Business maners

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Business Manners


At the University of South Florida, students recently attended a business etiquette seminar and a related rehearsal dinner. Kimberly Goddard, a graduate of the Protocol School of Washington, provided a number of excellent suggestions for updating your manners for the twenty-first century and outclassing the competition. Business communication instructors may wish to share these suggestions with their students.


Introductions


At social events, place your name tag on the right side of your chest so that the people you meet will have a clear view of it when they shake your hand. Dont stand around waiting for introductions to be made. Introduce yourself. Offer your business or calling card. Address both married and single women as Ms. When you introduce two people, name the person of higher standing first.


Handshakes


Shake the hand of a woman the same way you would shake the hand of a man. Avoid the extremes bone-crushing shakes and wimpy fingertip shakes.


Table Manners


If youre a vegetarian, tell the server before you sit down so that special arrangements can be made for you. Dont blow on your soup. Dont use a toothpick or put on makeup at the table (do it in the restroom). Dont answer pages or cell phone calls. Turn your pager off, and leave your cell phone at home. Dont ask for a doggie bag. Dont pick up the check unless you invited the other diners. If you did, inform the maitre d at an early stage of the proceedings.


Treatment of Clients


Pick up your clients at the airport personally. Carry their bags and open doors for them. Assist them at the hotel check-in desk. Stand by in the hotel lobby while your clients examine their rooms. Do everything you can to make them feel comfortable and important.


Smoking


Dont light up unless your host or client does. If you do not smoke and your client or host does, say nothing. Suffer in silence.


Source Jerome R. Stockfisch, No Wimpy Handshakes, Please! The Tampa Tribune, September 18, on-line http//www.tampatrib.com/


sections/storybz.htm [6 September 18].


Business Manners


Dos and Donts


Business Manners They make a major impression on colleagues, employees and customers. But sometimes, theres only a subtle difference between saying the right thing and the wrong thing. To get yourself thinking about the right way to approach the etiquette problems you encounter each day, browse this handy etiquette reference - and resolve to apply what you learn to your own work life.


When you want to intrude on a colleagues time. Do say May I have a moment of your time? Dont say Are you busy right now?


When you want to smoke. Do Look for a smoking sign, or leave the premises to light up. Dont Light a cigarette in a bathroom or corner.


When you accidentally use profanity. Do say Please excuse my anger. Dont say I know I shouldnt say things like that, but … makes me so mad.


When youre wondering when to start eating. Do Start eating when youre invited to do so. Dont Dig in at the table before others begin their meals.


When youre wondering how to address someone you just met. Do Repeat his or her entire name slowly and ask for the proper form of address. Dont Use a first name unless youre in a social setting or meeting a peer.


When youre initiating a conversation. Do Offer pleasantries, and ask how your conversation partner is feeling. Dont Inquire about personal habits or family backgrounds.


When youre not sure how to pronounce an individuals name. Do say Im sorry, but would you pronounce your name for me again? Dont say I guess Im going to emasculate your name.


When youre running out of time during an appointment. Do Offer to make an additional appointment for further questions or comments. Dont Summarily end the meeting or anxiously look at the clock.


When you want to make a personal comment to a colleague. Do Ask to speak to the individual privately. Dont Raise the issue during a meeting.


When you enter a room. Do Stand until the other individual sits down. Dont Place you items on the individuals desk unless he invites you to do so.


When you hear a rumor. Do Listen politely and without comment. Dont Repeat the rumor or harangue the individual for spreading the rumor.


When a conversation partner is not paying attention to you. Do Offer a mini-pause of a few seconds, followed by a warm nod of the head or a smile. Dont Stop the conversation entirely or bring public attention to the individuals behavior.


When youre trying to decide how to dress. Do Dress in approximately the same style as you expect the individual you are meeting to dress. Dont Dress casually.


When you walk into someones office during inclement weather. Do Place your boots in the designated spot, or leave them outside. Dont Wear boots into the reception area.


When youre visiting someone and you must pass a reception desk. Do Ask permission to go ahead, even if you know the direction to the individuals location. Dont Walk by the receptionist without acknowledging her.


When you take your coat off in someones office. Do Ask where coats should be hung, even if you notice a hook on the wall. Dont Drape it over the back of your chair. · When a visitor takes his or her coat off. Do Help him with it. Dont Invite him to put it anywhere.


When offering material or handouts during a one-to-one meeting. Do Indicate what you want the individual to do with them, review them, put them aside, or look at a particular page. Dont Give another individual handout without an explanation.


When youre at a business lunch. Do Follow the pace of the other individuals at your table in determining how fast to eat and what to eat. Dont Eat or drink at a faster rate than others.


When dealing with a service representative. Do State your problem clearly, with a sincere request for help. Dont Give precise directions to the service rep, or demand that he or she complete the task in a certain way.


A final word pay attention to your surroundings and the people you meet, and the right thing to do will often become apparent. When in doubt, imagine the actions of courteous, accommodating people you know. And ask yourself how would they act in your situation?


Silence


A Hidden Business Tool


In todays frantic world, silence is not often perceived as a communication of business tool. Yet, the strategic use of silence - ranging from five-second pauses in a conversation to extended periods of quiet - can result in tremendous benefits to those who practice it.


Here are twenty ways you may be able to use silence for your and others benefit. Ponder the list, pick a few suggestions that may work well for you, and resolve to practice the powerful art of silence on those many occasions when you have the opportunity to do so.


Inspire yourself. During periods of silence, the mind has a way of retreating to gentle thoughts and core values - great destinations when youre worried or wondering about something.


Build productivity. Quiet time is perfect for focusing on important, detail-oriented tasks. Want a subordinate or colleague to work on a project for you? Youll get it done faster if you arrange for the individual to work in a silent place.


Reduce stress. Tough morning? Too much tension around you? Retreat to a corner and remain still and silent for a few minutes. Youll bring on powerful physiological changes in your body that can help calm you and prepare you for the balance of the day.


Raise your stature. Cultivating the art of graceful silence is one of the characteristics of successful people. Next time you hear a distorted comment, angry retort, or biased question thrown at you, remain silent for a short time. Others will respect you for your thoughtfulness.


Emphasize the seriousness of an action. When it comes time to describe a vital initiative, or to speak with a subordinate or colleague about something shes done wrong, let silence play a part in your comments. After you say what you must say, let your words hang in the air for ten seconds or so. Your listeners wont forget them.


Get your prospect talking. When youre in the midst of a sales call, resist the temptation to present every facet of your product or service. Instead, pause at key junctures, without question or comment…and listen to the often-revealing thoughts of the prospect.


Raise the esteem of others. Many people are afraid to speak up during meetings. When you sense fear on the part of a person near you, ask a general question, something that calls for a thoughtful response…and then wait. Yes, the individual might be uncomfortable at first, but by stepping back and giving him center stage for a few moments, youll give him the opportunity to build self-confidence.


Analyze your own thinking. Use quiet time to better understand your own reactions to proposals and ideas. And use this all-important time to understand your own motives for thinking the way you do.


Create atmosphere. Silence, perhaps punctuated by gentle music, helps create a warm, inviting atmosphere - perfect for an employee retreat or a meeting requiring focus.


Generate ideas. While brainstorming is often a frenzied activity, great brainstorming is frequently preceded by moments of calm silence, time for participants to gather their thoughts and energy for what follows.


Stimulate discussion. Running a meeting? Its easy for you to dominate the discussion. But instead of going this route, pose a few problems to the group and resolve to remain silent while the group grapples with them. You may be amazed at what comes out of the discussion.


Solve problems. Next time youre faced with a thorny problem, retreat to a quiet corner. Dont try to force a solution. Just play with the problem in your mind, and let your latent experience and skills forge a solution.


Ponder important questions. Has a co-worker or customer asked you an especially thought-provoking question? Have you read or heard something that intrigues you? The next step a period of silence, time to reflect on the implications of the question, as well as your next step.


Ease conflict. Parents use silent time-outs to ease friction in the home. Leaders in the workplace can use periods of silence to cool conflicts and set the stage for productive discussion of problems.


Visualize. Rarely can you achieve breakthrough objectives while youre in the midst of loud or frantic activity. Instead, use quiet time to walk through difficult problems or imagine how youll achieve important initiatives.


Emphasize a point. When you want others to remember an important pronouncement, nothing does it better than a short period of silence.


Gain energy. If youre feeling tired or anxious, a few moments of silence can help restore equilibrium and clear the mind.


Concentrate. Wise group leaders often call for a moment of silence while discussing complex issues. The quiet time helps group members collect themselves and focus their attention on the thorny problems at hand.


Give yourself strength. When youre about to enter a difficult meeting or engage in a troublesome task, a quiet period helps you marshal your strength and feel a sense of poise as you prepare for the task at hand.


Learn. When you remain silent and listen intently to the random chatter that fills your day, you have a powerful opportunity to learn. Listen for gossip, ideas, and a wide range of commentary about the people and the world around you. The result greater knowledge and wisdom that you can readily put to work.


Questions and answers


Question How much perfume or cologne is appropriate to wear at the workplace?


Answer


Perfume, cologne or aftershave should be applied sparingly, evoking a subtle scent.


Strong fragrances, as well as, inexpensive fragrances are often offensive to business associates and therefore inappropriate in a professional venue.


Question What is the proper time to arrive for an appointment?


Answer


What is the proper time to arrive for an appointment? Always arrive on time for an appointment.---Never arrive late. ---Arrive no more than five minutes early.


Question Can I exchange business cards while dining?


Answer


Business cards should never be exchanged while dining. This is true at even the most informal dining situations.


Question How should I exchange gifts with my fellow coworkers at the office during the holiday season?


Answer


First, always observe the companys specific gift giving policy. Second, employees should be discreet when exchanging gifts with one another. Gifts should be exchanged away from other coworkers, so not to offend employees not receiving any gifts.


Question How do I get more privacy in my cubicle at work without being rude to my coworkers?


Answer


If you are a cubicle worker, who is constantly challenged by a lack of privacy at your workplace, propose to management that a Cubicle Workers Code of Ethics be established for workers of a common area.


Your manners are always under examination, and by committees little suspected, awarding or denying you very high prizes when you least think it.


Ralph Waldo Emerson


Jacqueline Whitmore is the founder and director of The Protocol School of Palm Beach™. She served six years as the protocol officer and assistant director of public relations for The Breakers - a five-star, luxury resort in Palm Beach, Florida. She has held management positions with Sea World of Florida, the Walt Disney World Dolphin Hotel, and Northwest Airlines.


The Protocol School of Palm Beach™ is Florida's leading etiquette and protocol company. Seminars are customized to help you enhance your self-confidence, heighten your communication skills, outshine your competition and increase your bottom line. Our goal is to entertain, educate, motivate and meet the needs of today's business leaders.


Ms. Whitmore is a frequent contributor to numerous trade and business publications and is the editor-in-chief of The Protocol Post - an electronic newsletter for savvy executives. She was recently awarded "Business Associate of the Year" by the American Business Women's Association of North Palm Beach and is a founding member of Palm Beach County's Civility Committee.


Whether you are doing business on the telephone, by e-mail, at lunch or during a conference, you project an image that reflects your entire corporation, and the wrong image and attitude can be costly. Technical skills and knowledge account for 15 percent of the reason you get a job, keep a job and advance in a job. 85 percent of your job success is based on your "soft skills" or people skills according to research conducted by Harvard University, The Carnegie Foundation, and The Stanford Research Institute.


Ms. Whitmore has a Bachelor of Science degree in telecommunication from The University of Florida. Furthermore, she is a graduate and associate of The Protocol School of Washington® where she teaches public relations, marketing and business etiquette to the consultants. A member of the National Speaker's Association, she is devoted to combating incivility in society while promoting courtesy, respect and integrity. In highly competitive markets where many companies offer similar services and products at similar costs, how you treat your customers may be as important to your companys success as the quality or price of your product. When you possess good manners, it puts your clients and customers at ease, increases customer satisfaction, and positively affects your companys bottom line.


Business Etiquette Seminars and Workshops


TECHNO-ETIQUETTE FOR TODAY How To Communicate Effectively In The Digital Age Technology can be a blessing and a curse. In some ways, it speeds up the communication process, but in other ways, it slows it down. We are inundated with so many communication tools fax, electronic mail, teleconferencing, postal mail, interoffice mail, voice mail, and others that oftentimes we sacrifice face-to-face interaction for expediency. This lack of connectedness can cause communication breakdowns and produce stress. This informative seminar addresses the caveats associated with modern technology and offers solutions to help executives communicate more effectively and eliminate some of the most common, yet costly, mistakes.


Jacqueline Whitmore offers on-site training seminars to corporations, colleges and universities, restaurants, associations and non-profit organizations. Seminars may be conducted in-house or in the venue of your choice and may be customized to meet your specific needs. The following is a list of her most popular programs


GOING GLOBAL How To Become A World-Class Competitor In The International Arena In order to establish a relationship that will foster goodwill, knowledge of international protocol is indispensable in todays global economy. Going Global is an interactive discussion of cultural traditions, expectations, and needs of international executives coupled with an array of practical tips on cross-cultural communication.


OUTCLASS THE COMPETITION How To Be A Star Performer In The Business Arena Competition in the business arena is fierce and companies are now looking for persons who can handle themselves at a trade show as well as in a business meeting or at the computer. Participants learn to outclass the competition with protocol intelligence the ultimate business tool.


FINESSING THE BUSINESS MEAL How To Feel Comfortable in Any Dining Situation A business meeting is oftentimes conducted over a meal and many men and women find themselves grappling with the decision of which fork or knife to use instead of concentrating on the business at hand. Gain the assurance and self-confidence needed to conduct business over an elaborate meal during this comprehensive dining seminar.


THE ART OF WORKING A ROOM How To Improve Your Mingle-Ability A majority of executives break into a sweat thinking about meeting and making conversation with new acquaintances. According to the Shyness Research Institute, 88 percent of men and women feel shy at some point. The study goes on to show that nothing is more frightening to shy people than chitchat with a stranger. Companies are looking for persons who can network effectively and adapt to a variety of social and business situations. Learn the art of schmoozing and gain the self-confidence needed to work a room with ease.


The meaning of words in blue is explained at the end of the passage. Al final del pasaje se detalla el significado de las palabras resaltadas en azul.


You may have the business qualifications. You have an excellent record of good education and work experience. However, without good business manners you will not succeed. Treating people with respect should be second nature to you. It helps to get on well with the people you work with and with your superiors. It always pays to be polite. Here are some tips to help your business manners.


1. If you are behind schedule... Remember to take the time to contact your next appointment so that the person you are due to meet is aware of the delay. If necessary, you can rearrange the meeting for a more convenient time.


. . Return phone calls. Try not to leave any caller on hold for too long. It is better to tell someone you will call back when you are free. Be sure to return calls as soon as you can. If you cannot return the call immediately, apologise to the caller for the delay.


. . Keep paperwork under control. Try to respond to letters within a set time. Keep a record of requests for reply within a certain time. Make a note in your diary of other deadlines for your work. If you are unable to respond quickly, write a short letter to the other person explaining the delay and tell them when you will reply.


4. 4. Lunch appointments. If you want to take a client or customer out for lunch, a good rule of thumb is for you to choose the restaurant and for the client or customer to choose the time.


