committed

suicide that same week, so it shows that there may be a negative influence. There is a positive

side to music too, because there is a bigger population that hasn't been negatively influenced by

music than that has been. There is no proof that music lyrics affect people in a bad way. People

can only make assumptions.

All in all, there are many reasons to censor mucic but there are much better

reasons not to censor music. Studies show that more people agree to banning censorship than

accepting censorship of music, because after all, music is for your ears and is supposed to bring

relaxation and comfort not violence and misconceptions of what is good and what is wrong.

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How does Shakespeare make Act II: scene V of the play particularly dramatic?

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How does Shakespeare make Act II scene V of the play particularly dramatic?

William Shakespeare was one of the greatest play writes ever to live. Born in Stratford in the 1500's he wrote many great plays during his life, including the highly acclaimed comedy, "The Twelfth Night" written in 1600. It is a play that has a fantastic plot with twists and turns throughout. Shakespeare makes Act II scene V particularly dramatic by keeping the audience emotionally involved with all the characters throughout, cleverly arranging the stage, using dramatic irony, effective language and a final speech by Maria, one of the main characters in the play.

First of all one of the reasons Act II scene V is dramatic is Shakespeare makes the audience dislike Countess Olivia's steward, Malvolio in Act II scene III. The audience would immediately dislike Malvolio when we find out "sometimes he is kind of Puritan." The Puritans were a religious group who were opposed to any form of personal pleasure and therefore were against theatres where the audience would be watching the play. Another reason the audience would dislike him is, he is a snitch. When Sir Toby and Sir Andrew come home drunk one night and begin to have fun with Maria and Feste he spoils their entertainment by threatening to tell Olivia about their antics, "she [Olivia] shall know of it, by this hand." He threatens them further by informing them that Olivia is, "very willing to bid you farewell." The audience would have felt that this was outrageous because Sir Toby Belch and Sir Andrew Aguecheek, two noblemen and Malvolio was merely a servant working for Olivia. Finally towards the end of Act II scene III Maria comes up with a plan to get revenge on Malvolio for his threats. This is a very significant point in Shakespeare's play because it is at the end of a scene. This is where there would have been a short break in the play while the stage was re-arranged. Shakespeare very cleverly uses the plan at this point because it makes the audience want to carry on watching in the next scene to see what happens to Malvolio.

In addition Shakespeare builds up the drama around the plot to fool Malvolio by letting the audience find out more about his real personality. In Act II scene V we find out some new things about Malvolio. We now know that he really is in love with Olivia and imagines himself, "having been three months married to her." This makes the audience think two things about Malvolio he is a silly old fool because he really thinks that he has a chance with Olivia. In Shakespeare's time this would have been very unlikely because of the difference of class between a Countess and a servant. He thinks there is precedence for it however because, "the lady of the Strachy married the yeoman of the wardrobe." We also now think that he is not a very good Puritan. Strictly speaking the idea of marriage would not have been against the Puritan beliefs but it would have been improper to lust after Olivia and fantasise about being married to her. This would cause the audience to dislike him even more because not only is he a Puritan, but also he is not a very good one. He acts like it because he thinks he will be liked. This however is not the only clue that tells us he is a bad Puritan, he also dreams of being, "Count Malvolio" and having, "some rich jewel" to play with. He also begins to dress fancily and follow fashion by wearing yellow stockings and being cross gartered as it tells him to do so in the "epistle of love" which Maria has written to fool him. Another thing, which would have infuriated the Shakespearian audience, is the fact that Malvolio follows the instruction in the epistle of love to boss around Sir Toby and Andrew. This would have been unheard of because of the difference in rank.

Another important point, which makes the scene particularly dramatic, is the arrangement of the stage. There would not have been many props in Shakespeare's time and so language was the key to setting a scene. Act II scene V is set outside in the gardens of Countess Olivia's house, however, on stage there would probably only have been one prop and Fabian, Sir Toby and Sir Andrew would have had to get into, "the box-tree" to hide from Malvolio whilst they watched their plan unfold. The box-tree would have probably been a hedge positioned to one side of the stage. The characters spying on Malvolio would have been crouching behind it to hide, whilst Malvolio himself would have been performing on the centre of the stage. This arrangement creates three important ingredients of a dramatic scene. It create dramatic irony, tension because there is always a sense of danger that Malvolio will catch the three spying on him and the plan will not work, and it also creates humour. As Malvolio's fantasies unravel along with the contents of the love letter it begins to annoy and frustrate the three who are spying watching and they each throw their own insults and sarcastic comments at him while they calm and restrain each other. Particularly at the point when Malvolio fantasises about calling his kinsman Toby and extending his, "hand to him thus." This angers Toby immensely and would make the audience dislike him even more because he is fantasising about being Count Malvolio and making Toby get down on one knee to kiss his hand. Shakespeare very cleverly uses the insults because it maintains the tension of the audience while they are left wondering whether the three will get caught. Furthermore, humour is created when Malvolio practises his behaviour for Olivia in front of his own shadow. This would have shown have vain he was which was improper for a Puritan.

