YOUNG BRITISH ARTISTS OF TWO ERA'SFRANCIS BACON & DAMIEN HIRST

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YOUNG BRITISH ARTISTS OF TWO ERAS


FRANCIS BACON & DAMIEN HIRST


The themes of time, decay and flesh, coupled with death and destruction are subjects, which seem to hold a particular fascination for two artists of the twentieth century; Francis Bacon and Damien Hirst. There are some examples of artists in earlier periods dealing with these subjects


such as Boticelli and his depictions of Dante's hell theme, but these are isolated examples. In general it seems that popular artists through the ages have preferred to deal with more glamorous subjects either through choice, or because of simple commercial pressures. There may well have been artists producing work for a specialist non-popular market, verging on the pornographic but these have not stood the test of time. Even during the depressing, gloomy introverted periods of the Victorian era art seems to have been formal and moralistic rather than morbid.


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Bacon seems to dwell on, or at least be pre-occupied by, war, meat and death as can be seen in one of his first paintings that received public attention Painting 146. Damien Hirst seems to have almost picked up the theme started by Bacon and to have developed it by moving forward in time. In this respect there seems to be a clear link between the "Young British Painters" exhibition at Agnew's in London in 17 which featured Bacons work and the Freeze Exhibition of the "Young British Artists exhibition organised by Hirst nearly 50 years later (188). Hirst appears fascinated by a time continuum and the cycles of life as can be seen with his work 1000 years. It is clear to see how Hirst has been influenced by Bacon, but where did this theme of artistic expression come from? There seems to be no precedent in recent history before Francis Bacon. There are examples of work from other artists contemporary with Bacon which deal with destruction and decay; the most famous of which must be Pablo Picasso's (188 to 17) Battle of Guernica which was painted in a few months in 17. Bacon is often bracketed with Lucien Freud mainly because they were contemporaries, in fact personal friends, and in their work they both dealt with similar subjects but Freud seems to be more inspired by flesh and the human body than with meat and decay.


Francis Bacon was born in Dublin on 8th October 10 but was not Irish. He was one of a family of 5 children, his father was a part time racehorse trainer and the family moved about a great deal from London to Dublin and back. It is also clear that his mothers family were eccentric, with behaviour bordering on the mad and as John Russell - a biographer of Bacon put it "The important thing is that throughout his childhood he had an experience of human strangeness which set the tempo primo for much of his later life." Certainly Bacon had little or no formal education. There seems nothing extraordinary about his pre-teen years; he was 5 when World War I began and 10 when it finished. He was sent away from home by his father in 16 for being caught trying on his mothers underwear, a banishment which sealed the style of his life as a drifter throughout his teenage years. There is a version of these events (which appears to have its roots in the gay media), that he was banished for having affairs with some of the grooms at his fathers stables. Whichever of these views is correct matters little, in 18 he was living in Berlin and then in Paris, both experiences which opened his mind. Again to quote his biographer " Berlin and Paris gave him the notion of a big city as an erotic gymnasium in which spring-board, trampoline and a variety of cognate boosters were available for the paid up member." He enjoyed himself, gambled and generally soaked up life.


The things he seems to have inherited from his father were looks, charm and the gift of the gab and on his return to England in 1 he set up a studio in London, not as an artist but as an interior designer and decorator. He began dabbling with oil paint and had a joint show with a friend Roy de Maistre but this was a small affair it was not until 1 that Bacon really made his mark as a painter at the age of 4. He was "noticed" by Herbert Read an art publisher who reproduced one of Bacons paintings of a crucifixion in a book. The painting was purchased by Sir Michael Sadler after it was exhibited by Freddy mayor. All three of the above were well respected in the art world . In 14 Bacon organised his own exhibition and it is interesting to note that Bacon subsequently criticised nearly all of his work shown then, with the exception of one piece "Wound for a Crucifixion". This painting featured a large piece of human flesh on a table with a wound on it, which Bacon recalled afterwards as "a very beautiful wound".


The twenty years between the two wars 11 to 1 and more exactly the last ten years of this period is the time when Bacon laid down his artistic roots. He exhibited in 17 and then although asthma prevented him from doing active service he did not exhibit again until 145. During the war years he did serve as an air raid warden in London whilst daily and nightly bombing raids brought death and destruction to the city. It was at the end of the war in 145 that Bacon seems to has discovered, or rediscovered his desire to paint, a desire bordering on obsession.


The outstanding painting from the immediate post war period must be the Painting 146 which is 78inches x 5 inches, which is now displayed in the Museum of Modern Art in New York. It is recorded that Bacon started this piece with the intention of painting a chimpanzee but that the inspiration just ran away with itself. It is certainly an impressive work both in the physical size and the subject. Once again the theme of meat and destruction are clearly seen. There are two huge sides of dissected human torso and ribcage framing the top of the painting which remind one of a vultures wings spread over the painting. Under these is a hideous image of the Italian dictator Mussolini who appears to be sheltering from the dripping blood under an umbrella. There are also two other joints of raw meat laid on the table in front of the figure. If Bacons account of how this painting evolved is accurate then this piece must really have come from his sub-conscious and Bacon deserves to be remembered for this piece alone although the themes which inspired it return again and again in his work. It is also noticeable that when Francis Bacon depicts decaying meat he does so with more detail than he affords to any other components of his work. You are left with the impression that he really enjoys painting this subject, the dark red gory flesh and the contrasting bone structure are vividly produced as are the severed bones with red marrow visible in them.


In his early days Bacon has confessed to being deliberately controversial in order to be noticed - as indeed - has Damien Hirst but another example of Bacon including images of death and decay run through his career. In 16 Bacon again returns to this form of expression with Three Studies for a Crucifixion, one of the first triptych works a style he used time and time again during his last thirty productive years. This piece is difficult to describe but if very powerful with rich colour tones. The first panel has two figures crossing a room with blacked out windows and in the foreground what appears to be a body cleaved in half. The second is unmistakably a figure on a bed in a room with window blinds (similar to those in Painting 146). This figure is distorted in a foetal position as if in agony and is splattered in blood , with blood stained sheets. This is not a figure but a body, destroyed and decaying where it lays. The third panel appears to be a body hanging upside down, rotting with the body cavity exposed and empty. Again the most detailed work is the decaying meat. Bacon repeated this theme again in Crucifixion painted in 165, another triptych. The mangled body on a bed appears again but this time in the left hand panel where it is being overlooked by a naked woman who is looking over her shoulder at the bed as she walks away from it. The middle panel is a crucified body slumped against a wall with the two legs in plaster and in splints. This figure is like the right hand panel of the 16 painting but with the body cavity less detailed. The right hand panel shows a naked male wearing an armband with a swastika motif and two elderly gentlemen sat at a table and wearing Panama hats.


Christophe Domino in his book Francis Bacon Taking Reality by Surprise interprets this as The figure on the right wears an armband decorated with a swastika, a detail that has encouraged a historical reading of the work. The two men watch a naked woman dancing. Hanging in the central panel is a pathetic stylized figure, roughly recalling the right hand panel of the 16 triptych, while in the left hand panel a slaughtered body is lying on a bed.