5. 5. Avoid too much chat. Although it is good to be friendly, do not spend too much time chatting to colleagues. You have work to do. If a colleague is distracting you, be polite and say you have some work to do. Ask if you can carry on the conversation after office hours.


6. 6. Salary. You may think that you are not being paid as much as you should be. Do not discuss your suspicions with your colleagues. A good way of finding out is to contact an employment agency to find out the going rate. Armed with this objective information, you can discuss your salary with your boss.


7. Glossary respond (v) reply deadline (n) the day or time that something must be completed by rule of thumb (coll) a general guide Source New English Digest


BUSINESS MANNERS FOR THE 0S. BY ANN CHADWELL HUMPHRIES


SUCCESSFUL PROFESSIONALS MUST UNDERSTAND APPROPRIATE ETIQUETTE WILL INSTILL CONFIDENCE AND HELP YOU RESPOND EFFECTIVE TO OTHERS IN THE WORKPLACE . THIS ARTICLE REVIEWS COMMON MISTAKES AND GIVES ADVICE ON HOW TO AVOID MAKING THEM


BEING RUDE ON THE TELEPHONE


n THIS , THE MOST BUSINESS ETIQUETTE BLUNDER, INCLUDES NOT RETURNING PHONE CALLS PROMPTLY, AND NOT IDENTIFYING ONESELF AND SCREENING CALLS ARROGANTLY. ALWAYS RETURN CALLS WITHIN 4 HRS AND PREFERABLY THE SAME DAY. IDENTIFY YOURSELF AND THE NATURE OF YOUR BUSINESS UP FRONT, ANTICIPATE RESISTANCE AND BE HELPFUL. And help people get information they need.e.g what is the nature of the call.


nTHIS , THE MOST BUSINESS ETIQUETTE BLUNDER, INCLUDES NOT RETURNING PHONE CALLS PROMPTLY, AND NOT IDENTIFYING ONESELF AND SCREENING CALLS ARROGANTLY. ALWAYS RETURN CALLS WITHIN 4 HRS AND PREFERABLY THE SAME DAY. IDENTIFY YOURSELF AND THE NATURE OF YOUR BUSINESS UP FRONT, ANTICIPATE RESISTANCE AND BE HELPFUL. And help people get information they need.e.g what is the nature of the call.


INTERRUPTING


n LET PEOPLE FINISH THEIR SENTENCES, AND ASK PERMISSION IF YOU NEED TO INTERRUPT THEIR WORK. DON`T BARGE INTO CONVERSATIONS OR OFFICES WITHOUT GIVING A SIGNAL/ n TEL CONVERSATION


INTRODUCING PEOPLE INCORRECTLY


Wimpy HANDSHAKE


n WIMPY HANDSHAKES ARE NO NONES. GRAD YOU HANDSHAKE HIGH AROUND THE THUMBS, AND SHAKE IN KIND. And women get your hand out there. Handshakes are expected in business life. So learn how to shake hands well..


Incorrect eye contact


n In the U.S looking people in the eye means that you have nothing to hide, that you are listening and that you are interested.. However in other cultures eye contact is considered confrontational and disrespectful.


POORLY MANAGED MEETINGS


n START AND END IN TIME. Distribute agendas ahead of time so that people can prepare ahead of time.


Poor or inappropriate appearance


n To business executives, appearance is important. It is not the only measure of a person but it gives visual interest to doing business, and indicates your knowledge of , and respect for, the rules of the game. Invest in quality clothing.


Forgetting names


n This is the most common blunder among people in the business community. One positive suggestion to remember some ones name is to repeat it as soon as you hear it.. However don`t overuse the persons name. Make sure to introduce yourself and the people around you. Help out someone who is struggling to remember your name.


Business Protocol in JapanBusiness Protocol in Japan


Business manners in Japan


In Japan, there are ranks for seats such as kamiza - the best seat - or shimoza - the most humble seat. We have protocol that those with high standing take kamiza - the farthest seat from a doorway that is the best seat, and those with lower standing take shimoza - the nearest seat from a doorway that is the most humble seat. Though in-house seating arrangements follow ones title, it is polite to offer visitors kamiza - the best seats - regardless of their titles. However, when one visits as a guest and is not offered the best seat, one takes the most humble seat. There is also a seating order in cars. A highest-ranking person takes a seat behind a driver. Next to him or her, a middle-ranking person takes a seat. A lowest-ranking person takes a seat next to the driver.


Bibliography The Japan Times, Todays Japan Introduced in English Sanseido Co., Ltd., Daijirin - Second Edition Kyorin Shobo, Business Manners A to Z Nihon Hyoronsha, The Art of Negotiation with Foreigners Dictionary of Historical Events and Proverbs


Silence is golden and eloquence is silvery


Example


Trouble at work caused a misunderstanding and a relationship with my colleague was damaged. I defended myself very hard to restore the relationship but the misunderstanding deepened further.


Comments and advice


There is a saying, Silence is golden and eloquence is silvery. It means that silence is superior to eloquence. Even though one has good reasons, there are occasions when it is advantageous not to speak eloquently but ask for their understanding without saying anything depending on the situation. Bibliography The Japan Times, Todays Japan Introduced in English Sanseido Co., Ltd., Daijirin - Second Edition Kyorin Shobo, Business Manners A to Z Nihon Hyoronsha, The Art of Negotiation with Foreigners Dictionary of Historical Events and Proverbs


How to get along with ones boss


My boss pointed out a mistake at work. I gave my boss an explanation calmly that the mistake was not mine but my subordinates. Then, my boss scolded me, I dont want to hear such an excuse.


Comments and advice


Before giving an explanation, it is important to apologize first and then to express ones gratitude by saying, Thank you very much. This attitude applies not only for ones boss but also for all of ones elders. Since Japan has a tradition to respect ones elders, it is important to show ones respect for their seniority even though they are only one year older. One may be invited by ones boss or elders to dinner or a drink. This is to show their appreciation and one may have smooth human relations by drinking together.


Bibliography The Japan Times, Todays Japan Introduced in English Sanseido Co., Ltd., Daijirin - Second Edition Kyorin Shobo, Business Manners A to Z Nihon Hyoronsha, The Art of Negotiation with Foreigners Dictionary of Historical Events and Proverbs


Say It Better in All That You Do


1. Are you more likely to get along with someone when you are


a. sidling, standing side by side with them, or


b. when you are facing them?


. Which sex tends to face stand side by side when they are speaking to someone of the same sex?


a. female


b. male


. How can you increase the chances of knowing if someone is lying, when you are facing them?


a. by noticing if their facial expression seems off or somehow not right.


b. by noticing if the timing or duration of their experience (that is when they put on and take off the facial expression they use when speaking about the possible lie).


c. by noticing if the timing or duration of their expression seems off; that is if they appear to put an expression on too soon or too late.


4. If you want to hold someones attention longer, should you wear a.


a. patterned, or


b. unpatterned clothing on the upper part of your body


5. Which of the five senses evokes the most directly emotional response?


a. sight.


b. scent.


c. sound.


d. touch.


e. taste.


6. Which sex has a better sense of smell?


a. female.


b. male.


7. If you want to increase the chances that people will remember what you say, should you


a. sit with them or


b. walk with them?


8. Are people more likely to remember a written or spoken


a. specific detail, or


b. sweeping conclusion.


. Americans are much more likely to write and speak in


a. specific details, or


b. sweeping conclusions.


10. People are far more revealing in the


a. questions they ask.


b. answers they give.


11. People are more emotional when they are


a. moving.


b. still.


1. Once someone has talked about something, he is


a. more likely to have a deeper opinion about it.


b. less likely to have a deeper opinion about it or have no change in feeling.


1. When someone becomes fearful or aroused . . . his eye pupils


a. constrict.


b. dilate.


14. When someone becomes fearful or aroused his skin temperature goes


a. up.


b. down.


15. When someone becomes fearful or aroused his peripheral vision


a. widens.


b. narrows.


16. When someone becomes fearful or aroused his heartbeat


a. increases.


b. decreases.


17. Those who are perceived as powerful and credible when other first meet them are more likely to begin the interaction by . . .


a. speak up initially.


b. say little initially.


18. Those who are perceived as powerful and credible when other first meet them are more likely to begin the interaction


a. with some expansive hand or arm gestures.


b. with few or no hand or arm gestures.


1. Those who are perceived as powerful and credible when other first meet them are more likely to begin the interaction by speaking


a. sooner, quicker and higher at first


b. lower, slower and less at first


0. People instinctively react sooner and more strongly to others actions that appear to them to be


a. positive


b. negative.


Answers - Say It Better in All That You Do


1. You are more likely to get along with someone when you are


b. when you are facing them.


. Which sex tends to face stand side by side when they are speaking to someone of the same sex?


b. male


. You increase the chances of knowing if someone is lying, when you are facing them


b. by noticing if the timing or duration of their experience (that is when they put on and take off the facial expression they use when speaking about the possible lie).


4. If you want to hold someones attention longer, you should wear an.


b. unpatterned clothing on the upperpart of your body


5. Which of the five senses evokes the most directly emotional response?


b. scent


6. Which sex has a better sense of smell?


a. female


7. If you want to increase the chances that people will remember what you say, you should


b. walk with them


8. People are more likely to remember a written or spoken


a. specific detail


. Americans are much more likely to write and speak in


b. sweeping conclusions


10. People are far more revealing in the


a. questions they ask (than the answers they give)


11. People are more emotional when they are


a. moving


1. Once someone has talked about something, they are


a. more likely to have a deeper opinion about it


1. When someone becomes fearful or aroused . . . their eye pupils


b. dialate.


14. When someone becomes fearful or aroused their skin temperature goes


a. up .


15. When someone becomes fearful or aroused their peripheral vision


b. narrows.


16. When someone becomes fearful or aroused their heartbeat


a. increases.


17. Those who are perceived as powerful and credible, when others first meet them are more likely to begin the interaction by . . .


b. saying little intially


18. Those who are perceived as powerful and credible when others first meet them are more likely to begin the interaction


b. with few or no hand or arm gestures.


1. Those who are perceived as powerful and credible when others first meet them are more likely to begin the interaction by speaking


b. lower, slower and less at first.


0. People instinctively react sooner and more strongly to others actions that appear to them to be


b. negative.


Failing to observe good etiquette is bad manners, bad for business


Elizabeth Fountain


Since Confucius wrote the first rules of decorum, etiquette has been questioned, changed and argued as to its importance. Some argue the need for it, others want to know where to learn it and then there are people who ask why something is appropriate in one country and deemed totally unacceptable behavior in another part of the world. Finally, there are the little truisms that all gentlemen were taught by their mothers, such as ladies first. In todays business arena, the ladies first rule could actually provoke a few women to incivility.


Knowing etiquette is becoming more important because these rules help guide us through a variety of situations in our ever-shrinking and changing world. All of us can attest to situations in which, if we had known what do, it could have saved us embarrassment or even a job.


A favorite story is a dinner in Charleston, S.C., where the saleswoman invited her very sophisticated client and his wife to dinner to celebrate the signing of a large construction contract. The owner of the Kansas City construction company insisted on going to the dinner with the saleswoman.


The saleswoman watched her commission dissipate while her boss picked his teeth with fish bones and impressed the party by using a commonly used expletive as five different parts of speech. Instead of using his dinner napkin to wipe his mouth, the boss wiped out the deal when he used it to blow his nose.


The following day the contract was rescinded.


The boss was so intimidated by the refined people that he compensated for his lack of sophistication with a laissez faire attitude. In consequence, he ruined a lucrative deal, tarnished the image of his company and threw away the saleswomans hard-earned commission.


Had he possessed some etiquette skills, all of this could have been avoided and everyone could have enjoyed a delightful evening, strengthening a business relationship.


Possessing good etiquette is also knowing when to put on the Ritz and when to do the Motel 6. There are situations where formalities would be totally out of place and viewed as ostentatious because the occasion calls for more casual behavior. Good examples of this are wearing a fur coat to do your grocery shopping of having your wife wear her jewels to a company picnic.


Snobbism is also bad etiquette. A group of people took a new associate to lunch. The newcomer felt compelled to do some one-upmanship that backfired. When it was his turn to order, he asked the server if the sole on the menu was Dover Sole. Even though the server was extremely busy as the restaurant was packed with diners, he insisted that the server find out because he only eats Dover Sole.


The fish was of the Dover persuasion, so he ordered it. After tasting his entree, he commented that it was the best Dover Sole he had ever eaten.


No sooner had he made his claim than the woman sitting across from him told the server that she had ordered chicken and not the fish dish that was sitting in front of her. As it turned out, Mr. Sophisticated Palette was eating chicken.


Another major faux pas is to pretend that you are someone you are not or to lead people to believe certain things. A woman would describe her fathers profession to potential suitors as if he were an executive at Farmland Industries when, in actuality, he was a pig farmer in Southern Missouri. Another woman would tell social acquaintances that her father, a milkman, was in the creamery business.


Then there are those situations where a persons lack of sophistication is brought to his or her attention in a humiliating way, also an etiquette taboo.


Several people went to lunch at the elegant Garden Room at the Broadmoor Hotel in Colorado Springs, Colo. Upon arrival, they realized that the hotel only accepted cash or the Broadmoor credit card. None of them had a Broadmoor credit card, so after a quick tabulation, they were comfortable with the fact that they had more than enough cash among them to pay for the lunch.


When the server asked for the drink order, one of the party, who comes from a very humble background, asked how much a glass of house wine cost. The server gingerly answered the question and quickly walked away from the table. The rest of the partys embarrassment was heightened when the maitre dhotel approached them and asked if they had enough money to pay for lunch.


Incivility, rudeness and lack of etiquette are common occurrences in our daily lives. Television, radio, newspapers and magazines are filled with stories about dishonorable people. However, in this column you will be able to share your positive experiences regarding random acts of kindness, generosity and the infectiousness of common courtesies. You will have the opportunity to create maybe a moment of fame for those who truly deserve it.


For some readers, this column simply might have stimulated some food for thought or even sparked controversy, which you would like to share. You might have some etiquette questions that you would like to have answered or perhaps there are some bones of contention that you will be able to settle once and for all. You are encouraged and invited to write us with whatever your pleasure might be.


Elizabeth Fountain is owner of The Elizabeth Fountain Co., an Overland Park company that provides consulting and training in the areas of business protocol and social etiquette.


Interview Preparation


Below are questions you may be asked in the interview


Tell me about yourself? (try to hold your response to minutes)


What do you know about our company?


Why should we hire you?


What can you do for us that someone else cant?


What do you look for in a job?


What skills and qualifications are essential for success in the position of ______?


How long would it take for you to make a meaningful contribution?


How does this assignment fit into your overall career plan?


Describe your management style.


What do you believe is the most difficult part of being a supervisor of people?


Why are you looking for a new career?


How would your colleagues describe you?


How would your boss describe you?


How would you describe yourself?


What do you think of your present or past boss?


What were the five most significant accomplishments in your last assignment?


What were the five most significant accomplishments in your career so far?


Can you work well under deadlines or pressure?


How much do you expect if we offer you this position?


Why do you want to work for us?


What other positions are you considering?


Have you kept up in your field with additional training?


What are your career goals?


What are your strong points?


What are your weak points?


How did you do in school?


What position do you expect to have in to 5 years?