Moreover dramatic irony plays a big part in making the scene more dramatic. During this scene Shakespeare very cleverly involves the audience to create humour and tension. One of the major uses of dramatic irony is when Malvolio is being spied on whilst reading the fake love letter. He thinks that he is alone but the audience knows that Fabian, Sir Toby and Sir Andrew are watching him. This creates tension because the audience do not know whether they will get caught. We also know that Malvolio truly loves Olivia and thinks he has a chance with her since, "Maria once told me [Malvolio] she [Olivia] did affect me". This is where dramatic irony plays its biggest role. Shakespeare cleverly creates humour by allowing the audience in on the plot unfolding. They all know that the love letter is fake, but enjoy watching Malvolio come unstuck for the way he lives his life and treats the other characters. Not only do they know that Olivia does not love him back, they also know that Olivia is really in love with Cesario who in turn they know is really Viola in disguise. These uses of dramatic irony all create tension and humour because the audience know something the characters do not. This gives them an insight into what might happen and makes them want to watch more.

Another important point is that Shakespeare uses language effectively to create humour and to remind the audience of the trick being played on Malvolio. The whole play is full of jokes, puns, insults and metaphors, which constantly humour the audience and remind them of Maria's revenge plot. The animal metaphors throughout Act II scene V are especially important because they all refer to trapping an animal. This is significant because it is really insulting Malvolio as he gets lured into Maria's trap. "Hang thee Brock" is just one of the many animal metaphors which refers to a badger [Malvolio] being caught in a trap [the letter]. Another is, "The Woodcock is near the gin" which refers to trapping a bird with the gin being a metaphor for the love letter. Most of the animals in these metaphors were known for being scavenging creatures which is how the other characters and audience see Malvolio, scavenging for power and popularity. Puns are also used to create humour and the Elizabethan audiences enjoyed hearing creative uses of language, which is why Shakespeare was so successful. One of the puns comes when Malvolio reads, "and then comes the I behind" Fabian then replies, "Ay, and if you had an eye behind you would see more detraction at your heels than good fortunes before you." This means that if Malvolio wasn't so wrapped up in himself then he might see that he was falling into a trap. Furthermore, Shakespeare also uses jokes which Malvolio say but do not understand. This makes him seem more dim-witted to the audience and makes them anticipate the outcome of the plan.

Finally, one of the most important parts of Act II scene V is Maria's final speech. Shakespeare uses this as a chance to tell the audience and the other characters why he put what he did in Maria's letter from Olivia to Malvolio. The letter tells Malvolio to wear yellow stockings, which Maria now tells us is "a colour she [Olivia] abhors", to "see thee ever cross gartered." Which is "a fashion she [Olivia detests" and finally the letter tells him to smile to show his love for Olivia but this would be very inappropriate for Olivia's disposition since she is in mourning for her brother. This speech creates humour when the audience find out why everything was in the letter and it also creates a lot of anticipation as the audience waits to see Malvolio make a fool of himself.

In conclusion William Shakespeare wrote "The Twelfth Night" as a great comedy with all the ingredients for a very dramatic plot. He effectively uses the audience, stage arrangement, dramatic irony, language and Maria's final speech to make Act II scene V particularly dramatic.

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A Good Man is Hard to Find

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A Good Man is Hard to Find,

The passage is important to the story because it show the interaction between the Misfit and the grandmother the reader with what would seem to be a forgone conclusion as well as an ending to the story. The grandmothers behavior towards her capture whether it was genuine or pretend ultimately leads to her demise. The importance of this passage to the story is that it tries to, although not in great detail, to explain to the reader the thoughts and mindset of the character, the Misfit. Those thoughts consisting of an explanation or perhaps an excuse for how his life has turned out. The other character that the passage focuses on is the grandmother, whose behavior towards the Misfit is unusual and unexpected. The passage depicts the Misfit as someone who isnt very educated, doesnt articulate well, and during times of anxiety someone who reacts violently, and with a callous attitude. The grandmother on the other hand is shown, once her head clears from shock of knowing her family has just been murdered as comforting and caring towards the Misfit. Whether or not her act of kindness is real or an attempt to save her own life is not known for sure, but what is known; is that she along with the rest of her family is killed in the end.