I am not sure that this is an accurate interpretation, it may be much more personal. The two seated men obviously relaxed as though sat watching a cricket match have turned their backs on the pain and suffering of the naked man with the swastika armband. Could this be Bacon being ignored by friends after the war? The middle panel could be a figure with two broken legs sat up in bed immobilized (as if hanging there crucified). Perhaps at this time in the 160s either Bacon or a friend suffered a broken leg - the injured leg theme crops up in Three Studies from the Human Body 167 and much later in Oedipus and the Sphinx after Ingres in 18. Whilst the left hand could be a naked woman leaving a broken and destroyed man on the bed and looking back taunting the man. Whichever interpretation is correct the life and death cycle and the gore of the meat are overwhelming themes in the work.


Bacon has a habit of returning to familiar themes throughout his work and parts of his Painting 146 are re-cycled again in 154. Bacon completed the Figure with Meat work in that year which is little more that a repeat of the Painting 146. The meat hanging behind the figure is more detailed than before and every other feature of the work is less detailed.


These images of decay and destruction are so powerful during his works of the 150s and 160s. This appears to have been the end of an era for Bacon, after this his work begins to mellow and become more reflective. Even his study of a bull fight - Study for Bullfight No 1- painted in 16 whilst clearly depicting death is a good deal less graphic.


What I like about Francis Bacons work is the sheer impact of his paintings. The subject matter is never glamorised, he painted what he felt - warts and all with a flowing dramatic style. I tend to work in a very controlled way paying great attention to detail and Bacons work inspires me to think big and reproduce what I feel. I do not always achieve this but I try. He also was not afraid to confront some of the taboo subjects of homosexuality, masochism and death and this boldness attracts me to his work. I have seen references to the fact that he never cleaned up his workshop and in fact would use floor sweepings to build body to his painting, an unconventional habit but he seems so intuitive, he just does what he feels and never mind the consequences.


There are no half measures with Francis Bacon you either love his work or you loath it. Personally I love it. The more I look at some of his paintings the more I see in them and I think I could live with some of his pieces and would never fail to see something new ever time I looked at them.


Moving forward, Damien Hirst was born in Bristol in 165, three years after Bacon had produced his Three Studies for a Crucifixion. He went to school, in Leeds and finally completed a foundation course at Leeds School of Art. In 186 he moved to London to begin an arts degree course. This was a Fine Art BA course at Goldsmiths College, which he completed in 18. Whilst he was still at Goldsmiths in 188 Hirst organised his first exhibition Freeze. This exhibition which was held in a warehouse in east London featured several of his pieces, and work by 16 of his fellow Goldsmiths students including; Gallacio, Julian Opie, Gary Hume and Simon Patterson


It is widely believed to have been the starting point for the young British artists movement, not only because it was so successful for a self-promoted exhibition, but also because so many of the artists who participated are now those considered the raw talent of today. The movement (if that is what it is) and especially Damien Hirst, must also have benefited from the patronage of Charles Saatchi. This modern collector began to acquire Hirsts work and exhibited it in the first Charles Saatchis Young British Artists exhibition. Saatchi has even commissioned work from Hirst, in 1 he commissioned the piece The Physical Impossibility of Death in the Mind of Someone Living. Damien Hirst has since that time produced a wide portfolio of work and has continued to organise exhibitions of his own work in several countries. It has been said - and again there are reflections of Francis Bacon here - that Hirst has defined a modern generation of todays young British artists (yBa).


It is thought that this new generation is completely different from previous generations of artist, characterised by their entrepreneurial spirit, and their self-promotion. However; again comparing this with Francis Bacon there are remarkable similarities because his first exhibitions were self promoted and organised by he and his friends. The major difference is that in this modern age media and communications are much easier. The circle of artists, critics and publishers was much smaller in 10 than it is in 10.


One of the recurring themes in Damien Hirsts work has been a fixation with time, mortality, destruction, decay and lifes cycles. He is most famous (to date) for a series of works in which dead animals are presented preserved in tanks of formaldehyde. The titles often do not seem to have a relevance to the work, they must have some relevance to Hirst himself although if is not entirely certain that he is not simply taking the piss as he would no doubt put it. He is quoted as saying I want to set up situations that make people try to find meaning. I dont think my interpretations are important on a large scale


One art critic is quoted as saying that The artwork itself has a visual power that is virtually unmatched by any possible description of it. One cannot really hope to understand it, or even visualize it without experiencing it firsthand.


It is probably this power that was the reason why he was short listed for the Turner Prize in 1, when he was 7 years old and why he was eventually awarded this prestigious prize in 15 at the tender age of 0. In April 1 Hirsts God; a piece he produced in 185, essentially comprising a pharmacists shelve unit complete with drug sold for £188,500 the highest price of any of his pieces at that time. His Turner prize followed and the price of his work increased dramatically.


The themes of time death and destruction re are recurring themes in Damiens work. One example of this is Party Time as an example. He views the act of smoking as a microcosm within itself The cigarette packet is possible lives, the cigarette its own actual life, the lighter is God because it gives fuel to the whole thing and the ashtray is a graveyard, its like death. Damien is also fascinated by the fact that smoking is a theoretical suicide in the sense that it is not deliberate self-inflicted death, but people know it will kill them and they continue to partake. He stated that the concept of a slow suicide through smoking is a really great idea, a powerful thing to do.


Another example of this is the obsession with the medical world. The inspiration for his pharmacy pieces was the desire to make art that people really believe in, like they do medicine. Pharmacies provoke an idea of confidence, of trust in minimalism. I love medical logos, so minimal, so clean, theres something dumb about it. His pieces like Substitute, Holidays/No Feelings and God are meant to parody the Western notion that medicine and chemicals can help a person to cheat death. You can only cure people for so long and then theyre going to die anyway... You cant arrest decay, but these works suggest you can.


Damien says, I really love glass, a substance which is very solid, is dangerous, but transparent. That idea of being able to see everything but not able to touch, solid but invisible. The slits in the glass are very important to the works, you need some sort of access. In pieces where the glass structures enclose, say, a rotting animal carcass (A Thousand Years), that access can be a bit much for some viewers, as the smell is sometimes overpowering.


This piece absolutely describes time erosion and decay in microcosm. There is a life cycle in this work. A decaying cows head supports a colony of flies, which eat, mate, are killed by an insectocutor whilst their eggs hatch and repeat the cycle.


Many of Damiens animal works are not like A Thousand Years in that they are not supposed to go through any more natural processes. In fact, he goes through an immense amount of trouble to completely preserve them in formaldehyde. Many have questioned Damien about whether he is bothered by the possibility that corpses will eventually rot anyway. He replies that he is not concerned because he claims that the idea is more important than the actual piece. As long as they last until the end of his own lifetime, he doesnt care what happens to them after.


He is also capable of producing black humour in his work. In This Little Piggy Went to Market, This Little Piggy Stayed Home, each half of a bisected pig in tanks of formaldehyde, slide past one another on an automated track, separating and putting themselves back to together over and over again. He says, I hope that it makes people think about things that they take for granted. Like smoking, like sex, like love, like life, like advertising, like death... I want to make people frightened of what they know. I want to make them question. He achieves this by incorporating common objects into his work. Ordinary things are frightening. Its like, a shoe is intended to get you from one place to another. The moment you beat your girlfriends head in with it, it becomes something insane. The change of function is whats frightening... Thats what art is.