If you took the job what would you accomplish in the first year?


What was wrong with your current or last position?


What kind of hours are you used to working or would like to work?


Do you have your reference list with you?(Remember dont give it out unless it is asked for).


Can you explain your salary history?


What questions didnt I ask that you expected?


Do you have any question for me?


Netiquette minding your manners online


Netiquette is the set of conventions or the etiquette of communicating with other users over computer networks. It might sound like a simple thing to do, but there are quite a few caveats associated with communication on networks, especially the Internet.


Some of the general guidelines to keep in mind when communicating on-line are


ɨ Remember that you are are communicating with other people. Tone and gestures are not included in text--make yourself clear


ɨ Be concise


ɨ Make sure messages are relevant


ɨ Abide by University policies governing the use of your account


These guidelines apply to all net communication including, but not limited to, private e-mail, mailing lists, and USENET newsgroups.


Communicating with other people


On the Internet its easy to forget that the person on the other end is human, too. Since communication is not face-to-face you dont have the benefit of facial expressions, gestures, and intonation that normally give additional meaning to a conversation. Without nonverbal cues, you have to take more care in what you are saying so that its not misconstrued and also be more careful in interpreting other peoples words. Facetiousness, satire, and subtlety are often lost or confused with anger or some other emotion.


Several conventions are used for showing intent or mood when writing electronic messages. First, to indicate to others that you are not serious, you can use one of the following


-) smiley face


grin smile words in brackets


;-) other variations on the smiley face (this is a wink)


You can add emphasis to your message by using underscores (such as in _last_week_) or asterisks (finally). These conventions can help recipients figure out where emphasis should be placed.


Another way of showing emphasis is to type a word in all capital letters. This convention should be used very sparingly. TYPING IN ALL CAPITALS IS USUALLY INTERPRETED AS SCREAMING OR SHOUTING ON THE INTERNET AND ALSO MAKES MESSAGES HARD TO READ. Never post your entire message in all capitals! You will, at best, get many messages (flames) chastising you for doing so.


Be concise


All messages should be as short and concise as possible. Long messages are often considered too troublesome to read. If your message is more than a few lines long, divide your text into paragraph-sized chunks so it is easier to read.


When replying to someone, another basic guideline for making your message more understandable is to quote parts of the original message . It is neither necessary nor good manners to include the entire message when including the original message. Make it standard practice to include only those parts relevant to your reply. If you are posting a public reply (either to a group, listserv, or newsgroup) always retain the original authors name. Issues of libel and copyright are involved here, and people appreciate getting credit for their words. If you are not sure who the original author was, say so.


Keep messages relevant


Make sure all messages you post (on USENET or on listserv discussion groups) are relevant to the newsgroups subject. For example, you probably wouldnt post a message about womens rights to a group that is devoted to football. Also avoid posting advertisements to a large number of groups at once. Users of the Internet are rarely interested in what you have to sell when they are reading a group called alt.humor.puns.


Abide by University policies


Remember that laws governing US postal mail also apply to e-mail. Using e-mail or other net resources to harass others is forbidden. Harassment on the net will be dealt with severely. Harassment includes, but it is not limited to, threatening or slandering another person, repeatedly sending unwelcome messages to another person, and sending chain letters.


You should also


ɨ Never use someone elses files without their permission


ɨ Use only the account and equipment for which you are authorized


ɨ Do not copy copyright-protected material, articles or software


Developing Business Etiquette


What Recent Grads Should Know on the Job


Competition Be the Best


¨ You are in competition with other grads and employees to get your next promotion.


Honesty and Integrity


¨ Companies expect a higher degree of honesty than what was expected in school.


Work Hours


¨ Be expected to work long hours your first year because you really have two jobs 1) being productive on your job and ) learning about your company, products, and people.


Attendance/Absences


¨ Avoid absenteeism.


Timeliness


¨ Be on time or early on deadlines. Be five minutes early for meetings. This will allow you to have time to get to know people.


Neatness


¨ Management sees neatness as organized and precise. Appear to be neat.


Workloads


¨ Volunteer for special projects. Too much work? Ask your supervisor for priorities. Too little work? Ask for more. NEVER over-promise.


Breaks and Lunch Opportunities


¨ Use breaks and lunch to meet and get to know others. Learn your company's customs.


Perception is Reality


¨ Never underestimate others' opinions of you. Their opinions can be just as important as your accomplishments.


Getting your Money's Worth


¨ Make sure your company is getting their money's worth from you!


Understanding Organizational Charts


Understand the value of an organizational chart in learning employees' roles, their jobs, authority, and reporting relationships. If you have the knowledge of both formal and informal organizations you will be better able to make predictions and achieve your goals.


Teamwork


¨ Learn to work with various teams


¨ Meet your deadlines when working on teams


¨ Learn your role in decision making in teams


Communication Skills


Use your verbal skills in influencing others. When using written communication skills, be aware of


1. Clarity and Brevity Short and concise


. Least Formal Rule Verbal before written, note before memo, memo before letter, etc.


. Cool Down Rule Hold overnight any words written in anger


Making Mistakes Positive Use six steps to show excellence


1. Establish preventative procedures


. Analyze mistakes, prepare solutions


. Admit and recommend a solution


4. Maximize effort to correct mistakes


5. Change preventative procedures


6. Communicate to management


Developing a Business Image


¨ The best professional image is one that is professional and fitting for your company, location, and responsibilities. The goal is to fit in.


Keeping your Personal Life Personal


¨ Control your spending


¨ Avoid the swinging singles stereotypes


¨ Find out your company's acceptable standards


Dinner Etiquette


Did you know that…


¨ Dessert utensils are placed above your dinner plate?


¨ You should use no more than two packs of sugar/sweetener in your tea? It may be seen as excessive.


¨ Condiments are passed to the right, and food is passed to the left?


¨ You always pass the salt and pepper together, even if someone only asks for salt?


¨ You always wait for everyone to be served before you begin eating?


¨ As soon as everyone is seated, you unfold your napkin and place it across your lap? If you need to leave the table, place your napkin on your chair, not on the table!


¨ Sitting with your legs crossed at the table is a no-no? Feet should be flat on the floor or crossed at the ankle.


Six Tips on Gender Relations in the Business Arena


Business etiquette is based on hierarchy and power unlike social etiquette which is based on gender and chivalry. No-one should be given special treatment in the business arena because of gender. Everyone should be treated equally well.


The most important person in the hierarchy of any company is the client.


Persons of lesser importance are introduced to persons of greater importance, regardless of gender. The name of the most important person is said first.


Doors are held for persons more senior in rank, regardless of gender. Whoever gets to the door first, and it should be low person on the totem pole, holds a door for the others following. If it is a revolving door, low person goes first to get the door moving, then waits on the other side.


Whoever is closest to the elevator doors exits first.


At business functions neither men nor women are helped with their chairs unless they need it.


Both men and women should be helped with their coats IF they are clients or more senior in rank.


Tips for Smokers


ɨ Smoking is not only hazardous to your health, it can be hazardous to your career.


ɨ Smoking is now considered a sign of weakness rather than a sign of sophistication. In fact, smoking now has strong ethnic and class associations.


ɨ Never light up if you don't see an ashtray.


ɨ Because of possible legal repercussions to you or to the establishment, never smoke in an 'no-smoking' establishment.


ɨ Never ask, May I smoke? even if you see an ashtray and your host is not smoking.


ɨ Always ask your visitors if they mind you smoking.


ɨ When you do smoke, always keep an eye on the direction of your smoke and make sure it is not blowing into someone else's face.


ɨ Be neat; never litter with your ashes or your cigarette butts.


ɨ If smoking is allowed in restaurants in your area, always ask your guest beforehand if smoking or non-smoking seating is preferred.


ɨ Never smoke in between courses while dining. Wait until coffee is served at the end of the meal.


ɨ Never smoke while others are still eating.


ɨ Never smoke a cigar or a pipe in a restaurant unless it is a 'cigar-smoking' establishment.


ɨ Never smoke a cigar or a pipe in someone else's home unless the host invites you to join him in a cigar, preferably in a well-ventilated area.


ɨ In a smoking environment, it is polite to offer others a cigarette if you light up.


ɨ If a non-smoker tells you your cigarette is an irritant, be considerate and move elsewhere or extinguish the cigarette; your smoke is invading their space.


6 Tips for a Good Handshake


Handshakes are the only acceptable physical contact for men & women in the business arena.


Handshakes are the universally accepted business greeting. Hugs & kisses are taboo in the business arena.


You are judged by the quality of the handshake.


A good handshake


ɨ keep the fingers together with the thumb up and open


ɨ slide your hand into the other persons so that each persons web of skin between thumb and forefingers touches the others


ɨ squeeze firmly.


A proper handshake


ɨ is firm, but not bone-crushing


ɨ lasts about seconds


ɨ may be pumped once or twice from the elbow


ɨ is released after the shake, even if the introduction continues


ɨ includes good eye contact with the other person


Extend a hand when


ɨ meeting someone for the first time


ɨ meeting someone you havent seen for a while


ɨ greeting your host(ess)


ɨ greeting guests


ɨ saying good-bye to people at a gathering


ɨ someone else extends a hand


Handshaking Tips


ɨ if your hands tend to be clammy, spray them with antiperspirant at least once a day.


ɨ avoid giving a cold, wet handshake by keeping your drink in the left hand.


FIRST GET GOOD


It is not to culture that one must adapt, but to culture as manifest and encountered in the behavior of individual foreigners. - Craig Storti


Meetings, conventions and trade shows account for almost half of all business travel according to a Survey of Business Travelers by the U.S. Travel Data Center. With the globalization of business opportunities, these meetings increasingly are held abroad. But, the moment you or your attendees board an international flight, the rules of the game change. What flies in Peoria wont get you where you want to go in Paris, Prague or Pago-Pago. There is a great deal of truth to that old adage, When in Rome....


To interact successfully with associates in another country, its helpful to adjust to the communication style of the other persons culture. It can take months or years to feel completely comfortable and conversant in that culture, but its possible with just a little research to find the basic information that will eradicate the major faux pas and grievances. FIRST GET GOOD is a simple anagram of the eight aspects of international etiquette and the four guiding principles of international interactions to help you prepare for an international business trip.


Forming Relationships Only in the Germanic countries will the people be as eager to get down to business as in the United States of America. Almost anywhere else in the world, but especially in Asian and Latin countries, its important to first get to know the person with whom youre dealing to build a bond of trust. Three Fs of business in Asian cultures are family, friends and favors. If youre not part of an extended Asian family or if you dont have close Asian chums from your school days, find the time to develop a friendship with a well connected intermediary. Relationships, once formed, are long lasting bonds of loyalty that must be respected.


Information and Communication If you have no idea how someone from another culture communicates either verbally or non-verbally, you cant possibly negotiate effectively. All Asian cultures put a great deal of emphasis on the concept of face. In order to save face, theirs or yours, you will seldom get a direct answer, especially if its no. You will hear yes a great deal, but that doesnt signify agreement, only acknowledgement. In the homogenous Japanese culture, emphasis is placed on non-verbal communication, speaking from the belly, to understand someone. However, its difficult to heed non-verbal clues when youre uncomfortable with silence.


When you do speak, your style may be the staccato of a tabloid headline, while the other persons may be that of a flowery, turgid historical romance. Even if the pace and style are in sync, the amount of information conveyed in the choice of words might be totally at odds. Americans are very direct in their speech and dont beat around the bush with implied meanings and innuendos. As a result, Latins often consider us uncultured and lacking in refinement.


Nowhere is this more evident than in our ability to toot our own horns. In group-oriented cultures such as the Japanese, the protruding nail gets hammered down according to an old saying. Not only is self-effacement practiced, singling someone out with a compliment can be considered very offensive!


Pay heed to your volume, vocal quality, tone of voice and posture because they indicate good breeding. Learn to listen and remember that, when in doubt, modesty is the best policy.


Rank and Status One of the first indicators of rank and status in any culture is appearance. In most societies, people dress to maintain their public image and their status rather than to be comfortable or to follow the dictates of fashion. Your dress signals your self-respect, your respect for the organization you represent and, most important, respect for the person with whom you are negotiating. When in doubt err on the side of conservatism and formality.


Err, too, on the side of age and the masculine gender when in doubt about the rank within a group. But, dont make the mistake of snubbing the younger members. In the group oriented cultures of Asia, and especially Japan, decision making is by consensus from the bottom up. In the Latin group oriented cultures, decision making is usually a very steep top down process.


Greetings and introductions are a clear indicator of status, even in our culture when executed properly. Who acknowledges whom, how deeply one bows, and how long speaks volumes. If you havent mastered the intricacies, stick to the handshake, but dont expect to get the solid American type. Its gauche in France to pump more than once from the elbow. Remember, too, to have plenty of bilingual business cards on hand wherever you go.


One of the most confusing aspects of meeting people with foreign names is not knowing which is which. Learn which cultures place the surname first so you wont be addressing someone with the Chinese equivalent of Mr. Bob. Never call someone by the first name unless you are specifically asked to do so; virtually nowhere else are people as informal in the manner of address as in the United States. Dont forget the honorifics or titles that go with the name. They are usually a point of pride. In Germany you might use a whole string of titles to address someone, and in Italy its an honor to be addressed by your profession.


Space Space is one of those seemingly inconsequential aspects of human interaction that can have major consequences elsewhere. The American personal bubble of space is much greater than that of an Arab or a Russian, but much smaller than that of a Briton. Infringing upon anothers personal space or inadvertently backing away when they enter your bubble can send unintended negative messages. Touching someone - a hand on the forearm, an arm around the shoulder, a pat on the back - is one of the easiest ways to violate personal space. When touch crosses gender lines, the consequences can be dire! Keep your hands to yourself.


Space in the business environment can also impact upon negotiations. Many Europeans dont understand the American need for ample space, and all aspects of the space booked for an event should be clearly spelled out, never overlooking any needed storage facilities. More important, the way offices are set up in other countries affects information flow. A great many more people than you can imagine may be privy to your business.


Time Differing attitudes toward time are the major source of annoyance in international interactions, yet few people give it much thought. How far in advance appointments and bookings must be scheduled, and to what extent punctuality is stressed or ignored are all important considerations to remaining in control during negotiations. It can be totally unnerving when a task-oriented, linear American, who considers time a commodity to be managed, is confronted with a relationship-oriented Arab, Asian, or Latin, who considers time as flowing and flexible, beyond human control, and to be accepted whatever happens and regardless of who may interrupt and how frequently the interruptions may occur. It pays to develop some flexibility to avoid angry outbursts.


Gift Giving When going abroad, especially on business, Americans worry more about gift giving than any other aspect of international etiquette. Except in Japan, it is seldom as important as Americans think it might be. That doesnt mean you can overlook your homework. Giving too much and too often can be just as offensive. Always consider the basic questions To whom must you give gifts, what should you give or avoid giving, when should you give it, and how should it be presented? The answers vary from culture to culture, so be prepared.


Entertaining As a foreigner, you can expect to be entertained, often quite lavishly. If youre dealing with the Chinese, you are also expected to honor them by reciprocating before the end of your trip. In other cultures the reciprocity may not be as blatant, but may be present none the less. Find the answers to the basic questions involving who, where, when, how and how much!