Although the plot of the passage seems to be this idea that the misfits has about not being present to witness a specific act of Jesus Christ (not mentioned in this passage, but in the previous) and this being the reason his life has turned out the way it has. The focal point of the passage is really the interaction and strange behavior (for lack of a better word) of both the misfit and the grandmother. The passage seems to lead you into thinking that during the misfits moment of thought and confusion that he maybe vulnerable and in a weakened state mentally and physically and the grandmother is reaching out to comfort him. For myself what I found difficult was trying to understand and keep up with what the Misfit thoughts were and how he was thinking and the easiest for me had to be the reading of the story. Finally, what I believe the author was trying to do with the choice of words that he uses like the name Misfit, and the way he speaks as an uneducated, and disrespectful man are done to portray the misfit in a negative way to add to the Misfits criminal persona.

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Marketing and product concepts

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The focus of Product concept is making the best product(quality, performance and features) possible on a continuous series of product improvements. Marketing concept focuses on the needs of their customer and then work towards building up customer value and satisfaction. Nike is an example of a company which uses these two concepts to satisfy its customers' needs, wants and demands.

The mission statement of Nike is 'To bring inspiration and innovation to every athlete in the world.' It has been able to provide a competitive edge and to help athletes perform better.

Even with its current success, I feel that Nike has never ceased to constantly find ways to improve its products. Three main areas of research in the labs are biomechanics(study of human movement and related forces), physiology(study of the integration of the body's energy systems and responses to environmental stress) and sensory/perception(subjective evaluation of product attributes, usability and durability). Geography, gender, age and skill level must be taken into consideration in areas of research. These differentiating factors lead to the different needs and demands that have to be met. Each Nike product is created for every individual athlete, in accordance to weather conditions, activity used in and customer's needs, wants and demands.

Nike's Nike Air have created a great impact on sports. Its basic function is protection from impact. It has been shaped and tuned to meet the specific demands of contemporary athletes, which resulted in the forms of Max Air, Zoom Air and Tuned

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If you have a body, you are an athlete.

Air. In the year 001, Nike Shox was introduced and a new revolution in cushioning began. Besides shoes, Nike apparel has unified innovative designs and high-performance fabrics, to help athletes to train and compete in any conditions. Equipment by Nike such as watches, eye wear, carry gear, and even socks and underwear have been created for the needs and wants for design and functionality.

Cushioning in Nike's footwear is by far the most important aspect. Cushioning needs to reduce shock, protect from impact and ensure comfort. Nike Air is for those who are do all kinds of sports and are looking for durability in a pair of shoes. Max Air provides maximum impact protection for those who do aggressive sports. Zoom Air is lightweight, and has extremely responsive performance cushioning. Nike Shox has columns of highly resilient foam that enhances durability and spring.

Nike apparel has been able to manage moisture, add comfort and inspire performance. Nike Sphere Cool increases the body's natural cooling process, suitable for athletes in hot and humid areas. Nike Sphere Dry, Sphere Thermal, Sphere Pro and Therma-FIT provides insulation from cold and wind, made for athletes performing in cold weather activities. Clima-FIT and Storm-FIT are made with a waterproof fabric that keeps athletes in wet, cold and windy conditions dry.

'Product innovation and athletic performance are incomplete if you don't address the digital revolution' says Nike. Nike Eyewear delivers unparalleled optical clarity and integrated high-performance design features improve fit and comfort for every athlete under the sun. The athlete's need and want to measure their own performance has been taken into account by Nike's Timewear. Nike [Techlab, through advanced technology, has given athletes the training means to meet their demands. Hrm[traix heart rate monitor, the sdm[traix speed/distance monitor, the psa[play MP player, and the acg[ascent altimeter compass, are some of the products of Nike's [Techlab.

I personally feel that Nike has come a long way since its start and that it has 'hit the nail' in terms of marketing management concepts. Its products cater to literally every athlete of any age, gender or physicality.

There is enough to prove that, through the years, Nike has been focusing on the needs of their customers and working towards gaining customer value and satisfaction(marketing concept), and on making the best product possible on a continuous series of product improvements, in terms of quality, features and performance(product concept).

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