In August of 15, another New York gallery banned Damiens Two Fucking, Two Watching, which involves a dead cow and bull copulating by means of a hydraulic device. The piece was not preserved in formaldehyde, but rather was left to rot away. New York health officials were concerned that it might explode (if it were sealed shut, the methane gasses would build up and shatter the glass), or prompt vomiting among the visitors (if it were not sealed shut, as the door from the rotting carcasses would be overwhelming).


Damien is interested in more than just the conventional type of art and again this is a reflection of the wide interests that Francis Bacon had. His work encompasses all media - paintings, sculptures, video, he has even published a book. And he has a steadily growing interest in pop music. He has designed cover art for albums by the Eurythmics, and in 15 he directed a music video for Blur. He was part of an art and film exhibition at the Hayward Gallery in 16, where he showcased his first short film called Hanging Around. The film featured music by several of his pop-star friends from London. In 18, Damien himself became involved in a pop group, Fat Les, who recorded two singles that year, appeared at Glastonbury (but didnt perform), and who were accepted to participate in the Music Industry Soccer Six of 1. The group have plans for a feature length film and just to complete a range of interests Damien Hirst had entered the restaurant business.


In 10, Saatchi bought Damiens A Thousand Years and Saatchi has been a long term sponsor of Damien Hirst , this is an advantage that Bacon did not have but there are so many parallels linking these artists who between them have dominated the British art scene for 60 years and no doubt through the continuing work of Damien Hirst will continue well into the twenty first century.


For me Damien Hirst is just a complete icon. He typifies every thing that a young artist should be. He pushes at the established order and challenges you to think and think again about your own perceptions of art. He is there in your face all the time, and this inspires me to try and develop my own work. He has shown the world that there is artistic expression beyond paint and canvas and whilst I am sure that he does try to be deliberately provocative but that's what fires him. Damien Hirst has vision and is not afraid to express that vision. Who else could look at a pharmacists stock cupboard and compare this to God. Once he has made the point you see what he is getting at. Or the life cycle so beautifully stated with the life and death of flies. Damien Hirst pushes you and I like that approach. As he says The only interesting people are the ones who say Fuck off.


In summary both of these artists drew their inspiration from the pre-occupations of time, erosion and decay. Time alone will tell their importance from a longer perspective but they have both challenged their contemporaries and their audiences to reflect on these subjects and our own mortality. Francis Bacon was quoted as saying when he died he just wanted his body to be stuffed in a carrier bag and thrown in the gutter. Damien Hirst does not seem too concerned that his work may not last - so long as it lasts till his dead. The legacy left by both of these artists will be not the decay but the continuance in time of their work through the impact on the next generation of young British Artists.


I hope there will always be a new generation of Young Artists that push at the established bounds of what is acceptable and what constitutes art. Young people who are bold enough and maybe arrogant enough to do what they feel is right for them and to hell with the establishment. What is fascinating about Francis Bacon is that even when he became establishment he still did not conform and hope the same thing will be true of Damien Hirst 0 years from now.


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Telivisions influence on society

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At the end of World War II, a new toy swept the houses of many Americans. This new invention was known as the television set. In a nation once marked by strong regional differences, network television programming helped create a national popular culture. Perhaps no phenomenon shaped American life in the 150's more then television. With this advance, it is only natural to be built upon. Thus, programs viewed on the network became more diversified and many sitcoms were produced. These new sitcoms brought new stories into families' living rooms and changed the overall mood of America.


"I Love Lucy" was the first situation comedy. It was born out of a desire for a show with more narrative continuity and was responsible for the shift from the variety show to the situation comedy. The basis of the show was a standard family of the fifties including a hard-working husband, a house keeping wife and their two best friends. So what gave the show its special twist? Perhaps the credit could be given to Lucille Ball who was the highlight of the show. Lucy revolutionized the proper modern-day housewife by portraying an angelic and fun-loving character.


"She lies shamelessly,


but like a child, she does


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It with chocolate all over


Her face."


She had a cry like a siren that couldn't be ignored and a voice that would scrape the paint off a wall. With these unique traits, Lucy gets herself into mischief, irritating he husband, but with her innocent gestures she gets herself out. Through each episode, the audience finds themselves anticipating the trouble she will cause. The directors of the "I Love Lucy" show were the first to broadcast in front of a live studio audience with a laugh track and other techniques. These new elements of television production would be used in years to come in many other influential sitcoms.


There are classic shows, and there are groundbreaking shows. "All in the Family" shares a taste of both. Debuting on January 1, 171, it became one of the most influential comedies in television history and had an immediate impact with the media. The show consists of a middle class family with a mother, father, and their daughter Gloria. Archie Bunker, played by Carrol O'Connor, is a fully devoted American citizen and a blue-collar worker. He easily spoke his racial and political views to anyone of a foreign stereotype and made it into comedy. His wife Edith, who Archie refers to as "dingbat", is ditzy and naive but her sweetness and kind heart balance out the harsh character of Archie. Gloria Bunker, their daughter, and her husband Michael (more commonly known as "meathead") also live in the household. Some of the greatest comical moments came from the clashing views of Archie and "meathead" since he was thoughtful and liberal whereas Mr. Bunker was narrow-minded. Though the views may have been offensive to some, the overall population enjoyed it rather than criticized it. In a recent study of a random 758 people were asked if the ethnic slurs portrayed on the show were wrong. According to the study, seventy-six percent of viewers did not believe the views were immoral and only eleven percent took offense. (Edward Taylor. market analyst. 1 http//www.allinthefamilysit.com/press_rel1110.html.) To compare recent points of view, a study was also conducted in 174 by Milton Rokeach asking perceptions of "Archie Bunker's Bigotry." According to this survey, thirty-five percent didn't feel the ideas to be wrong, thirty-three did, and thirty-two percent of the viewers believed the opinions on the show were very wrong. These prove that "All in the Family" had a great impact on society. Nevertheless the show will always be a legacy in American history (winning an Emmy in May of 171 for outstanding comedy series and seven more in may of 17) but even more types of shows had an effect of America.


The 150's were the start of the space age which was a new world of exploration and that reflected in the television industry. While the 160's were a unique period in television history, "I Dream of Jeannie" was conjuring up humor all its own. The show was as mysterious as magic itself, you might say. It was a feel-good show where you could watch people escape from everyday problems. "I Dream of Jeannie" was a sitcom about a beautiful Jeannie with the ability to relieve her "master" (Major Anthony Nelson) from the problems she would cause in each episode. This show connected supernatural topics such as Martians, witches, genies, talking animals, ghosts, and robots that were introduced to the world of television in the sixties and caught the eye of viewers.


From the beginning of comedy with "I Love Lucy" to the radical views of "All In the Family's" Archie Bunker and the supernatural twist to "I Dream of Jeannie" one can conclude that early sitcoms greatly changed the mood of America. These three shows in particular moved away from the "perfect" household where all problems were solved in a half an hour and opened the door to creativity, point of views, and comedy.