While all this entertaining is going on, never forget that table manners count everywhere; yours, however, may not be theirs. Eating with chopsticks or with your hands can be the least of it. Slurping, burping and drinking from each others glass may be just a few of the acceptable behaviors.


Entertainment is seldom complete without toasts to honor guests and host. A few well-chosen words can get you further than hours over the bargaining table, so give thought to some appropriate toasts beforehand.


Taboos and Sensitivities Taboos and Sensitivities vary from culture to culture, sometimes without apparent rhyme or reason. Its simply necessary to learn beforehand what they are. The most common taboos and sensitivities stem from politics, religion, ethnicity, geography, gender or misunderstood humor. Jokes dont travel or translate well, so as a rule, leave home without them, and youll be less likely to offend.


The New Golden Rule The first guiding principle of international interactions is the new Golden Rule, Do unto others as they would have you do unto them. That sounds simple, but the effect can be profound because you no longer set yourself up as the arbiter of acceptable behavior for someone from another culture.


Manners Mom Never Taught You Etiquette...what do you think of when you hear that word? Emily Post? Miss Manners? Or confusion because the dos and donts of acceptable social behavior we learned as children dont mesh with todays business environment? The business world our parents knew was predominantly a homogenous, Eurocentric, male environment where everyone innately understood the code of conduct. Now, the business arena has changed. The civil rights movement. The mass entry of women into the work place in the 70s. And it continues to evolve with passage of the Americans with Disabilities Act and globalization of the economy. To successfully navigate the hazardous waters of the business arena of the 0s and communicate successfully with all the diverse elements in that environment, mastering business etiquette has become an imperative. Lets examine the underlying differences between social and business etiquette and some of the social rules that need adjustment and well take a fresh look at some of the social rules that should have made the transition to the workplace, but seem to have slipped through the cracks.


BUSINESS VS. SOCIAL ETIQUETTE The most important difference between business and social etiquette is that social etiquette is based on chivalry, on the concept that the little lady has to be coddled and protected, whereas business etiquette has military origins. It is based on hierarchy and power. So how does that affect behavior? First of all, gender was not an issue in the office 0 or 40 years ago, and gender has no place in business etiquette today. But, and its a big but, women are no longer ancillary to the men. Men and women are now treated as peers. You hold the door open for a woman if you would hold it open for a man in the same situation. Doors are held open for superiors, for clients, for peers following close on your heels and for anyone who is loaded down with packages, regardless of your gender or theirs. But, if its a revolving door, you would precede all those people into the door to get it moving, then wait on the other side. Men do not jam up elevators by trying to let the woman out first, unless of course she happens to be your CEO or your client. Whoever is closest to the elevator doors, man or woman, exits first. A woman will not be perceived as a competent professional if she acts or is treated according to chivalry. A man who treats a female client or colleague in a chivalrous manner will be perceived as condescending and create hostility. In the current economic climate, we cannot afford to offend. Those peers with disabilities must also be treated with the same respect accorded any professional. In addition, there are a few additional rules that must be learned to accommodate their physical needs, like not raising your voice to be heard by a person who is blind or putting someones crutches out of the way and out of their reach. Employing a bit of common sense will provide you with the appropriate behavior. Otherwise, ask. People with disabilities prefer to be asked for guidance rather than deal with that embarrassed evasion from those who are discomfited by the disability. The new Golden Rule for everyone is to treat others as they themselves would like to be treated. Lets look at a few other areas where business and social etiquette differ.


INTRODUCTIONS First, introductions. Introductions are one of the most important aspects of our daily life, but few people know how to make them properly. In the social arena, men are introduced to women. In the business arena, the person of lesser importance, regardless of gender, is introduced to the person of greater importance, regardless of gender. But, always remember that the name of the person being introduced is mentioned last, the person to whom the introduction is made is mentioned first. The rule, then, is Mr. or Ms. Greater Authority, Id like to introduce Mr. or Ms. Lesser Authority. Ill repeat that, Mr. or Ms. Greater Authority, Mr. or Ms. Lesser Authority. But, who holds the highest position in any organization? The client. The client is more important than anyone in your organization, even if the client holds a lesser title than the executive in your firm.


HANDSHAKES & NAME TAGS The accepted physical greeting to accompany introductions is the handshake. Kissing entered the business arena with women, and it has caused more confusion than any other aspect of male-female etiquette. Men and women must be treated equally in the workplace; you cant shake hands with one and kiss the other. Women should learn to greet even their good friends with a handshake if they dont want to send confusing signals. Men have an advantage in that their fathers often took them aside as boys and said, Son, let me teach you how to shake hands like a man. Unfortunately, few of our mothers took the girls aside to teach us to shake hands like a woman. So, lets take a moment to learn to shake hands like a business person. Humans have webs, just like ducks. To shake hands properly, we must keep that thumb up and touch webs before wrapping the fingers around the other persons hand. Lets all stand up and try it with the person on either side. By the way, social etiquette decreed that the woman be the one to extend her hand first. You will still find the occasional matron or woman from another culture who is taken aback if the man extends his hand. In the business arena, it doesnt matter who extends the hand first, but the one who does takes control of the situation, takes matters in hand if you will. While you shook hands, did you notice the other persons name tag? While it may feel easier or look better in the mirror to place it on the left, the proper placement of the name tag is high on the right shoulder. There is a simple reason for this. When shaking hands, your eye follows the line of your arm to the other persons right side. By placing the tag on the right, its easy to read the name while shaking hands. If the tag is on the left, you are forced to scan across the body to read the tag, an awkward and potentially insulting gesture. Why dont you make sure your name tag is on the right and lets try shaking hands again. See how much easier it becomes to read the persons name?


TELEPHONES Businesses can no longer function without telephones. Yet few of us learned the proper way to place and answer calls. At home, we answered with hello. In business, in addition to the greeting, its necessary to identify ourself and the company or department. In other words, you would say Good afternoon, Etiquette International, Hilka Klinkenberg speaking. or Protocol Office. This is Hilka. How may I help you? One of the cardinal sins of answering the phone, and it happens millions of times a day, is to ask Whos calling? The implication is that calls are being screened, and rudely at that. Be sure that the person answering your phone uses the correct response, May I tell so-and-so whos calling? Thats may I tell... Few of us can get our work done without occasionally having calls screened. But, to do so without insulting someone, have the person answering announce that you are unavailable, then ask for the callers name and message. If the caller is someone you do want to speak with, the secretary can say, Oh, one moment. Here she is, without even telling a white lie. The easiest way to avoid having someone ask you Whos calling? and also one of the better ways to assure youll get through to your party, is to announce yourself at the beginning of your call. Hello, this is Hilka Klinkenberg from Etiquette International. May I please speak to Bob Wals. Its amazing how effective that little introduction can be. By stating your name, you send a subliminal message that you have a right to speak to the person you are trying to reach rather than arousing suspicion by being evasive about your identity. The author Fran Lebowitz said, As a teenager youre in the last stage of your life when you will be happy to hear that the phone is for you. Telephone calls are an intrusion into someones workday. At the beginning of the call, ask if the person has a few minutes to talk to you. Forget those old bromides about making small talk and building rapport before getting to the point of your call. Know why youre calling before you ever dial, and get to the point. Wasting someones time is rude. Surely all of you remember mom yelling at you to get off the phone when you were teenagers. Well, brevity is one lesson we should all remember from mom for polished telephone etiquette.


ELECTRONIC COMMUNICATION While the homes of the future might have all sorts of electronic gadgetry, speaker phones, cellular phones, e-mail and FAX machines were not common household gadgets when we grew up. But, they are a necessity and a frequent source of irritation in business today. Here are some ground rules for more effective use of these electronic annoyances or conveniences, depending on your point of view. Most people hate talking to someone using a speaker phone. Use it only to continue the conversation while doing something directly related to that call, and then only after youve asked for permission. If this is a frequent occurrence, you may want to invest in a headset. Then you wont have to worry when you use a speaker phone where other people are in a position to eavesdrop. Cellular phones are emergency tools ideal in regions where phones are not found on every street corner. Use them to notify someone youre running late or when youre working on a deal that could explode in your face without immediate and constant communication. Dont use them as a status symbol or as a cure for loneliness while pounding the pavement. Car phones are great if you spend more time in your car than in your office. But, dont make an issue of the fact. That means no comments about traffic to subtly let the other person know you have one, unless youre calling to explain your tardiness. Never call if youre about to enter a tunnel or underpass. E-mail is a quick, informal way to send a message as long as you retain the same boundaries of propriety you would use if dealing with the person face-to-face. If, for instance, you always address the CEO by surname in person, dont switch to the first name when sending e-mail. Also, avoid jokes and those little punctuation faces. They are unprofessional and most likely to be misconstrued. If your statement needs an explanation in parentheses like [joke] or [ha-ha], rephrase or eliminate it. And, dont send a message all in caps; its the electronic equivalent of shouting. Never tie up someones line or waste their paper by sending an unsolicited FAX unless it is urgent. And never, ever, send a resume by FAX unless it was requested. When you send a FAX, always include a cover letter stating the total number of pages, the date, who it is to, who it is from and your telephone and fax number in case there are problems with the transmission.


CORRESPONDENCE Another of moms lessons to remember is to write thank you notes, and by hand. You can never send too many of them, and it is a gesture that will be remembered. They need not be long and flowery; short and sincere is a very effective style. Writing business letters is a skill in which most professional people need some polishing. The casual meandering of a personal letter is not appreciated in business. You can waste a persons time with your letters as easily as with a phone call. Get rid of those pat phrases at the beginning of a letter like thank you for taking time out of your busy schedule to see me or it was a pleasure talking with you on the telephone yesterday, that have become trite with overuse. Let the person know you were really listening by starting your letter with a specific reference to something the person said or did. For instance, Your comments about the IBM-Apple merger during our meeting this morning were certainly thought-provoking. I appreciate your frankness. Another annoying phrase, If you have any questions, please feel free to call and Ill be happy to answer them, appears at the end of too many letters. A simple, please call if you have any questions or need more additional information, is cleaner and clearer. My pet peeve in business correspondence is a particularly American habit of addressing someone by first name in the salutation and signing the letter with your full name. The rule is, if you address someone by first name, you sign with your first name or youre talking down to that person. If youre worried he or she wont know who you are, then you either havent been specific enough in your letter or you dont know the person well enough to use first names. Anyway, your name should be typed in full under your signature in a business letter. Business stationery is for business use; personal stationery is for personal use. If, because of your position you do a lot of community service work, the ideal solution is to have the business stationery printed with your name and the company address, but without the company name or logo.


ETIQUETTE IN THE OFFICE As a confirmed night owl, I used to stumble into the kitchen as a child and fall into my chair at the breakfast table, only to be reprimanded by my parents and sent out to enter again because I didnt have the courtesy to greet them upon entering. This is one lesson executives should have learned from their mothers. The number one complaint about bosses by their secretaries is that they are ignored until the boss gives them their first assignment. It is rude not to greet people when you first enter an office, whether youre the mail person or the CEO. Make it a habit and you will help make the workplace a more pleasant environment. The way people behave when they are in someone elses office or when others visit their office could have benefitted from our mothers training because the behavior is no different that of a host or guest in the home. When you call on someone you are the guest in that persons office, and when they call on you, you are the host. Simple as that. But, what does this host-guest behavior involve. First, a guest is punctual and does not pay surprise visits. Guests also do not make themselves more comfortable in someone elses office than the host. And they dont take over someone elses space by spreading papers all over the persons desk. And, they dont place a handbag or briefcase on it. Guests also do not overstay their welcome. When your scheduled time is up, dont assume the hosts schedule is so flexible it can accommodate you for another hour. Reschedule if you need more time. Believe me, if the host is really interested in what youre selling and has the time to hear more, he or she will let you know. The hosts responsibility is to greet the guest and to make the visitor feel comfortable. If youre busy, have your secretary go out to reception to bring the visitor to your office. Then, get up and come around from the desk to shake hands with the person. Indicate where you would like the person to sit. The host leads the visitor through the visit. When the meeting is over, the host is responsible for bringing the meeting to a close, summarizing what was covered and what action is to be taken. Then the host escorts the visitor to the elevator or out of the office. Never leave visitors to find their own way. Not only is it rude, it jeopardizes security.


BUSINESS ENTERTAINING Many business meetings take place outside the office over a meal. But, again confusion exists over two matters; first, what meal to use for what purpose and second how to handle the tab gracefully. Each business meal has its own reason for being and it is never about food. Each business meal also has an acceptable time frame. Power breakfasts are ideal for urgent business, to review an event happening that day or to meet with a person who doesnt take lunch. Schedule 45 minutes to 1 hour. But, its advisable to have a good reason to get someone up early to meet with you. Allow two hours for a power lunch. Lunch is the ideal meal to entertain clients or to establish business contacts. Lunches are also the least compromising male/female dining situation. Just make sure you dont wait until dessert to bring up your agenda; the time to start discussing business is after the appetizer has been served. Tea is the new power meal, an ideal time to become better acquainted with someone with whom you want to establish a business relationship. It is also a civilized time to discuss matters outside the office without breaking up the middle of the day. As people become more concerned about alcohol consumption, it becomes an ideal alternative to meeting for cocktails. Business dinners should never be the first meal with a client unless that person is from out of town or has specifically requested it. Respect the clients personal time. Discussing business at dinner can also be tricky if you dont get down to it before the second drink arrives. Dinners are ideal to cement existing relationships or as a special treat for the client. The rule for paying the tab in business is clear whoever benefits from the business association pays, regardless of gender. So, whether I invite my client or my client invites me, I pay. If there is no clear beneficiary, the person who extends the invitation pays. There are several ways to handle the check so it never becomes an issue, all of which are covered in my book. Unfortunately, we dont have time to go into them all today. But, ideally, try to avoid having the check brought to the table. If youre a woman hosting a male client, put the burden of payment onto your company to avoid raising that old social standard that has the man paying the tab. The best time to clarify that you are hosting is when you extend the invitation by saying, Id like you to be my companys guest at lunch on... One time you dont even try to pick up the check is if your client has invited you to a private club. Instead, reciprocate at a later date.


CONCLUSION Whether youre an entrepreneur or independent consultant, whether youre looking for a job or whether youre fortunate enough still to be employed by a downsized corporate America, the 0s are competitive times. The new reality is that your every action in the business arena of the 0s has become more visible and telling without those layers of management to pass the buck on to or the cushion of a large support staff to make you look good. Each of you now needs to present yourself with confidence and authority to succeed. Outclassing the competition is the name of the game if you want to survive the current economic climate. There is a major psychological power in our behavioral choices. Because we transmit and receive on both a subliminal and on a conscious level, our body language and our behavior play a critical role in determining how others respond to us. Actions speak louder than words, and we can create specific responses with specific choices. By understanding business etiquette and utilizing this mode of communication, we can use it to great advantage in our business and our sales strategies. An article by Diana McLellan in The Washingtonian stated that polished social graces can get you where youre going faster than a speeding BMW. Executives are expected to assimilate these finer points of etiquette along with the subtleties of their business because good manners grease the wheels of society. By remembering your mothers admonitions to mind your Ps and Qs, by remembering the adjustments you have to make in your behavior for the new etiquette of the 0s, and by remembering the underlying difference between social and business etiquette, you will improve your P & L. Good manners are good business!