Please note that this sample paper on Telivisions influence on society is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Telivisions influence on society, we are here to assist you. Your persuasive essay on Telivisions influence on society will be written from scratch, so you do not have to worry about its originality. Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!


MAINTENANCE AND RELIABILITY MANAGEMENT IN YTL POWER SERVICES SDN BHD ( PAKA POWER STATION )

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1.0 Objectives


The research will reveal the style of YTL Power Services in maintenance and reliability management of its power station in Paka. Furthermore, the research will also covers method adopted by the management in improving productivity of the maintenance staff.


.0 Scope and Limitation


All the data involved employer and employees of YTL Power Services Sdn.Bhd who manage YTL's Paka Power Station only. The information that was given to us includes the strategic view of maintenance and reliability management in power station and methods used by YTL Power Services to increase productivity of the staff. The scope of study is mainly focus on the management approach and the impact of the approach to the organization. Beside that, we were unable to collect all the relevant data in details because of the confidential status of the documents. So, we will try to cover the issue thoroughly but efficiently in order to give a clear view of the management style that being practiced at YTL Power Service ( Paka Power Station ).


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.0 Methodology


We have conducted interview session (face to face) with the management; Maintenance Manager; Mr Mohd Mahidi, QA Engineer; Pn Suryati, and Special Task Manager; Mr Alan Munro in order to have a better view .We tried to explore the company's history, vision, mission, performance and the most important part is the way the company manage maintenance and reliability.


4.0 Literature Review


4.1 Maintenance and Reliability


The major dictionary define maintain as cause to continue (Oxford) or keep an existing state (Webster). Moubray, J (11) define maintenance is to ensure that physical assets to fulfill their intended functions. The "intended function" of any asset can be defined in a number of ways, depending on exactly where and how it is being used.


Maintenance is also responding to changing expectations. Figure 1 shows the growing expectation of maintenance since 10's. The evolution of maintenance can be traced through three generations.[1]


THIRD GENERATIONHigher plant availability and reliability.Great safety.Better product quality.No damage to the environment.Longer equipment life.Greater cost effectiveness.


SECOND GENERATIONHigher plant availability.Longer equipment life.Lower cost.


FIRST GENERATIONFit it when it broke


140 150 160 170 180 10 000


Figure 1 Growing expectation of maintenance


The modern view of maintenance is that it is all about preserving the function of physical assets. In other words, carrying out tasks that serve the central purpose of ensuring that the machines are capable of doing what the users want them to do, when they want them to do it. The possible maintenance policies can be grouped under four heading viz.[]


q Corrective wait until a failure occurs and the remedy the situation (restoring the asset to productive capability) as quickly as possible.


q Preventive believe that a regular maintenance attention will keep an otherwise troublesome failure mode at bay.


q Predictive rather than looking at a calendar and assessing what attention the equipment needs, the workers should examine the 'vital


signs' and infer what the equipment is trying to tell us. The term 'Condition Monitoring' has come to mean using a piece of technology (most often a vibration analyzer) to assess the health of the plant and equipment.


q Detective applies to the types of devices that only need to work when required and do not tell us when they are in failed state e.g. a fire alarm or smoke detector. They generally require a periodic functional to ascertain that they are still working.


Apart from detective maintenance, the central problem that companies have struggled with is how to make the choice between the other three. This has led to the increasing interest within industry in two strategies, which offer a path to long term continuous improvement rather than the promise of quick fix. These are Reliability Centered Maintenance (RCM) and Total Productive Maintenance (TPM). Two strategies, although having similar names, actually have very different strength.


4. Reliability Centered Maintenance


Reliability Centered Maintenance (RCM) was created to provide guidelines on monitoring equipment and their failures and how to schedule maintenance tasks and what frequencies to prevent unit malfunction []. It is not a mathematical


formula. Instead, it is a method by which a company can use its failure data, system design redundancies and operating experiences to develop a flexible and cohesive maintenance design. RCM is being used more frequently in the electric utility industry because it is a cost effective approach to achieve equipment reliability. With the advent of independent System Operators and sanctions for equipment downtime, utilities must re-evaluate routine maintenance practices and think in terms of increasing equipment performance.[4] According to Jack McMahon, this RCM (reliability centered maintenance) approach can avoid the repetitive maintenance mode that eats up profits.[6]


Moubray (11) devided the RCM analysis process by five parts


PART ANALYSIS CRITERIA


Part 1 The Plant Register


Part Failure Modes & Effects 1. Functions. Performance Standards. Functional Failure4. Failure Modes5. Failure Effects


Part Consequences 1. Hidden Failure. Safety & Environmental. Operational4. Non-operational


Part 4 Task 1. Scheduled Restoration. Scheduled Discard. On-condition


Part 5 Default Action 1. Failure-Finding Task. No Schedule MaintenanceRedesign


Table 1 RCM process analysis


4. Total Productive Maintenance


TPM is a manufacturing led initiative that emphasizes the importance of people, a 'can do' and 'continuous improvement' philosophy and the importance of production and maintenance staff working together. It is presented as a key part of an overall manufacturing philosophy. In essence, TPM seeks to reshape the organization to liberate its own potential.[]


The modern business world is a rapidly changing, so the last thing a company needs if it is to compete in the global marketplace is to get in its own way because of the way in which it approaches the business of looking after its income generating physical assets. So, TPM is concerns with the fundamental rethink of business processes to achieve improvements in cost, quality, speed etc. It encourages radical changes, such as


q Flatter organizational structures fewer managers, empowered teams


q Multi-skilled workforce


q Rigorous reappraisals of the way things are done often with the goal of simplification.


5.0 Findings


5.1 Company Background


YTL Power Services is a multi-disciplinary services company registered in Malaysia , specializing in the operation and maintenance of power stations. YTL


Corporation Berhad and Siemens AG of Germany up to the end of 001 jointly own the enterprise. From 00 the company ownership is 100% YTL Corporation. The company had its origins in Malaysia's newly competitive power industry, which was transformed in early 10's by privatization and the arrival of independent power producers. The company manages the entire range of operation and maintenance ( O&M) activities for YTL Power's two Malaysian power stations , which together generate about 1% of the electricity consumed in Peninsular Malaysia. YTL Power Services also provides engineering expertise to other power projects in the region. Technology transfer is built into the structure of the company and has been the guiding philosophy behind its formation and growth. YTL Power Services is a modern company operating in a high technology environment and the use of the latest equipment and techniques for maintaining and running combined cycle gas turbine power plants is integral to the company's organization. The primary objective of YTL Power Services is to operate and maintain power stations with optimum availability, efficiency and profitability in this competitive market.profitability in this competitive market.


Figure YTL Power Station in Paka


5. Performance Record.


A measure of the performance of YTL Power Services can be seen in the results from the Paka and Pasir Gudang plants over the first years of commercial service. As base-load stations they provide power around the clock, so they must achieve high reliability and availability. The time availability achieved at both stations is good by industry standards.