Introductions


Every action done in company ought to be with some sign of respect, to those that are present. -- George Washington


Every day we encounter people in a variety of business and social situations. The way we meet and greet them creates lasting impressions and paves the way for a productive encounter. Introductions project information. Besides the obvious elements of name, title, and affiliation, an introduction conveys a level of respect and reflects how the person making the introduction views the other persons status. Mastering the art of the introduction will help put you and the people you are introducing at ease. Learning the basics - and they are not very difficult - is the first step. The most important point about introductions is to make them. Failing to do so causes embarrassment and discomfort. If given a choice, most people would prefer you to make the introduction incorrectly, even if you forgot their name, rather than stand there unacknowledged and disregarded. A second important point in any introduction is the order of names. The name of the person being introduced is mentioned last, and the person to whom the introduction is made is mentioned first. The rules for who is introduced to whom depends on whether its a business or a social introduction. Business Introductions In business, introductions are based on power and hierarchy. Simply, persons of lesser authority are introduced to persons of greater authority. Gender plays no role in business etiquette; nor does it affect the order of introductions. For example, you would say, Mr./Ms. Greater Authority, I would like to introduce Mr./Ms. Lesser Authority. However, the person holding the highest rank may not be Mr./Ms. Greater Authority. A client, for instance, always takes precedence over anyone in your organization, as does an elected official. Here are examples of pecking order


1. Introduce a non-official person to an elected official. Note Whenever introducing anyone from the press, include that in your introduction to warn the person, especially a public official, that the conversation may be on record. Example Senator Watson, allow me to introduce Dan Jennings of the San Francisco Examiner.


. Introduce someone from your firm to a client or customer. Example Mr. Dawson, this is Ms. Saunders, our Chief Financial Officer. Mr. Dawson is our client from Atlanta.


. Introduce a junior executive to a senior executive. Example Mr. Senior Executive, Id like to introduce Mr. Junior Executive.


4. Introduce a junior military officer to a senior officer. Example General Schwarzkopf, may I introduce Lieutenant Jones? Social Introductions According to rules of international diplomatic protocol, people are presented to royalty, chiefs of state, ministers in charge of legations, ambassadors and dignitaries of the church regardless of age or gender. The womans or the mans name would be mentioned last and the distinguished person is mentioned first. For example, Cardinal OConnor, may I present Mrs. Doyle? But, these are the exceptions to the rule. Social etiquette is based on chivalry, so both formal and informal introductions are made according to age, then gender, and then social status. The man would be introduced to the woman in a social situation unless the man is obviously a great deal older, in which case one would defer to age over gender. For example, if both persons are of the same generation, you would say, Mrs. Jameson, Id like to introduce Mr. Horton. But, if the woman is considerably younger, you would say, Mr. Horton, this is my daughter Hilary. As you make the introduction, include a brief but meaningful piece of information about each of the people to explain their uniqueness or importance. Sally is the PR consultant who helped me get all that coverage in the national press. Bob is the photographer whose work you admired in my office, Sally. Never qualify a description by saying my best client or my dearest friend because the automatic implication is that the other person holds a lower position in your personal hierarchy. When in doubt, be less personal rather than more personal. The Nuances As you say each of the individuals names, look at him or her. In this way, you focus attention on them and make them feel important while appearing to be in control. Once a conversation has begun and everyone seems at ease, you may excuse yourself. When introducing relatives to other people, always clarify their relationship to you; it avoids any possible faux pas that could result from inadvertent comments. Never refer to your own spouse as Mr. or Mrs. in a social introduction. Simply saying Matt, my husband, or Kitty, my wife is sufficient. However, if the woman has kept her maiden name, she should include the husbands surname with some emphasis on it. This avoids the awkwardness caused when a husband is referred to by the wifes professional name. When a couple is living together but not married, introduce both by their first and last names, but do not comment on their living arrangements. It is the couples option, not yours, to divulge that information should it be necessary. When introducing peers to one another, mention both the first and last names. It doesnt matter who is introduced to whom. Including a tidbit of information that might start the conversational ball rolling is always a good idea. Even if everyone in a group is on a first name basis, introduce people by both first and last names. But, if you only know one persons first name, be consistent in your introductions and use their surnames, Ms. White, Mr. Clark. Introductions at Functions At social events, its not necessary to introduce a newcomer to everyone in the room. Introduce that person to the closest group by saying the newcomers name first and then giving the names of the others. Ask the members of the group to introduce themselves if you cant remember everyones name. Make sure from time to time, though, that the person is circulating. At any function, the host should meet all the guests to make them feel as if their presence matters. At many business functions, guests may not know the host. Its a good idea to appoint several representatives of the corporation to stand by the door to act as greeters when guests arrive. The greeters introduce themselves and escort the guests to the host, make the introductions and then escort the guests to the bar or introduce them to several other guests while the host remains free to greet new guests. For functions with more than fifty guests, a receiving line within the party area is preferable to insure that everyone meets the host. The receiving line remains in formation until all guests have arrived. To relieve the pressure on one host at a large social function, list several corporate officers as hosts on the invitation and have them relieve one another. All the hosts need not stand in line at once. A short receiving line moves more quickly and easily, and guests are not bogged down in a long, tedious line. Introducing Yourself If no-one introduces you, step in and introduce yourself. Someone may be too embarrassed to admit forgetting a name or may be distracted by other matters. Feeling slighted because you were not introduced only puts you at a disadvantage. Introduce yourself by extending your hand, smiling and saying something like, Im Matt Jones, Davids partner. Avoid making any comment such as Helen works for me that might be misconstrued as arrogance or superiority. Instead, say, Helen and I work in the same office. As a guest, its your duty to circulate and introduce yourself at any function, large or small, especially if the host or hostess is busy. The fact that you are both there is sufficient justification to introduce yourself to anyone at the gathering. By only sticking to those people you already know, youll never expand your horizons or make new acquaintances. Always use both names when introducing yourself to convey the message that you take yourself seriously as an adult and expect the same treatment from others. And, since you dont know how comfortable the other person feels with formality or lack of it, you give that person the chance to set the tone most comfortable to them. Be clear and concise in your introduction; the fastest way to alienate a new acquaintance is to ramble on about your life history or, worse, your problems or illnesses. If you expect people to respond favorably to your introduction, leave your problems on the doorstep and make sure your tone is engaging. Then, construct an introduction that is interesting and catchy, yet still professional. Think of it as a one or two sound bite commercial. A sound bite, the length of time available in television to engage viewers attention before they tune out, has decreased to 7 seconds currently because we are all so overexposed to visual and oral stimuli. Try to gauge information that will be of interest to the others. At business functions, it would be appropriate to mention where you work. However, just saying Im in public relations at IBM is not likely to stir a great deal of interest or conversation whereas I try to lure investment in IBM by working on the companys annual reports, might be more interesting. Just dont focus too much attention on yourself with grandiose pronouncements. Dont expect someone else to be forthcoming with their job information at functions that are not strictly business because many people feel that they are not defined by employment. At an organized event, such as an environmental fund raiser, you can mention your connection to the organization. Or, if you have a mutual interest, mention that as long as you phrase it to keep the focus is on the other person. For example, Gina tells me that you are a member of the Global Business Association. Im also involved in international trade so Id be interested in learning how the association has benefitted you. At any business meal, always introduce yourself to the people sitting next to you to open the way for conversation. Not introducing yourself can cost you a valuable business lead because few people want to deal with someone who comes across as aloof or unsavvy. Responding to Introductions The way you respond to someone elses introduction is just as important as making the introduction. In response to informal introductions, simply say hello. Add a phrase like, Ive heard so much about you, Barry, only if it is true and if it is complimentary. Beware of phrases like, Pleased to meet you because that may not be true after only a few minutes of conversation. How do you do? followed by the persons name is the customary response to a formal introduction. Refrain from the use of first names until the person to whom youve been introduced has indicated that the familiarity is preferred. Rising to the Occasion Always stand for introductions. Everyone should rise to greet newcomers at both business and social functions. The old rule that a woman remains seated when new people enter a room and are introduced is obsolete. At a very large function, only those nearest the newcomer would rise and say hello. If you are wedged into a tight position in a restaurant, there may not always be sufficient room to stand properly, but at least make the attempt so that by remaining seated you will not be perceived as aloof. In an office, always rise and come around from behind the desk to greet visitors. Remembering Names If you forget someones name when making an introduction, try putting the other people at ease rather than concentrating on your own embarrassment. Remain calm; if you fall apart, the person whose name you forgot may feel obliged to put you at ease, compounding your faux pas. Be straightforward yet tactful in admitting your memory lapse. By saying, Ive forgotten your name, you imply the person wasnt worth remembering. Ive just drawn a blank, or my memory seems to be malfunctioning connotes a more temporary condition that doesnt have the same insulting implications. If you cant remember someones name, but you remember an interesting point about them, cite it. You might say, I clearly remember our conversation about Thai food, but your name seems to have temporarily slipped my mind. Please help me out. Then, whatever happens, get off the subject of the memory lapse and onto something more interesting to everyone. Profuse apologies only make everyone uncomfortable. The sooner you forget about it, the sooner everyone else will...and the happier everyone will be. When youre introduced to someone, say the persons name, then repeat it several times during the conversation. Not only do you project a genuine interest in someone by repeating their name, but the repetition is more likely to imprint the name on your memory. When someone seems to have forgotten your name, just jump in, hand outstretched, a smile on your face, and offer your name. Introducing a Guest Speaker Prior to the event, have the speaker supply background information and ask how he or she prefers to be introduced. Keep the introduction short but enthusiastic, giving the speakers name, credibility on the subject and the title of the presentation. Then ask the audience to join you in welcoming the speaker and begin the applause. Dont alienate the audience by informing them that theyll learn something. And, dont undermine the speaker by talking so much about the topic yourself that you give part of the presentation. Now that you have a better understanding of meeting and greeting people, heed Lord Beaverbrooks admonition, Be fearless and each day you must meet someone new.


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Why some people are fucking silly

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Helicopter Crash in Afghanistan Kills 6


15 minutes ago


The HH-60G Pave Hawk helicopter was on a medical evacuation mission when it crashed at about 110 a.m. EST, about 18 miles north of Ghazni, Afghanistan, U.S. Central Command said in a statement.


WASHINGTON - A U.S. Air Force helicopter crashed in Afghanistan (news - web sites) Sunday, killing all six people on board, the U.S. military said.


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AP Photo


The HH-60G Pave Hawk helicopter was on a medical evacuation mission when it crashed at about 110 a.m. EST, about 18 miles north of Ghazni, Afghanistan, U.S. Central Command said in a statement.


The helicopter was not shot down, the statement said.


The precise cause of the crash is under investigation.


The last helicopter crash in Afghanistan was Jan. 0, when an Army Black Hawk helicopter the Armys version of the Pave Hawk on a training mission crashed near the Bagram air base, killing four.


The Central Command statement did not say whether the medical emergency was in connection with Operation Valiant Strike, a mission involving members of the Armys 8nd Airborne Division in southeastern Afghanistan.


That mission, which began earlier this month, is meant to root out remnants of the al-Qaida and Taliban believed to be operating in the area.


The last helicopter crash in Afghanistan was Jan. 0, when an Army Black Hawk helicopter the Armys version of the Pave Hawk on a training mission crashed near the Bagram air base, killing four.


Helicopter Crash in Afghanistan Kills 6


15 minutes ago


The HH-60G Pave Hawk helicopter was on a medical evacuation mission when it crashed at about 110 a.m. EST, about 18 miles north of Ghazni, Afghanistan, U.S. Central Command said in a statement.


WASHINGTON - A U.S. Air Force helicopter crashed in Afghanistan (news - web sites) Sunday, killing all six people on board, the U.S. military said.


AP Photo


The HH-60G Pave Hawk helicopter was on a medical evacuation mission when it crashed at about 110 a.m. EST, about 18 miles north of Ghazni, Afghanistan, U.S. Central Command said in a statement.


The helicopter was not shot down, the statement said.


The precise cause of the crash is under investigation.


The last helicopter crash in Afghanistan was Jan. 0, when an Army Black Hawk helicopter the Armys version of the Pave Hawk on a training mission crashed near the Bagram air base, killing four.


The Central Command statement did not say whether the medical emergency was in connection with Operation Valiant Strike, a mission involving members of the Armys 8nd Airborne Division in southeastern Afghanistan.


That mission, which began earlier this month, is meant to root out remnants of the al-Qaida and Taliban believed to be operating in the area.


The last helicopter crash in Afghanistan was Jan. 0, when an Army Black Hawk helicopter the Armys version of the Pave Hawk on a training mission crashed near the Bagram air base, killing four.


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Anthropology

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Anthropology is defined as, 'the study of cultural diversity', or simply, 'the study of humankind'. Though anthropology can be easily defined, it has been thought quite difficult to describe. However, the words of American anthropologist Marvin Harris paint a clearer picture and give an interesting insight into the world of anthropology, he writes, 'Are you as interested as I am in knowing how, when, and where human life arose, what the first human societies and languages were like, why cultures have evolved along diverse but often remarkably convergent pathways, why distinctions of rank came into being, and how small bands and villages gave way to chiefdoms and chiefdoms to mighty states and empires'. With these ideas in mind, you see that the general focus of anthropology is to strive for a greater understanding of who we are as an existence, where we came from and where we are likely to end up. Using the concept of culture, a system of shared beliefs, values and traditional ways of viewing the world, anthropologists investigate and gather information on the nature of human existence. Cultural anthropology is an extensive subject and not only looks at varied ethnic cultures but also social and economic cultures. Cultural anthropology strives to understand and describe each of these cultures by applying anthropological aspects known as the comparative method and evolutionary perspective.


A fundamental design of anthropology revolves around the basic idea that any aspect of human nature can be better understood when looked at comparatively with humanity as a whole. Cultural anthropologists aim to understand the ideas and reasoning behind cultural differentiation by applying what is called the ethnographic method. Ethnography is the detailed recording of the way of life of a particular culture, through fieldwork and research. Through ethnography anthropologists learn to avoid ethnocentrism, the view that the values and ways of one's own cultural background are superior, judging all others with accordance to these views. Furthermore, these processes help us to see our own cultures in a new and enlightened way, as Clyde Kluckhohn writes, it 'holds up a great mirror to man and lets him look at himself in his infinite variety'. Another of anthropology's designs is known as the evolutionary perspective, which applies an evolutionary approach to the study of humanity by recognising the long evolutionary history of the human existence that must be studied if you are to know what it is to be human. Using this approach, though studies of previous human existence, we can more effectively deal with problems that may arise. These are the ways in which anthropologists view humankind while trying to obtain a greater understanding of who we are as human beings. These ideas are part of what is referred to as the anthropological imagination and the preconception that 'things are not what they seem'.


These aspects of anthropology can be applied to issues facing us today, moving us towards a complete and clearer understanding of something. Take for example, the issue of globalisation. Globalisation is most commonly thought of as the process whereby trade and economic systems have pushed and extended beyond National boundaries with repercussions in social, cultural and technological integration as a result. Today globalisation is generally referred to in negative terms as if in some way it is invading our lives in a harmful and forceful way. To the casual observer, who is fed much of the information on which these ideas are based upon by the media, this would seem a perfectly reasonable view. However, there are other aspects that would suggest that not every aspect of globalisation need be looked upon as a threat to cultural, social and financial security of the people of a nation that are affected.