Table Time availability achieved at Paka Station and Pasir Gudang Station


Over seven years of operations at the power stations, YTL Power Services have comfortably met the production targets stipulated by the Power Purchase Agreement ( Figure )


Figure Target and achieved production


5. Strategic View Of Maintenance and Reliability Management practices in YTLPS


5..1 Implementation of Reliability Centered Maintenance (RCM)


From our interview session, we found out that YTL Power Services ( YTLPS) has adopted and practiced a sensible framework for making choices known as reliability centered management. Luckily we managed to interview the person responsible in introducing the RCM in YTLPS; Mr Alan Munro who is currently appointed as a Special Task Manager. He oversees the implementation of RCM and responsibles of the RCM training for the employees. The RCM program was started in YTLPS about six years ago. Apart from the tight and busy schedules for the power station personnel (because the plant were in the final commissioning stages and just starting full-scale commercial operation) it was decided to give RCM a high priority so that principles could be established at an early stage and built into the station procedures. The program completed in about years time and the impact on the plant's reliabilities was outstanding. The next three years, YTLPS concentrated on revising the earlier implemented RCM so that they can determine and solve any problem occurred. From the interview session also , we were clarified by Mr.Alan Munro that the methodology of RCM analysis was to consider the function and failure modes of each item of equipment and to formulate


a maintenance strategy that us directed towards maintaining equipment only when it needs maintenance and maintaining only those items which need to be maintained. The decision diagram is shown in figure 4.


Figure 4 RCM Decision Diagram


5.. Introduction of Condition Monitoring


When RCM was first time introduce in YTLPS , the personnel felt that RCM will not be successful as it does not explain how to expedite the time to monitor or check the equipment . The traditional methods might require the personnel to dismantle the equipment to seek for any problems and corrected. But if the equipment is still under a good condition and does not require maintenance at that time, it is just a waste of time putting so much effort just to ensure the equipment needed maintenance or not. This traditional method definitely not a cost effective as it require a large amount of time to be spent for each equipment to fulfill the RCM requirement. The difficulty to determine the correct equipment that needed maintenance leads to the introduction of the three techniques to expedite and simplified the work. The RCM program was then combined hand in hand with a condition-monitoring program to reinforce the data behind the analysis. There are the three techniques being practiced by YTLPS to monitor equipment conditions


a) Vibration monitoring


Special test equipment that can display and measure the vibration signal is used. Although the equipment very costly , but the benefit of using it is enormous as the location and the condition of the equipment will be easily determine and decision can be made upon the results.


b) Thermography


This method is conducted using an infra-red camera to capture the inner image of the equipment and the condition will be known whether it requires maintenance or not , or the maintenance can still be scheduled on the next plan shut down .


Figure 5 A technician using infra red camera to see the inner image of equipment.


c) Oil monitoring and analysis


This methods required the sample of oil taken from the equipment and will be analyzed by the chemist.


5.. Total Productive Maintenance


The implementation of RCM and condition monitoring largely carried by YTLPS's own staff has led to increased the plant availability, shorter


durations shut downs and improve reliability of equipment. This successful achievement needs to be continuously maintained and retained. In order to maintain the achievement and retain the skillful and experience workers, YTLPS has adopted a few program to increase the employees' productivity and motivation. They have imposed a total productive maintenance program for the staff that include


a) Workers' Improvement Team (WIT)


The team is made up by 5 to 6 employees from various department of the company in which comes from the three places; YTLPS in Paka , YTLPS in Pasir Gudang and YTL Corporation based in Kuala Lumpur. A project will be assigned to each group and experience and competency of each group member is required to solve any problems that occurs and implement the solution. From this WIT program, workers will share their experiences, views, information and knowledge that will be used to carry out the assigned project. This method is known to be the most effective way in increasing employees' leaderships, self esteem, and the most important thing it definitely lead to the improvement in productivity as the workers become more effective and efficient in solving the similar problems occurs later on.


b) Training Program ( in house training and external training )


As a service company in a high-tech field, YTLPS recognizes the critical importance of training. All staff have received intensive training in combined cycle gas turbine technology by Siemens , technical staff assisted closely with plant commissioning to gain on-the-job training. Training also being provide on the implementation of RCM so that every staff involved will be familiar with the system. Training is a continuous process. A Training Needs Analysis programme regularly monitors and addresses employees' training needs to ensure that they will continue to be well equipped for the job. Engineers and technicians are encourage to apply for and trained for government issued Certificate of Competency , above and beyond the statutory requirements.


6.0 Evaluation and recommendations


6.1 SWOT Analysis


A. External Threat and Opportunities


q YTLPS is a company with a solid future. As Malaysian progresses, electricity supply becomes still more important for the country's development.


q YTLPS will benefit from the plans of its Malaysian parent company. YTL Corporation sees the power sector as an important growth area, and is evaluating other opportunities in the Asia region and beyond.


B.Internal Strength and Weaknesses


q The culture of maintenance for reliability and the attitude preventive better than cure in the YTLPS.


q YTLPS is a modern company operating in a high maintaining and running combined cycle gas turbine power plants is integral to the company's organization.


q In June 16, the quality system officially received the coveted ISO 00 certification from SIRIM, making YTLPS the first power station O&M company in Malaysia to achieve company wide registration.


q On 16 December 00, YTLPS was the first organization in Malaysia to have been granted the ISO 001000. The certificate issued to YTLPS bears the Malaysian Accreditation (DSM) logo, which signifies that, is not only recognized nationally but also worldwide.


q YTLPS has a very low staff turn over rate.


q YTLPS has the expertise. The YTLPS staffs coming from a variety of technical backgrounds, they had been carefully selected to build up a multi-skilled and flexible team of O&M specialists.


q The RCM team always giving full commitment by attending the meeting and aggressively participating in their projects.


q The management was successfully developed the plan and strategies of RCM program by appointed a consultant to train the staffs, properly


schedule RCM program and have been gave full commitment to ensure the implementation and the effectiveness of RCM.


q RCM is an effective method that leads to greater safety and environmental protection in maintaining plant.


q RCM leads to improve operating performance by achieving the efficiency and reliability of the plant operating.


q RCM is an effective tool to achieve the maintenance effectiveness.


q RCM provides a comprehensive, reliable and fully documented record of the maintenance requirements of all the significant assets used by the plant.


q RCM helps to improve motivation of individual that are involved the maintenance and operations work.


q RCM is a tool that should be used selectively for critical and very complicated systems and equipment. It is not a complete reliability and maintenance system.