The international coffee trade, as it has emerged as the most valuable traded commodity, after only oil, can be used as an example of the anthropological view that can be taken on globalisation. The expansion of coffee has been a rapid process since it's discovery as a wild plant in Ethiopia. The use of coffee spread o the Islamic city of Mecca in the sixteenth century. Coffee houses began to flourish throughout the Islamic world, in Mecca itself and such other cities as Cairo and Istanbul. Before long, foreigners became interested in coffee and soon it was an unknown Dutch merchant that is said to have bought coffee beans to Amsterdam in 1616, which were successfully cultivated in a Dutch botanical garden. The Dutch began to grow coffee in their colonies of Ceylon, now Sri Lanka and the archipelago that now make up Indonesia. In 174 the mayor of Amsterdam, Niklaas Witsen, foolishly decided to give king Louis the fourteenth of France a coffee plant as a souvenir, which was, when realising its great value, shipped to the Caribbean island of Martinique. From this small French outpost coffee spread to the Spanish possessions of Cuba and Puerto Rico. It then became that a Brazilian army officer managed to find himself in the possession of a coffee plant by means of, as the story goes, charming the wife of French Guiana. This incident led to the gigantic Brazilian coffee industry. However, the biggest boost to coffee drinking came after the Industrial revolution in Europe, when more and more ordinary people were able to afford what had once been a luxury drink for the very rich.


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Existentialism in The Book of Daniel

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INTRODUCTION


The Book of Daniel is a spectacular post-modern novel that goes beyond and above most books I have read. Its dense philosophic message aligned with its rich experimental and original narrative, embodies Doctorow's exceptional magnitude as a writer. In his rewriting of historical events with an insightful subjective approach, he touches upon central issues in the state of modern American culture and the postmodern age.


The Book of Daniel is a work of metafiction that interweaves the narrators imagination with factual events within the context established by the real political and social conditions in post-war America in the 150s . The background for this work of fiction is the famous and controversial case of Ethel and Julius Rosenberg who in an age of McCarthyism were tried, convicted and executed for conspiracy to commit espionage against America. With this as the fixated point of reference, The Book of Daniel becomes a complex mixture of both subjectivity and objectivity, using the historical accounts of the Rosenberg case as its framework and fictitious imagination as its substance, its life.


The scope of this thesis is to come to terms with the novel's projection of existentialism. I will do this by analysizing significant features that are relevant in a discussion of existentialism and hereby try to settle on Doctorow's philosophy in life. Additionally, I will see how this principle suits with the American post-modern age and literary canon.


ANALYSIS


The Book of Daniel is a typical post-modern piece of work being experimental and revolutionary in its disobedience of form, coherence, and style. The overt outline of the novel seems very conventional though, consisting of 4 chapters with each chapter's subdivision into minor thematic chapters, but within this adequate frame, the novel is split and complex. There is no chronological structure in the novel, and the reader is often in a state of temporary confusion because of the frequent violation of conventional writing patterns; changes of perspective from first to third person, complex flashbacks, choppy dialogues, spontaneous outbursts, lack of cohesion, starting new paragraphs with small letters, and lines consisting of mere capital letters. Two decades span the story from the beginning of the 10s, describing the narrator's past by following him from his childhood with his parents, in the orphan institution with his sister, and with his foster parents, to the end of the 160s, living his own family life with his wife and a son. Within the novel itself, there are varied genres family stories, autobiographies, essays, letters, poetic descriptions, conflicting historical analyses, biblical quotations and the like.


Daniel Isaacson is the protagonist of The Book of Daniel. He is the grown son of the couple executed, the living hero who must struggle and deal with the events that have occurred. Daniel is obviously intelligent; a graduate student at the University of Columbia, but his character is certainly in question as he is presented as being somewhat perverse and even cruel in the way he treats his wife. It is obvious that something is crucially wrong with Daniel's perception and consumption of life, and with lines such as "I live in constant and degrading relationship to the society that has destroyed my mother and father." (p. 7), we learn that Daniel suffers from alienation and disaffiliation from the society that has acted so fatally upon his family and hereby shaped the history of his life, too. Studying history at Columbia University and not being able to come up with a thesis for his Ph. D. dissertation, Daniel decides to investigate his parent's trial and hereby confesses his intimate relationships through life, making his thesis a book of memories of his own past.


As Daniel writes his book, he deals with the subjectivity of his emotional attachment to his parents, his emotions regarding the events of the past and present, and the objectivity of the facts and accusations. He is in constant search for truth and reality of what happened to his parents, and tension is created through the subjectivity of Daniels inner feelings and emotions, and the objectivity of the objective facts as they are presented As a writer, Daniel must be an onlooker to this piece of history, but as the son Daniel is a participant, and how to separate the two is a dilemma to him, because Daniel has two sets of lives, two separate but interconnecting experiences, two sets of parents and two sets of memories. He is caught between the two worlds, but feels at home in neither of them, and part of Daniel's difficulty in writing his own story is the reconciling of his split ego. Daniel's thesis becomes his therapy in that he faces the complexities and multiplicities in his momentary state of life in order to find a way to get on with life. On an overt level, Daniel is in constant search for the truth about his parents' fate, but on a subliminal level, Daniel is in search for truth about life! He is not a hero in the normal sense of the word because he does not save anyone, but he does exhibit great courage by confessing his own misdeeds, his own guilt, and his own cruelties.


Biblical Allusions


Worth noticing are the abundant instances of biblical allusions appearing in the novel from beginning to end. The title of the book itself is a segment from the Jewish Bible and just as the biblical Daniel tries to read signs and dreams for King Nebuchadnezzar, our novel's Daniel tries to analyze and interpret life. There are biblical codes within the book itself, too; the intertextuality of the book, beginning and ending with a quote from the bible, adequately frames the work, and the significant parallel between Daniel and Messiah are quite puzzling when the grandmother recognizes Daniel as having "…the strength and innocence that will reclaim us all from defeat. That will exonerate our having lived and justify our living."(p. 70); as well as the perplexed resemblance between Jesus and Daniel when Daniel goes on board the flight to Los Angeles to visit Linda Mindish and recapitulate his parents' past (p.61). Perhaps the most evident representation of biblical codes are the Isaacsons whom Daniel himself parallels with Jesus (p. 184). As Prunier mentions "The Isaacsons become reminiscent of Christian martyrs." , even Rochelle herself makes statements, such as "'We shall bear the brunt.'"(p.17), and Daniel himself compares his mother's devotion to communism as a devotion and commitment to Christianity (p. 4). It is in all probability, as Paul Levine has remarked, not so important "…whether the accused are guilty or innocent…than that they have been selected as scapegoats in a ritual drama beyond their comprehension." The Isaacsons are scapegoats for communism just as Jesus was a scapegoat for Christianity. Like Jesus sacrificed himself for God, they sacrifice themselves for Communism, and identical to Jesus' death and his taking all humanity's burden upon himself, the Isaacsons sacrifice themselves and take humanity's burden upon them, thinking that they will assign a new contract between socialism and human kind that in the end will pass on a better world for their children. What is interesting to notice here, though, is that seen from a socialistic point of view, the deed of the Isaacsons to prophesise Communism and fight Capitalist American society is a deed in alignment to Jesus' prophesying Christianity, the great inventor and philanthropist of social justice and international peace. On the contrary, however, seen from a Capitalistic American point of view, the Isaacsons' deeds are sins. From this perspective, they are traitors to the flag of their own country and are being hunted down for their betrayal. From an objective American point of view, Paul and Rochelle Isaacson are Adam and Eve in the Garden of Eden who are expelled out of paradise because they have sinned against the almighty God, the American society. This resemblance of Rochelle and Paul Isaacson is also noteworthy when Daniel's Aunt Frieda speaks of her brother Paul, blaming Rochelle for our destiny "'He could not help himself. I blame her. She is the one. She was his ruination. He was putty in her hands from the very beginning…I will never forgive her for what she has done to my Pauly. For what she has done to all of us. To all our lives. She is the one. No one else.'" (p. 14) Aunt Frieda is speaking of the American nation when she blames Rochelle for tempting her husband to become a Communist. In Aunt Frieda's eyes, Rochelle is Eve who has tempted Adam to eat from the forbidden fruit, and she is the one who should be blamed for humanity's destiny. It is quite puzzling, that even Rochelle thinks of herself as a biblical Eve bearing a heavier burden than her husband "Dear God, does he really look for justice? Dear God, grant him foresight. Make my terrible burden lighter."(p. 10).


The biblical codes within the novel illustrate the awareness of a higher metaphysical space, a transcendental place above human convention.


Everything is Elusive


Indeterminacy and uncertainty characterise The Book of Daniel from the beginning to the end. Daniel is the unreliable narrator who in his quest for truth is also questioning the reader's faith and trust in him as a writer, even declaring towards the conclusion of his narrative that "Probably none of this is true" (p. 56). Of the violent end to the Peekskill rally - which he describes in great detail - Daniel writes "How do I know this? If I was crouched behind the seat, how do I remember this?" (p. 51). Daniel is also unsure whether Susan calls him a "good boy" or bids him "goodbye" (p. ); he mistakes a sign made by the waitress in the Howard Johnson's, where his sister tried to take her own life as a peace sign, only to realize she meant "a table for two" (p. 8); and he is unsure when he and his biological parents moved to New York from Washington and plays with the dates frivolously "We moved there in 145 when I was four years old. Or maybe in 144 when I was five years old." (p. 5). By mentioning this kind of uncertainty Daniel stresses the fact that he himself is an untrustworthy narrator and that obvious facts mistakenly can be distorted. Measures of uncertainty of memory and history can also be seen in Daniel's description of the verdict in his parents' conviction "The Isaacsons are convicted of conspiracy to give to the Soviet Union the secret of the atom bomb. No - the secret of the hydrogen bomb. Or is it the cobalt bomb? Or the neutron bomb. Or napalm. Something like that." (p. 05). Nothing is ever quite what it seems. Houses, hospitals and so on appear to be single, whole and complete, but in reality they are double. The sanatorium in which Susan is admitted "is built to look like a series of connected garden apartments…Behind it is a professional building for doctors and dentists, also built to look like a series of garden apartments" (pp. 05-06). There is always a double state of things, just as Daniel's life is double, everything is double. In the end, Daniel cannot even decide for himself whether his parents were guilty or innocent and the book's apparent three endings are also signs of the uncertainty that Daniel proves to illustrate. In fact, one of Daniel's most prominent discoveries from writing the book is his notion of everything being vague "Of one thing we are sure. Everything is elusive. God is elusive. Revolutionary morality is elusive. Justice is elusive. Human character. Quarters for the cigarette machine."(p. 4). To Daniel there is no factual truth; no objective version of any story because we all see things differently form our inner perspective. It is the typical post-modern theory of knowing that the only certainty we can have is to accept the fact that everything is uncertain. This philosophy correlates adequately with the philosophy of Socrates , also mentioned by Daniel in the novel "Socrates was tried. He was found guilty. He was forced to drink hemlock. By this act his persecutors raised him to eternal life and consigned themselves to the real death and total obscurity of persecutors everywhere." (p. 184). To Daniel the difference between the image of Jesus and the image of Socrates is, however, that "…no one has ever been put to death in Socrates' name. And that is because Socrates' ideas were never made law." (p. 184). Whenever you make an ideology law, it will die out because it must not be framed and categorized. There is no general truth. Only individual truths exist. Everything is elusive, everything is futile.


A World of Illusions


In Daniel's search for truth, he investigates the society and culture in which he lives discussing the illusions that surround him. The average citizen finds safety and security in the illusions the churches as illusions of sanctity and sanctuary; banks as the illusion of stability; courtrooms as the illusion of justice. Clearly, in Daniels conclusion, what they all are, are illusions "I am very sensitive to inappropriateness. For instance, to weddings in catering halls. There are no decent settings for joy or suffering. All our environments are wrong. They embarrass our emotions. They make our emotions into the plastic tiger lilies in the window boxes of Howard Johnson's restaurants." (p. 5-6). To Daniel "Society is a put-on…" and everyone puts on "the put-on." (p. 140), materialism and consumerism are all illusions of a better world "In less than a minute a TV commercial can carry you through a lifetime. It tells you the story from the date to the wedding. It shows you the baby, the home, the car, the graduation. It makes you laugh and makes your eyes water with nostalgia" (p. 1). There are plentiful examples of deprivation and poor taste in a consumer's world, also exemplified in the description of Disneyland "We are able to walk on air, but only as long as our illusion supports us." (p. 87), "The ideal Disney patron may be said to be one who responds to a process of symbolic manipulation that offers him his culmination and quintessential sentiment at the moment of a purchase." (p. 8), "What Disneyland proposes is a technique of abbreviated shortland culture for the masses, a mindless thrill, like an electric shock, that insists at the same time on the recipient's rich psychic relation to his country's history and language and literature." (p. 8). Disneyland is a symbol of American mass-society It manipulates our belief system, giving us the false impression that a material good can make us happy. Daniel disgusts Disneyland, and he disgusts society because it is a false and inauthentic place that objectifies everyone, making us all look alike. Indeed, the anthropomorphism that characterises Disney's films comes full circle when it is applied to people Daniel's notion of Linda Mindish's fianc Dale with his "brown shining eyes, Disney-animal eyelashes, square clothes, skinhead haircut." (p. 7), represents Daniel's disgust of society's prevailing "Disneyfication" of us all. Central to the novel is the critique of the symbol of America, i.e. America's privileged position and manifest destiny as opposed to the failings and shortcomings of individuals. Alienation and disaffiliation saturates Daniel the whole time and the continuing exclamations of unease of air (pp. 116, 15) or the fact that Daniel feels "like a foreigner going through customs." (p. 0) when he is accepted into Disneyland, gives proof of the estrangement Daniel feels. The American notion as to America being a free world with liberty and justice for all is a plain illusion. In Daniel's mind no one is ever free because everyone is manipulated and controlled by the pulling strings of society. As a young adult, Daniel lives knowing that the FBI checks on him at least once or twice a year they keep a current dossier on him, he says. He will never be allowed to join the military; it embitters him because with this classification he cannot even resist the government; nothing he can do will ever be deemed provocative or disruptive. The government that destroyed his parents will keep him in check for his whole life, and he feels there is nothing he could attempt to do that the FBI has not already planned for, and by this Daniel underlines the massive control which the government and the society has on its citizens EVERY MAN IS THE ENEMY OF HIS OWN COUNTRY. Every country is the enemy of its own citizen…All societies are armed societies. All citizens are soldiers. All Governments stand ready to commit their citizens to death in the interest of their government." (p. 7). The American society is like a prison, he says; all restraints of freedom being implemented. Society is "A giant eye machine, like the mysterious black apparatus at the Hayden Planetarium with the two diving helmet heads and the black rivets and its insect legs, is turning its planetary beam slowly in our direction" (p. 107). To Daniel, society keeps an eye on everyone, watching every single move we make, indirectly controlling our choices in life, indirectly influencing our opinions. The "giant eye machine" is almost a sort of "Deus ex machina" , deciding and controlling the fate of other people. Society has taken God's role, we worship the symbol of our God, adoring mass-consumerism and mass-materialism as opposed to the inner values of life.