6. Recommendations


q Above all the good performance shown by YTLPS , it is still required for the company to continuously focus on the employees. Employee's career development should be viewed as on of the factors to retain good employees as the company's valuable assets.


q Integrated system's maintenance that consist of computer-aided implementation and documentation is highly recommended. The advantage of this system is reproducibility on the basis of selected criteria and the fact that the company' s maintenance expertise is preserved.


q Increase capability of maintenance personnel. A significant upgrade in the level of maintenance personnel should take place to keep pace with new technologies and responsibilities. Successful maintenance operations should continually upgrade the skill level of crafts people through effective recruiting with higher standards and through more effective craft-training programs. Pay increases should be more directly linked to performance and demonstrated competency levels in required craft skills.


q Initiate craft skills development to enhance human capital. Successful maintenance operations should continually assess craft training needs and provide effective skills development through modern technical learning systems and competency-based development of required skills. A complete assessment of craft training needs should be accomplished to identify priority areas for skill development. Skill development should be competency based to provide demonstrated technical capabilities for each craft skill. The successful maintenance operation should develop an ongoing program for craft skill


development. Continuous maintenance education based on modern technical learning systems should be viewed as a sound investment and an important part of continuous maintenance improvement.


q Develop PRIDE-People Really Interested in Developing Excellence in maintenance. Maintenance operations in the YTLPS should experience fundamental improvements in work ethics, attitude, values, job performance, and customer service to achieve real pride in maintenance excellence. Successful maintenance operations should have leadership that instills PRIDE and creates inspiration, cooperation, and commitment throughout the organization. Tangible savings and improvements should occur as a result of continuous maintenance improvement.


q Establish effective maintenance planning and scheduling. Customer satisfaction and the utilization of available craft time should improve through more effective planning and scheduling systems. Developing better systems should be a top priority for YTLPS maintenance operation. As reductions in breakdown repairs occur through effective preventive and/or predictive maintenance, the opportunity to increase planned maintenance work should result. Maintenance and operations should work closely to schedule repairs at the most convenient time. Maintenance should become more customer-oriented and focus on achieving greater customer satisfaction by completing scheduled


repairs on time. The utilization of craft time should increase as levels of planned work increase and as the uncertainties and inefficiencies associated with breakdown repairs are reduced.


7.0 Conclusion


Maintenance is one of the areas in which there is most potential for power utilities to cut costs. It is possible to implement an optimum maintenance strategy if the condition and importance of equipment can be determined cost-effectively. In other cases, an alternative strategy must be implemented in accordance with the relevant terms of reference. Therefore YTLPS has successfully set up and implements the company's strategic view on the maintenance and reliability management. YTLPS is a company with a solid future. As Malaysia progresses, electricity supply becomes still more important for the country's development, the IPP license for the YTL Paka power station runs for 1 years, which very much requires the plant to be maintained efficiently and economically.


Bibliography


[1] Moubray, J (11).Reliability Centered Maintenance, Butterworth-Heinemann Ltd , Oxford


[] www.maintk.com/what-is-tpm.html


[] Jones, R. B. (15), Use RCM To Identify Real World Risk , Journal of Plant Maintenance vol 74 , Issue 10


[4] Schurman, D (1). Reliability Centered Maintenance vol xxi No.4 December


[5] Schurman, D (1).Reliability Centered Maintenance vol xxi No November 1


[6] Williamson, M (1). Mills Partner With Seal Manufacturers to Reduce Process Costs, Achieve ROI ,. Pulp & Paper , 0004081,Vol 7


[7] Thompkins, James, A (00). Maintenance Must Be Seen As Priority, Plant Engineering, 0008X,Vol 56, Issue 5


[8] Heizer, J (001). Operations Management. New Jersey , Prentice Hall


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In the poem Storm Warnings the use of organization and choice of detail help to reveal both the literal and figurative meanings of the title.


The first stanza reveals much about an actual storm. Using the true events of a rising strom as details, the reader is first introduced to the literal storm warnings The glass...falling, winds walking overhead and gray unrest. Yet, the personification of the weather and use of words, such as unrest, adds a new element to the plot. Somehow the storm is no longer just a change in weather, but comes to stand for an uncontrollable force. The speaker uses details of his own reactions to illustrate the anticipation and nervous feeling that overwhelms him before a storm or unstoppable force. This mood of anticipation is further emphasized with the idea of air (moving) inward toward a silent core of waiting. However, sharing the figurative translation of the storm, this idea also implies all the predictable, yet unstoppable acts that inflict man and mans reactions.


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COLORADO TECHNICAL UNIVERSITY


MARKETING PLAN FOR THE


THE SEGWAY HUMAN TRANSPORTER (HT)


Online essay help on segway


BY


PAUL BECKFORD


JEAN ??


SANJIT POUDYAL


HASHIM AL-GHAMDI


MGM 60


ENGLEWOOD, COLORADO


MAY, 00


CONTENTS


I. INTRODUCTION (PAUL) ……………………………………..


II. THE MARKET


CUSTOMERS (JEAN) ………………………………… 4


MARKET SIZE AND TRENDS (JEAN)………………. 6


COMPETITION (SANJIT) ………………...................... 8


ESTIMATED SALES (SANJIT) ………………….. …… 14


III. SALES AND MARKETING


STRATEGY (HASHIM) ………………………….......... 15


METHOD OF SALES (JEAN)………………………….. 16


ADVERTISING AND PROMOTION (HASHIM) ……… 18


IV. CONCLUSION (PAUL) ………………………………………… 1


I. INTRODUCTION


A transportation revolution is here for the Segway Human Transporter or "HT" will soon be hitting the market. City Planners around the world are (or should be) in a frenzy as they prepare for the Segway HT to hit the streets. On par with the invention of electricity, the telephone, the solid state circuit and the Internet itself, the Human Transporter will force a major paradigm shift in the way people work, travel, commute, protect and to serve. The Segway HT is not like your average motorized scooter, its ease of use, mobility and power put it into a class of its own. It fills the niche between pedestrian foot travel and Automobile speeds. For now on, Postal workers can carry greater loads and travel farther, Police and Security Guards can patrol greater areas yet be more approachable.


Two models will be manufactured and sold at market introduction; the Industrial model and the standard model. The Industrial model is intended primarily for commercial and government uses and will feature more robust features such as greater range, higher and higher speeds. In the interest of safety, the Public will have the opportunity to buy the standard version at half the price but with limited functionality.


As detailed in the following sections, we have chosen our target customers, primary markets and identified our closest competitors. Our marketing strategy will take a multi-tiered approach, part of which will be to open our own Store Front in Downtown Denver and organize promotional events at college campuses in order to attract future Denver Businessmen.


II. THE MARKET


CUSTOMERS (JEAN)


For the customers, we use the market segment cross-classification matrix to identify the customers. Our target market is a group of people who work or live around Denver Country. We also concentrate on the group of people who are 5 to 44 years old and have annual incomes over $50000. Because our products are made for customers who have special needs, so we use the concentrated marketing zeroing in on a single target strategy to focus on only one segment.


Here are some potential customers around Denver Country that we think Segway HT can give the most benefit for them.


Manufacturing, Distribution, and Corporate Campuses


Segway HT will be an invaluable tool in warehouses, distribution centers, manufacturing facilities, and large corporate. Segway HT is a greater idea for carrying light cargo or packages than expensive motorized transport, and its speed will help maintenance workers, messengers, and others get to their parts faster, minimizing downtime caused by any failure or time wasted traveling.


Law Enforcement and Emergency Workers


With Segway HT, police, fire, and rescue workers could arrive at the scene of an accident far faster than if they'd had to negotiate crowded streets in a vehicle. Segway HT allows police officers to spend less time walking, helping them conserve energy. It also makes them more approachable than they'd be from behind a close car window or atop a horse, bringing them into contact with the communities they serve.


Security Guards


For security guards, Segway HT's faster speed allows them to cover greater areas while conserving energy for when it need. Segway HT can help security guards work effectively either in the building or in the ground.


Postal and Delivery Service


Segway HT will enable couriers and postal workers to cover larger delivery routes. By relieving physical strain that comes with walking delivery routes, or with carrying heavy packages, Segway HT could reduce stress and injuries for workers. Giving workers the strength to carry longer.


Parks and Recreation Areas


Segway HT allows people from the park service an easier way without a big vehicle. Also Segwat HT can reduce the pollution that affects the enviroment in the parks. Moreover, tourists could travel more deeply inside the park on Segway HT.


Tourism, Hotel, and Amusement Parks


Segway HT can give many benefits to the hospitality and tourism industries. Segway HT could reduce time and space by transporting maintenance personal helping food workers get to bar and restaurants. Moreover, courtesy workers and hosts at amusement parks would be more visible.


Airport and Airlines


Airport workers could travel faster both inside and outside of terminals on Segway HT such as Segway HT can take pilots getting to a distant gate faster, baggage handlers could tow a trailer to and from planes. Also, all of this could be accomplished without having to rely on trucks to other vehicles.


MARKET SIZE AND TRENDS (JEAN)


For our market size, we can infer to people who live and work in Denver area, so it can be everyone who live in Denver, age more than 4, and have annual incomes over $ 50000. From the data of the population in Denver, Colorado in 000 are used for estimate market size and trend for Segway HT.


General Demographic Characteristic 000 Denver Country, Colorado


Total population in Denver country, Colorado 554,66, however we target on people who have chance to purchase Segway HT


Sex and Age


Male 80,07


Female 74,4


Age Number of Population Percent


15 to 1 ,5 5.8


0 to 4 45,54 8.


5 to 4 11,676 0.5


5 to 44 86,40 15.6


45 to 54 71,000 1.8


18 yrs & over 4,870 78.0


Male 17,604 .


Female 15,66 8.8


Median age (years) .1


Total Market Size 00,06 people (from people who age 5 to 44) as of 6%


From http//www.census.gov/prod/cen000/dp1/kh08.pdf


From our discussion, we think, we should focus on customers who live in Denver because the number of people in Denver Country is the largest city in Colorado and large enough to be profit, also easy to advertise all of them. We don't want to target people all Colorado because the big expense have to spend on advertising and distribution. Moreover, people in one area have similar behavior, values, background and characteristics. It is easier to fulfill smaller group expectation in Denver Country more than people all state or around USA.


As the data, we can see obliviously that people who age around 5-4 are the largest group and people who age 5-44 are the second group, so we deiced target on these groups as our market. Also people from these groups have trend to interest in Segway HT. They are not too young or not too old. We don't want to target on teenager because roller-blades, Skateboards and bicycles may be our competitors in teenager market target. The most important thing, we may be the only one product in this market or we don't have any competitor.


In the future, we predict to increases our sell around 7 % for next 5 years by compare from trend of population increasing in Colorado.


Colorado Population in 000 4,168,000


Colorado Population in 005 4,468,000


In next 5 years population increase 7%


From http//www.census.gov


COMPETITION (SANJIT)


In the market plan study, my case is to derive Competitor and Estimated Sales for Segway product.


Competitor of Segway


This is the age of intense competition. Marketers must carefully identify and analyze their current and potential competitors. New technologies pose serious competitive challenge. Marketing competition refers to many firm engaged in satisfying the customer needs. There are two kind of competition in marketing the product. One is Industrial competition and other is Market competition. My goal is to analyze the marketing competitors of the product 'Segway' based on Objective, Features, Price, Quality, and User's view.


Segway is the members of scooter's family. There are mainly two types of scooter found in the market. One is Manually scooter and other is Electrical scooter. The purpose of manually scooter is to play. Electric scooters are used for play and are also used for short distance travel. Segway fall into the Human Transportation categories, which is also known as light vehicle. Actually, Segway didn't have a direct competitor. I am trying to compare with other scooter because they fall in the same family. X-port SLX/707, Great White E6, XTR are the most popular electrical scooter found in the market, can be the segway's competitors. Here, I am trying to analyze Segway marketing competitor with electrical scooters.


• Objective of the Product Every product has its own objective for consumer's attraction. Segway's is mainly used for Human Transporter and other electric scooter is used for playing. Due to use for human transportation, it is more popular.


• Features Since the purpose of the Segway is different. It has more advanced features than other electrical scooter. It is also called as transportation vehicle. See appendix for tabular presentation of each scooter type.


• Price Price of a product plays the major role in the market. Even the Objective of the product is for general use, quality is excellent still the product may not sustained in the marketing competition. This is due to the pricing policies. Generally, people looks at a price before buy and tries to compare with other similar product. Segway has two kind of model (Industrial and user's) and price varies based upon the model. Price for industrial model is around 8000$ and user's model is around 000$. If we compare the price with other electric scoter, segway's price is very high. As, I have already mentioned above that this is not an actual electric scooter only the fall in the same family. Segway has multi functional use, which varies the price with other scooter. The highest price of the electric scooter is around 00$.


• Quality Quality varies the price. Logically, if the price of the product is low, consumer cannot expect high quality. Segway has series like e-series, I-series and p-series. This is not due to vary in quality but due to feature change in each series. Analyzing the quality of electric series, there is lots of variation on price. In average it starts from 00$ goes up to 00$. It cannot be that 00$ scoter's quality is as of 00$ scooter. In my view, Segway never compromise with price and quality.


• User's View I had a short conversation with my apartment's children who are playing an electric scooter. And found that they bought the scooter just to keep their children busy in summer. I also found that the children feel good when they play with electric scooter. It runs fast and enjoy in playing. It concludes that, the purpose of the electric scooter is play rather than travel.


Segway performs a feasibility study on Tampa post office. Post office announced completion of the feasibility test of the Segway Human transporter, a-self balancing, and electric powered transportation device for use of mail delivery. The Segway used on five residential delivery routes where a portion of delivery are made by the letter carrier on foot. Each delivery has approximately 500 deliveries address. The postal service evaluation of the Segway test data will include safety and ergonomics, ease of use and adaptability. Segway are testing in lots of company such as National Park Service (NPS), GE Plastic (Unit of General Electric Company (NYSEGE)), Atlanta Organization etc. The company they are testing Segway are very positive about the product and willing to use.


Student's view


In short, electric scooter and segway are basically used for human transporter. Electric scooters are more used for playing purpose and segway are testing as transportation. There are not closely competitors for segway in the market. It is a new product and use for multiple purposes. Segway are also used for cart carry. Eg. Post office personal can dump the letters and packages in the cart and use segway to pull along their way. About the pricing, even the price of a segway is higher than general electric scooter companies are willing to use segway for safety and for multi purpose transporter. I think that segway is having the monopoly market.


Segway


Manufacturer Segway LLC


Price Industrials Model 8000


User's Model 000


Top Speed 1.5 mph


Weight 65 to 80 lbs (Depending on model)


Turning Radius Zero


Climbing Capacity 0 Degree incline at full payload


Wheelbase 0 (Single Axis)


Width 5 or inches depending upon the model


Tire size/type 16 x inches or 1 x 4 inches depending upon the model, Michelin-developed tube pneumatic


Motor type Redundant, integrated dc brushless servo motor withintegral magnetic feedback device.