Daniel's distaste for illusion can also be spotted in his various depictions of the American Dream. The letter that Daniel's grandmother writes to the Bintel Brief documents the immigrant's belief in the Puritan heritage the hope that a new start could be made in America (pp. 64-5). The New World initially appears to be the paradise on earth. However, we learn that this is not what happens. The American Dream seems to fail "we are my mother and my father, and life, terrible life, has nailed us to the ground." (p. 65). At the end of her life, she is no better than her parents were. The hope for a better world is futile. "Only remorsely does history catch up. And all your secret dreams are rooted open to the light. It is History, that pig, biting into the heart's secrets." (p. 101). Daniel's parents do also seem to live in an illusion of reworking the American Dream. Daniel admires his parents for their strength and will in life, but he also sees their imperfection in living a life full of expectations and illusions of the world. Daniel parents' were pacifists and their fanaticism made them believe that "their minds were free", that "they had ideas", and that "they…contributed money to a dream future." (p. ). It is almost as if they see themselves as the true heirs of the great American revolutionaries craving liberty, individualism, and justice . In their minds they do not seek to overthrow the American society, but want it to live up to its high ideals on which it was built "COMMUNISM IS THE TWENTIETH CENTURY AMERICANISM" (p.14). It is as if the Isaacsons' communism is a reworking of the American Dream in their minds they have become victims of the capitalized America, which has moved away from its original values and now stands in ruin of industry and materialism, time and again getting disappointed "My country! Why aren't you what you claim to be?" (p. 40). Daniel finds repulsion in his parents' principled view on society. "Everything was done for a reason, and was usually not the way the rest of the world did it. All the more reason. All part of the plan. The idea I had was of life as training."(p. 1). To Daniel there is no justifiable truth in life "Everything is elusive." (p. 4), but the Isaacsons' worldview is justified by one principle "There was nothing my father could not explain (p. ). "I listened because that was the price I paid for his attention. 'And it's still going on, Danny.'" (p. 5). Daniel has been subjected to his parents' and in particular his father's dominating, Marxian theories and explanations of life, and therefore he suffers from being brought up as a "…psychic alien", trained and shown "…how everything that happened was inevitable according to the Marxian analysis." (p. 4-5). He is marked by his parents' framing and justification of the world by one ideology which is still haunting him to this day. It is an ideology that has left him orphaned and in constant fury of what to believe in. It is much of the same impasse that Susan, Daniel's sister, suffers from except that she, too, has lived in the illusion of a better world with freedom for everyone, becoming a revolutionary fighting the government that murdered her parents. As the story opens, we learn that Susan has retreated from reality and endures a neurosis which leads to her suicide. Opposed to Daniel, however, Susan grows neurotic. When she makes exclamations such as "THEY'RE STILL FUCKING US", she thinks of everyone, opposed to Daniel, who thinks of their parents. The difference between Daniel and Susan is, however, that Daniel has been living in a dream most of his childhood and youth "And when he came to his senses, and the real life of his childhood, that had become a dream, became real again, he tried to make contact with Susan. But Susan was now a commanding presence too bright, too loud, too hysterically self-occupied." (p. 64). The dream has partly spared him from going insane by the illusion of changing the world, but Susan has lived with the illusion of a better world, and this makes her insane. It is Susan's inability to come to terms with the elusive nature of the post-modern world that leads to her death; she is not able to analyze or interpret the world like Daniel is, and so she dies, we learn at the end of the novel, because "of failure of analysis" (p. 01). Like her parents, Susan has lived a life trying to save the world; addicted to the illusion of a the American Dream where everyone can be free. Daniel, on the other hand, has in his analysis of the world accepted that he can never be free, and paradoxically this is the only time in the novel where he is able to be free. It is his rejection of the illusion of freedom, which makes him free! Daniel confronts his fate alone. Opposed to Susan, his discontent with society is expressed through transcendence and acceptance When Daniel goes to see Mindish, the supposed traitor in his parents' trial, he does not want to take revenge, he wants to forgive him, and the meeting evolves into a kiss "Doctors still have a lot to learn about why we reject our hearts." (p. ). Instead of throwing a fight, Daniel exonerates, and with the death of his parents and sister, Daniel is finally "…going to be able to cry." (p. 0), and forget his past. He now has his answer. He also now has his freedom. At the cemetery, with Susan's funeral interwoven into the funeral of their parents, Daniel is able to respect his Jewishness as well, and as the novel ends, Daniel is seemingly emancipated from his book, from his old life, and can begin to live again. He has come full circle, accepting the fact that he will never be free. While the truth of his parents' verdict has eluded him in his past, he has finally succeeded in writing himself free in the present; free from society's imprisoning structures and alienation.


The Underworld


A prominent and outstanding part of The Book of Daniel holds references and depictions of the underworld; the Dionysian forces representing subjectivity, freedom, and truth opposed to the Apollonian world , represented by society. Because of Daniel's disaffiliation to society, he seems to be obsessed with this Dionysian authentic place where one is liberated from society's constraints and objectivity. In this context I would like to introduce the Freudian psychology as I see a match between the values of Freud's theory and that of Daniel's. Freud saw the human psyche divided into states of consciousness the superego; an upper mental consciousness consisting of Apollonian values order, moral, laws, idealism and will power; the id, a larger unconsciousness of Dionysian values, consisting of primitive forces; i.e. dreams, fantasies and uncontrolled feelings; and finally the ego, the great intermediary entity, whose assignment is to link the two states of extremes into a justified whole . Being promiscuous and in touch with the primal consciousness, one is able be in contact with the authentic world.


Daniel's references to the underworld are represented in different illustrations of states of ecstasy deriving from mania, alcoholism, sex, passion, or religion. Daniel feels locked in materialism and is looking for something above this world, searching for something genuine. Through his adult life, Daniel is in search for this an assessment, but he also seems frustrated as to what it is "I wish I knew the secret workings in the soul of education. It has nothing to do with time as we measure it. Small secret chemical switches are thrown in the dark. Tiny courses are hung through the electric passages of the tissues. Silken sequences of atoms which have property other than self-knowledge." (p. 16). Daniel is aware of a deep, authentic place that cannot be measured by any civilized means, a moment of self-awareness and cosmic consciousness. Part of him is afraid of it, but a larger part of him is fascinated by this place, and he entertains a deep affiliation and admiration for it. He depicts it as a primal need


It is a feeling with no bottom, no root, of no locus. It pulses out of him like a radio wave, out of all parts of him at once, at it needs. It disseminates, it is diffuse; and one moment he thinks it is something his heart wants the fullness of, and another that his arms want to hold, and for another moment it is something his cock wants to get into. But if he could accommodate any part of his body the feeling wouldn't leave, it would still be there in all parts of him at once, each cell of his body radiating its passionate need. (p. 18)


Different minor, but important characters in the novel have the gift of being able to get in touch with their inner stream of consciousness. The characters in question are Daniel's grandmother, Williams and the Inertia Kid "My Grandma was the neighborhood crazywoman. When she went into one of these things, she would put a shawl over her head and run away." (p. 67). Daniel's grandmother had spells, but Daniel admires her because she was able to escape reality and get in contact with a deeper reality "It is simple Grandma goes mad when she can no longer consider the torment of her life." (p. 6); another character, whom Daniel is fascinated by, is the strong and gigantic Williams, living in and ruling the ashy, dusty, cellar of the Isaacsons' house. Williams drinks whiskey and likes to get drunk because it allows him to escape and visualize "As he looked at the bottle with his hands over his ears, Williams passed unto his vision and sat down on the cot, and took a drink from the bottle." (p. 1) When Daniel tells Williams that his grandmother is dead, Williams' only reply is "'This one trip she ain't comin' back,'…'She really run away this time.'"(p. 1). There seems to be a secret covenant between the grandmother and Williams; they understand each other on a deeper level, rejecting society's moralities and laws. Both belonging to the lower scale of society, and both yearning for ecstasy and escape, Williams and the grandmother are able to get in touch with their Dionysian forces the grandmother in her states of psychosis and dedication to God, and Williams in his hard-working condition and his devotion to alcohol.


Probably the most noteworthy character in contact with his unconsciousness is the retarded Inertia Kid, whom Daniel meets at the orphanage "One kid never got off his bed of his own free will. If he was stood up near his bed he stood there until he was moved. They called him the Inertia Kid. Someone always had to arrange the Inertia Kid in the position he was supposed to be in that moment." (p. 16). Daniel is so fascinated by this human being, that he ends up imitating him "I'm trying to account for the reasoning, if there was reasoning, that led me to do imitation of the Inertia Kid. Maybe the ultimate extension of intellect is clowning [ ]." (p. 170). Daniel imitates the Inertia Kid at the orphanage because he gets popular with the other children, but also because he likes escaping into another state of mind, just like his grandmother and Williams. To Daniel, the Inertia Kid has inner connections, greater than most people "I knew he [Inertia Kid] was handsome and wise. I was afraid to look at him. I adored him…Could Roy hit a ball, jump as high?" (p. 170). Daniel compares the Inertia Kid with the most athletic boy at the shelter; Roy, who "did everything better than most big guys could." (p. 170) In Daniel's mind, the Inertia Kid has a greater understanding of life than Roy has because the Inertia Kid has a deep contact with himself and his underworld, not obliging to society's demand.


Apart from the Dionysian forces portrayed in characters, we also see it in various other depictions. E.g. in the description of Susan being a starfish "Today Susan is a starfish. Today she practices the silence of the starfish. There are few silences deeper than the silence of the starfish. There are not many degrees of life lower before there is no life." (p. 07) Because of her mania, Susan is a bottom animal living deep down in the ocean, in the underworld where things are slurred, mysterious and hidden. The ocean is the symbol of the subconscious, and being a starfish, Susan is in deep contact with her instincts and the underworld. A starfish has no brain, it lives by its primal instincts, free from intellectualisation, moralisation and law, the upper spheres of the Freudian psychology. Daniel admires Susan's starfish qualities and he encounters that these feminine values, the underworld, have always been a part of him


I cannot perceive the world except with your voice framing the edges of my vision. It is on the horizon and under my feet. The world has always been washed in Susan's voice. It breaks where her voice breaks, under declaration, or late toward sleep, or at moments of love-only to more fully characterize itself. It is the feminine voice that passes solidly through ontological mirrors. It lies at the heart of the matter, the nub of the thing, the core of the problem, in the center, on the bull's eye, smack in the middle. We understand St. Joan [ ] you want to fuck her but if you do you miss the point. (p. 0).


Other significant references to the underworld are the accounts of joys and ecstatic moments deriving from sex. Daniel is fascinated by sex because it is a primal instinct, a state of ecstasy where a cosmic consciousness prevails, free of any major controlling entity "A secret place…you catch them fucking…Flopping about, completely out of control, these people who control you. Grunting and moaning and gasping…" (pp. 10-10) Sex is a climb downwards, a method of contact to authenticity with erection being the top of ecstasy "When we come why do we not come forever?" (p. 46). When Daniel has sex with his wife, he seems obsessed with getting her to inhale the ecstasy of being in contact with her unconsciousness, hoping that she will be changed after her come.


Her heart pounded against me, her breasts were wet on my chest, her breath [ ] chased by ears, and then she pursed her lips and the effort was as if she were half whistling in pain or amazement. All this was having its effect and I was losing my cool. She was shivering her way through one come after another. Each one was stronger than the last. She was biting my mouth. She was going for the big bang…She told me later it had never before been so good. She couldn't move for an hour. But learning over her sleepy smiling eyes I could not find there the education recorded, no impression of the cruel thing, the cruel thing, and that it is always the cruel thing that mixes the tears of our eyes, the breath of our lungs, the screams of our comes….(p. 16)


Daniel wants Phyllis to feel different after her ecstatic exhilaration, but Phyllis is no longer in direct contact with her instincts and the ontogenetic regression that Phyllis has endured, has not changed her "I could not find there the education recorded, no impression of the cruel thing, the cruel thing, and that it is always the cruel thing that mixes the tears of our eyes, the breath of our lungs, the screams of our comes…."(p. 16).The line between malice and joy, pleasure and discomfort seems to be very thin. It is the state where the two poles meet, in contrast with the other, that we feel most alive.


Symbols


The message of the novel is partly mirrored in its play with significant symbols, implementing its thematic philosophy.


Holding the central position to the plot of the story is the symbol of electricity. Not only is electricity the essential murder weapon in the factual story of the narrative, it is also the most valuable entity in modern society. As Gross has remarked, electricity is "The representative power of modern civilization, it pervades our lives, participates in virtually all aspects of production, shapes both the commodities and artificial appetites that will seek out those products in impossible hopes for fulfillment and meaning" . Electricity is a product of mass society, a symbol of America, and part of Daniel's disgust of modern society, is its indispensable need for electricity


What more is there to say? YOUR CAREER IN ELECTRICITY. Electricity is a form of energy. It is generated by various power sources driven in water, stream or atomic fission. The leading electric power producing countries are the United States (87,4,000 kilowatt-hours per year), and the Union of Soviet Socialist Republics (7,06,000 kwh per year). The theory of electricity is that atoms lose or gain electrons and thus become positively or negatively charged. A charged atom is called an ion. I suppose you think I can't do the electrocution. I know there is a you. There has always been a you. YOU I will show you that I can do the electrocution. (5-6)


The enlightenment project with tendency to frame, number, explain, clarify and categorize in either negative or positive entities, is a product of modern electronic society. To Daniel this is an empty amplification of the world; he knows that there are deeper truths than this, and in his smooth manipulating transformation of "om" into "ohm"(pp. 5-6), Daniel stresses how mathematical orders have taken the core in the absence of any metaphysical substance, substituting the value of inner truths In meditation, "om" is the most important mantra in states of transcendence, holding the key to a state of Nirvana, being the realm of all possibilities. "Om" is the primordial sound from which everything emanates God, life, consciousness and light , and deliberately Daniel confuses "om" with "ohm" the quantity of electric resistance, giving an ironic comment on the values of modern society, rating electricity and consumerism higher than deep reflection. "What is it that moves through others, comes from the sky and is invisible, can only be detected after it's gone-not God, not the Lone Ranger ohm ohm ohm ohm" (p. 6) Today, electricity has become our God - our naïve way of living, justifying everything we do by numbers, being "…clients of a new law firm, Voltani, Ampere, and Ohm." (p. 40)


Another significant symbol in the novel is the employment of the four elements, water, earth, fire, and air . Daniel describes "Technology is the making of metaphors from the natural world. Flight is the metaphor of air, wheels the metaphor of water, food is the metaphor of earth. The metaphor of fire is electricity." Daniel is citing the four elements, but he is adding yet another essential element "technology" being today's metaphor of the natural world. The significance of the four elements in alignment with technology, in this case by means of electricity, is also quite puzzling when Daniel and Susan visit their parents in jail. Here the four Isaacson elements Daniel, Susan, Rochelle and Paul are united in the spirit of the fifth element electricity, the fate determiner of them all "…the four of us in that room in the Death House, the family, back together at last. And the four of us were together in that room, and we were reunited. And at last we were reunited." (p. 50)


Last but not least in the row of symbols, we have the significant five-armed star being referred to several times throughout the novel. Interestingly, the instances of star-references conceal themselves in five different settings, being the starfish, the Jewish star , the shape of Pentagon , the shape of Disneyland , and the Isaacsons' layer; Sternlicht - meaning "Starlight". The star has a substantial position in the novel, in that it manifests itself as an ongoing reference without fully visualizing itself as a direct symbol. The symbol of the star has a spiritual and mythological ring to it Stars appear before our eyes when it is dark and are said to have mysterious forces that determines our fate; in the Shakespearian universe, stars were said to represent the order of the universe; and in the language of dreams and symbols, the five-armed star represents humanity, the link between earth and heaven, with the feet on the ground, the arms straitened in the direction of the horizon and the head in the direction of the sky. Daniel himself mentions the spiritual significance of the star


Before the famous Egyptian adjustment of the Chaldean calendar, in 4000 B.C., judicial astrology proposed thirteen signs in the Zodiac of approximately 7 degrees each. The thirteenth sign was Starfish. We do not today know where it was located in the Zodiac. It is believed that as the earth's axis gradually altered, an entire chunk of the night sky, including this constellation, disappeared. But until that time Starfish was considered one of the most beneficial of signs. A starfish ascendant suggested serenity and harmony with the universe, and therefore great happiness. The five points of the star lead not outward as is commonly believed, but inward, toward the center. This symbolized the union of the various mental faculties and the coordination of the physical faculties. It referred to the wedding in the heart of the five senses. It implied the unification of all feelings. Belief was joined with intellect, language with truth, and life with justice. Starfish in opposition to Mars usually meant Genius. Under the influence of Venus it suggested Peace. For some reason astrologers today don't mention Starfish and there is a common superstition that it means bad luck. This is undoubtedly because modern man can conceive of nothing more frightening than the self-sufficiency of being of the beautiful Starfish he mistakes it for death. (p. 50)


Modern man is afraid of letting go of the Apollonian, society's constraints and live purely by the Dionysian drives, because this inner universe of feelings and instincts is uncontrollable and does not fit into any particular form. The symbol of the star signifies a holistic philosophy where man is in harmony with the universe and the five senses giving way to a pure orgasmic realization. Apart from this holistic significance, it might be worth mentioning, too, that the significance of star connotes well with the biblical guiding star, the star on the old Soviet flag, as well as the American flag "Stars and Stribes" probably being the symbol of America and Americanism.