Braking system Regenerative


Battery type x 7V or 58V nickel metal hydride or nickel cadmium, depending on model


Distance on Battery 10 to 15 miles (7V niMH model)


Battery charge time 4 6 hours


What makes the product Unique? Self balancing capability; on-board, smart charging system; high-technology electromechanical system like solid-stage gyros and brushless dc servomotors; extensive use of redundant systems for fault-tolerance.


X-Port SLC/707


Manufacturer EV Rider, Inc


Price $ 6


Top Speed 18 mph


Weight 5 lbs


Turning Radius Within its own Wheelbase


Climbing Capacity 150 lbs @ 15 degree


Wheelbase 5.5 inches


Tire size/type 1.50 x .5 inches, pneumatic


Motor type 50 W, 4V dc rare-earth magnetic


Braking system Front V-brakes; Rear drum brake


Battery type 4V lead acid battery


Distance on Battery 10 miles


Battery charge time 4 6 hours


What makes the product Unique? Has both front and rear suspension, adjustable seat and handlebars.


Great White E6


Manufacturer RadGo


Price $ 5 ( $6 with seat)


Top Speed 5 mph


Weight 68 lbs


Turning Radius About 8 ft, through depend on speed


Climbing Capacity 10 degree incline


Wheelbase 8.5 inches


Tire size/type 10 inches pneumatic (85 psi)


Motor type 800W, 6V dc brush motor


Braking system Cable actuated


Battery type x 1V x lead acid


Distance on Battery 18.5 miles


Battery charge time 6 8 hours


What makes the product Unique? Most powerful electric scooter


XTR


Manufacturer BladeZ


Price $ 74


Top Speed 18 mph


Weight 46 lbs


Turning Radius Not available


Climbing Capacity 10-15 degree grade, depending upon weight of rider


Wheelbase 46 inches


Tire size/type 10 inches Kenda slick pneumatic


Motor type 450W, 4V dc brush motor


Braking system Disk/Caliper


Battery type x 1V nickel metal hydride


Distance on Battery 1 14 miles


Battery charge time hours


What makes the product Unique? First use of nickel metal hydride battery on an utilitarian (non-toy) scooter


ESTIMATED SALES


The product is basically designed for organization in reducing a walk. I found that the product is not useful for homely purpose. Lots of organizations are in a feasibility test of the product. If feasibility report shows a success then only the sale of the product is high. Estimated sales based upon the interest of the organization.


III. SALES AND MARKETING


STRATEGY (HASHIM)


Our strategy is divided into three stages, short term, med term and long term.


- Short term (introduction)


This is the most important stage for two reasons


1- Its totally new product and idea, so it needs a lot of conviction for its benefit and feasibility.


- This stage is the base for the two other stages, so if we fail to market this product and convince the people in this stage we will not success to reach our goals and thus the whole project will cascade.


Anyway, in this stage we are planning to introduce and market the idea of the Segway before the product, we will focus on two points, the environment and the energy. After the idea introduction we will introduce our product by focusing on price, ease of use and safety. We dont expect high sales but we expect government incorporeal support and worm welcome from people.


- Med term (circulation and publicity)


Our two main goals in this term are


1- Make customers depend on Segway in their transportation.


- Draw our product in the transportation map.


We should sell as much products as we can with a very reasonable price. We expect to gain some profit at the end of this stage.


- Long term (replacement)


Our goal in this stage is to replace our product instead of cars. We expect to invest more money in this stage to develop Segway and its research. We are planning to look for outside markets and study different cultures to suite our products in everywhere.


This is our main strategies, but of course there are smaller goals such as selling our idea to other company in another country such as Japan if we are shortage of money. Its important to take strong control of the financial sources during the work on these strategies. We know that sometimes shortage of money is the cause of frailer, not another reason.


METHOD OF SALES (JEAN)


From our market size and market target that focus on Denver Country area only. It is necessary to use appropriate method of sales. We decided to open The Segway Shop in Denver Downtown as a Bulk-Breaking Function because this Segway Shop buy large quantities of products and sell to customers in each item.


The Segway Shop performs as a Manufacturers' agent because this shop is manufacturers' representative that is totally controlled by producer. This shop is operating in geographically limited area (Denver Country only) and this shop sells products, parts, and accessories from Segway HT only. There are many benefits of Segway Shop in Denver Downtown.


-The Denver Downtown area is the center of Denver Country and many people have chances to come in downtown area.


-Many companies and government organizations that is our target market are located in Denver Downtown. We can advertise, distribute, and reach easily to our prospect customers.


-Everyday, there are many people pass around the Segway Shop. We can have many chances to meet new customers without any cost.


-Because the most our target group live near Denver Downtown, we can safe the cost for shipping products to customer that ordered them.


In the first 5 years, we have only one Segway shop. This shop is not only opened for sell but also it is opened for give services too. A mechanic team is available every business day in Segway Shop. Moreover, customers could find all parts and accessories too. We still offer the customer service for new customers and old customers to keep the good relationship for customers.


We can conclude that The Segway Shop works as an Agent of Segway company. The first function is bringing customers to meet producers easily. This shop is allow taking possession of goods but cannot take the title. This shop offers products, service, and delivery (without extra charge in Denver Country area) too. Also this shop has an expert knowledge about product and operation.


ADVERTISING AND PROMOTION (HASHIM)


Although this mission will be commission to an advertising agency; we should put together a guideline that contains the following points


- The main media will be our voice to our customers such as, TV, Radio, Theaters, The Internet, Newspapers, Magazines and other communication media.


- Present our product in the famous night shows such as tonight with Jay Leno.


- Call our target of customers by phone and invite them to come over and try our product.


- Focus our advertisement broadcasting at the high traffic time (morning and evening).


- Setup agreements with large and mid companies to bring our product to their offices and present it there to the company and its employments.


- We should sit tight with the environment-friendly emblem.


- We should focus our ads in the bus stop parking for long time.


- Promote Segway in the universities and colleges between the students and give them chance to try it on the campuses.


IV. CONCLUSION


With its far superior mobility, incredible power, versatility and stability, the Segway HT is going to change the way we do business and how we get to our respective businesses. Our target market of Medium Income earners, living in densely populated areas are, sure to be our most valuable customers. Government agencies such as police departments, military and the postal service will benefit from wider areas of coverage and the ability to move quickly on sidewalks, even amid crowds. Commercial enterprises are going to increase efficiency and cut costs by decreasing worker fatigue, increase mobility and speed.


We don't believe our closest competitors, whom are using completely different technologies in their scooters, will be much of a threat. For the most part, their products are cheap and primarily intended for recreation. Despite the fact that our product will cost considerably more than these other products, we feel that the Segway HT fills a void in human transportation, it empowers the pedestrian.


By now, you are probably wondering, "where can I buy my HT"? Well that is a good question as they are not yet for sale but you can get on a waiting list at Amazon.com or stop by our Downtown location in Denver, if you've heard our Radio and TV spots, they you'll know the way.


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