INTERPRETATION


With the analysis behind us, we can now in short generate some interpretive patterns The post-modern world is elusive, we live in an illusory state of thinking that the modern society is good for human beings, but all it does is alienate and dehumanize us from our primal instincts; The most important questions in life are not accessible to reason or science, we must not justify our world by numbers, categorizations, or labeling because this strangles life, materializes it and makes it inhuman; We should always search the truth, but not postulate or assert it, once we have found it; Rejecting society's moral constraints by being in contact with our subjective underworld gives us cosmic consciousness. The highest state of human consciousness is probably a state of harmony between the two spheres, with preference stretched towards the subconscious.


Existentialism


As mentioned in the introduction, the scope of this paper is to prove the novel's transmission of existential philosophy. As there are many depictions of existential philosophy, I find it valuable to clarify my understanding of the term existentialism When I think of existentialism, I attach it with the existential philosophy of the 1th century - the Danish philosopher Søren Kierkegaard who was the first writer to call himself existential and who was generally regarded to be the founder of modern existentialism. Kierkegaard reacted against the systematic absolute idealism of the 1th century and insisted that the highest good for the individual is to find his or her own unique vocation. In the philosophy of Kierkegaard, the individual must live a totally committed life which will only be understood by the individual himself, and therefore he must be prepared to defy the norms of society for the sake of the higher authorities of the personal valid way of life. Personal experience and acting on one's own convictions are essential in arriving at the truth, and the understanding of a situation by someone involved in that situation is always superior to that of a detached, objective observer. In general terms we can settle existential philosophy to concern individual existence, subjectivity, freedom, and choice.


The Book of Daniel is indeed existential. It conveys existential philosophy, passing on the story of an individual who in the conflict between individualism and society tries to find out the basics of life. Doctorow's existential value-system is expressed in the novel's stressing of Dionysian inner subjective truths as opposed to the Apollonian society's objective manipulation. This labelling stems well with Doctorow's own depiction of his worldview, with the power of the regime, meaning the authority of facts which goes by the name of realism, corresponding to the Apollonian forces; opposed to the power of freedom representing the ability of the imagination to subvert that authority, corresponding to the Dionysian forces . To Doctorow we are subjected to the power of the regime, "…living a national ideology that's invisible to us because we live inside it." , and in this televisual world controlled by the regime we are numbered, seduced, and conquered by the multiplicity of images, losing sight of the fundamental truths of our existence. The power of the regime leaves the "enormous pressure on us to become faceless and peculiar indistinct and compliant as possible" . Disneyland being the symbol of a capitalistic mass-society, where we all look alike and all share the same values within society's laws and morals, is a "fake" truth, because it is the truth of the regime, the objective image, and not a authentic truth of ourselves, our inner genuine reality.


Doctorow references to major historical figures, such as Socrates, Jesus and Joan of Arch; all symbolic figures who died for their inner beliefs, is yet another stressing of existentialism and the power of freedom Socrates who was forced to drink hemlock; Jesus who was tortured and crucified; and Joan of Arch who was burned at the stake for her spiritual beliefs. Had it not been for their untimely executions by the prevailing society, their messages may not have endured the ages. They have become heroes. Why? Because they valued their beliefs for the sake of life and not for the sake of society. As Kierkegaard wrote in his journal "I must find a truth that is true for me…the idea for which I can live or die."


Narrative Techniques


The Book of Daniel is a process of discovery, and just as Daniel is on a quest for the truth about his family and life, we as readers are on a quest for the truth about the novel. On another level, we could say that Doctorow is in quest for truth about the language. I think it is important to see the novel's subservient relationship to its content. It is in every aspect intricately bound with it. The form mirrors the content and vice versa the ambivalence, disruptions in the text parallels the ambivalence and tumult of Daniel's alienation in the post-modern society The form of the novel emerged from Doctorow's inability to do justice to the Rosenbergs using traditional narrative strategies. He tore up 150 pages of the book on the case written "in the third person, more or less as a standard, past tense, third person novel, very chronologically scrupulous" to find in the swamp of despond, that "the voice of the book, was Daniel." . As Levine puts it in an interview with Doctorow "The finished novel is neither a standard third-person narrative nor a very chronologically scrupulous. Rather its fractured sense of time and its vivid sense of language reflect the narrator's own sense of dislocation and outrage this is very much Daniel's book and it contains his feelings of pain and hostility." In many places, the text becomes nearly manic, presenting a sense of schizophrenia; representing Daniel's internal thoughts, jumping from place to place as much as the mind actually does, especially in times of crisis. Daniel cannot write his book in a chronological straightforward way, but must deconstruct it as it appears in his mind and from his memory. When we read The Book of Daniel we construct a meaning. The constant disruption of flow makes the reader very alert to the narrative, and one is persistently asking questions. In Doctorow's universe, there are no realities, only perceptions, this is why he, as Parks mentions , exploits a "polyphonic narrative". He does not want a closed form, because labeling, putting words on things, is a hollow materialization of things. The novel is deconstructed in order to be real and in order for us to ask questions about reality.


The Writing of History


To Doctorow history writing is an objective labeling and explanation of a world. The dilemma of historiographic writing is that nothing is ever perfectly accurate because the facts being presented are always colored by the culture of the writer, the writers own biases, values, and opinions. Hayden White argues in his book Metahistory (17) that history writing is subject to the same narrative laws and practices as the writing of fiction and Doctorow believes that it is the writer's task to build the bridge between fiction and history because there is "no fiction or non-fiction as we commonly understand the distinction, there is only narrative." In questioning the story of Daniel parents, which is such a crucial part of American history, Doctorow indirectly makes American history itself a topic and Daniel's desperate request for truth; his struggle for identity is compounded by the problematic nature of history itself. The Book of Daniel reveals a trial of Daniel's life, but it does also put America itself on trial. Readers find out that Daniel is evil to his family, because he repeats in his new family what the state did to his old one. The fate of both entities seems to be interconnected, and we can say that the private life of Daniel is the public life of America. It is a microcosmic focusing of the small picture is order to see the big picture; microcosm revealing macrocosm. "Doctorow is more concerned with imaginative truth than historical accuracy…he is concerned with what truly happened rather than what really happened." In other words, it is the subjective story that is superior to the general story.


Post-modern historiographical metafiction questions the voice of the writer, and asks how that voice can be accurate. It points out the flaws, the biases, the prejudices that inherently exist in historical accounts; it forces the reader to look more closely, to become aware that history is no more than the culmination of human thought and language. Cultural backgrounds, limitations of human language, and personal perspectives always create problems in the representation of any historical event, and post-modern metafiction attempts to abandon the traditional paradigm that has been used so long. Metafiction asks the writer and the reader to become aware of the complexities and the multiplicities of the real world.


Doctorow is a writer of metafiction. It is through his writing, we ca see the multiplicity of historical discourse. The Book of Daniel deconstructs the regime language, reminding us of what we threaten to become if we blindly accept the massed voices of myth, ideology, and history. "What I am invading is the realm of myth myth whose mask is history."…If myths aren't examined and questioned and dealt with constantly, they harden and become dangerous. They become a structured belief and they make people insane. Society becomes monolithic and despotic, in one way or another." In exposing the ideals endorsed by the power of the regime to be deceptive, Doctorow reveals the contingent nature of history in relationship to myth, underlining the risk of discourse in history.


When Doctorow first wrote The Book of Daniel, he was too much into the conventional rules of writing a novel; the Apollonian forces of the intellect, but when rewriting it again, the story came from his imagination, his stream of consciousness, his underworld, and in this state the novel became free. In finding and expressing his own voice in the book, Doctorow challenges the power of the regime and conventional history writing. He hereby recognizes the important role of the artist being capable of demystifying history, in questioning the society that is legitimized by that history . Especially fiction has an important role to play in giving readers access to the past, and to events that have either been suppressed or forgotten.


Doctorow is an important contemporary artist who is committed to exposing the myths and lies that constitute "received wisdom", the pragmatist distinction between good and bad and truth and false. He questions the transformative powers of money and capitalism and explores the gap between American ideals and American society. Aesthetic experiences are good because they make us ask questions and encounter ourselves, and although books cannot change the world overnight, Doctorow has argued that they can at least "affect consciousness" as they "affect the way people think and therefore the way they act. Books create constituencies that have their own effect on history, and that's been proven time and again."


PUTTING INTO PERSPECTIVE


Postmodernism in an American context must be seen in the light of America emerging as the economic power, highly coming about after World War II. In fact many critiques have claimed that postmodernism is an American invention. "…For the fifty years following the Second World War, America has been a world-shaping superpower. Its citizens are thought by many in the world to lead typically Postmodern lives and to represent the essential principles and life-styles of late Modern capitalism." The immeasurable expansion of the urbanization and the revolution of sciences, changed America completely leaving high capitalism, galloping consumerism, and altered social and political stages. On the overall scheme there seemed to be harmony, but underneath it all, citizens felt they lived in an objectified, hollow and often false world with poverty and class-divisions . In a world with material comfort and the idea of shaping a cultural uniformity, i.e. rejecting distinctions between gender, race, ethnicity, religion, and political beliefs, American identity became a problem. Within the context established in the postwar years, artists started to raise existential questions, exploring the true maxims of life; individualism, justice, and freedom as opposed to the asserted maxims of the state; history, culture and politics. This post-war individualism established an aesthetic, self-examining climate embracing self-absorption over social involvement, creating a literary canon of existential heroes on quest for their own freedom and identity, in doubt about the existence of a homogeneous America, and keen on escaping the conventional and repressive social roles of society that others have imposed on them. This is a notion spotted by the literary critique Tony Tanner, who claims that the dream of individuality, leading an unpatterned life without unconditioned forces is an ongoing "…abiding dream in American literature…" . I find Tanner's theory very interesting and in summing up of this paper, I would like to use this theory on broader terms American modern and post modern literature seem all to be on a quest for inner authentic place where one is free from the institutionalised mediocrity of society. Fitzgerald compensates for this in The Great Gatsby with Gatsby, who despite his wealth and success, never wants to face reality and who is constantly chasing something above the world of materialism; John Updike compensates for this search in his famous Rabbit Run, where the main character Harry keeps running away from reality, living out the well known American "open road" as Huckleberry Finn cruising down the Mississippi in order to find true happiness and freedom in life. Harry is chasing something he does not know what is, finding moments of it in sexual instinctive processes. Finally, we have Doctorow and The Book of Daniel being the youngest, most experimental and philosophical of the novels. Daniel's in also on a quest for truth in life, always concerned to claim his inner self and the need for transcendental perception in a material world where man is alienated and lost.


An essential feature of the American identity is the American Dream, revealing a pure existential philosophy. The American Dream originated with the Puritans and was probably fully developed with the American Revolution and the invention of democracy with maxims of liberty, individualism, freedom and justice . Today however, there are many different versions and understandings of the American Dream; some people worship the virtual and spiritual aspect of it, while other see the more financial feature of it as being of importance in the fulfilment of the dream. Despite the differences in interpretation, the American Dream still holds a special place in the heart of the country, serving as a strong symbol to its basic principles. As Bradbury das noticed, "…the Puritans' cosmic, transcendental and providential vision, their faith in an escape from a dead Old World to a redemptive New one their 'exceptionalist' belief in the powerful recovery of history lingers yet in American culture."


CONCLUSION


The message of The Book of Daniel is in no way clear-cut. The novel is ambiguous and elusive, dissolving our conventional measures of time and space. Trying to justify its message within one ideology or philosophy would be to an unjust approach in relation to its content with one of the novel's main messages being the fact that everything is uncertain. Though part of the novel's memorandum is to tell us not to label and categorize, a final interpretation requires some sort of explanation and clarification, and on the overall scheme, I think we can generate a kind of general pattern of Doctorow's philosophy.


The Book of Daniel's exploration of existential issues and considerations of the inner self in contrast to the all-pervasive state is a true measurement of existentialism. In stressing that our values must be in serving life, and not society, Doctotow is a true solipsist. His existential onlook on the world, with priority of individualism, freedom and justice, the values of the American Dream, is a typical ongoing American pattern we can trace back form the early settlements of the country to today's post-modernism. The American Dream is thus a product of existentialism, and existentialism is a philosophy we can trace back to The Bible and the Ancient Greece, rendered in important Western mythological figures such as Jesus, Socrates, Joan of Arch, etc. Hence, the American Dream is not an American invention, but a primal need existing in each one of us. This gives us proof of the novel's perpetual nature.


Doctorow plays with a fundamental dichotomy of juxtapositions fact-fiction, past-present, head-heart, individual-society, etc. In doing so, he unifies symbolic patterns, and renders a holistic philosophy, devoted to universal harmony. This correlates well with the most essential symbol in the novel; the star being the bond between heaven and earth, head and heart.


As said above, The Book of Daniel is a complex postmodern piece of fiction that cannot and should not be justified with one principled analysis. Part of the novel's message is to ask open questions about life, accepting the fact that these questions might never be answered. The pragmatic idea of framing and categorizing entities strangles the essence of art and life, and maybe that is in fact Doctorow's American Dream to tell his readers that there is no American Dream.


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