Case Study- Black and Decker Corp- Power Tools case study; Robert J. Dolan HBS

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Key Issues


Low market share of the relatively new Professional Tradesman Segment


1. Harvest Professional tradesmen Channels


. Sub-brading


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. Drop the B&D name from professional segment


Environmental Analysis


Demographic


Men professional tradesmen for the tools. Housewives for Housewares divisional products


Marketing


Customer Analysis


Mainly trade companies rather than individuals- end users are electricians, plumbers, builders etc. Customer loyal to existing distributors


Product Analysis


Power tools and housewares- electrical handheld equipment for both professional and consumer use.


Colour a product differentiator


Distribution Channels


Grainer of Skokie, Illinois- 00 branches, stocked more than ,000 items


Home Depot


Home Club


Twosteps


Ace


Retailers not positive towards Makita brand


Pricing


Each of the customers had generally about $000 invested in tools of the trade.


Spending $1000 per annum


Strengths Weaknesses


Powerful Brand name #7 in USA, #1 in EuropeBrand recognitionMarket leaderExceptional growth50% product revenues outside of the USA0% of share of overall marketExcellent knowledgeable serviceIn depth field tests.Strong R&D Low market share of the relatively new Professional Tradesman SegmentSeen by some as fathers day gifts not professional tools


Opportunities Threats


Household divisionProfessional Tradesmen segment growing the fastest. Makita holding market share of the Professional tradesman segmentB&D brand viewed as home use products.


Recommendations


B&D should look at the possibility of using a sub brand backed by the B&D name- Through this re-branding strategy B&D name would hold the back bone to the core product although a key differentiation would exist through a new or existing sub brand such as De Walt.


Focus sales on Two-Step where Mikita has 55% of market share.


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Christmas

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Christmas has it lost its true meaning?


When the twenty-fifth of December starts to creep up each year the first thing that comes into most peoples head is, "What do I want this year for Christmas?" and the answer is usually the latest toy or game that is out at that time. Hardly any one will stop to thinking about the real reason why we celebrate Christmas, which is that it was the day that Christ was born. The religious side to Christmas is slowly starting to fade away. It is now just a chance for adults to get together and have a drink and for kids to get the latest toy that has just came out. It is no longer about celebrating Christ's birthday.


I am going to discuss this point and hopefully explain why I feel that Christmas is just about a chance to get drunk and get the best toy out in the shops. There are of course points both for and against this so I will discuss both sides.


Every year Christmas starts even earlier than the previous it no longer starts when we reach December, for some people (especially those in advertisement and marketing) it starts as early as October. People start to put their trees and decorations up around this time and some have even bought most of their presents. The putting up of decorations (which has nothing to do with the birth of baby Jesus) has even gone as far as people putting decorations up outside their houses and having a compotation to see who has the most decorative house. Shops have realised that if they want to make more money the best time of year to do this is at Christmas when they know that parents will go shopping mad to try and find the best present for their children and they know that the parents will pay huge amounts of money to do this. This has lead to advertisement campaigns getting bigger and some shops are starting to advertise their Christmas stock as early as September.


The giving of presents, which is supposed to represent the three wise men giving baby Jesus their presents, is no longer about the giving of the gifts it is about the getting of the gifts. This is especially true for children, who for months before have been annoying their parents about getting the latest toy, which they have seen in shop windows or on TV. It could be argued that Christmas is still about the birth of Jesus because schools do tend to concentrate more on religion at this time of year and also churches are fuller at this time of year but they aren't as full at any other time of the year.


The media don't advertise the religious side to Christmas they just advertise the Christmas presents and decorations because they know that this will bring them more money because people will go out and buy a magazine full of ideas of how to decorate your house at Christmas rather than buy one that celebrates the birth of Jesus.


Some people see Christmas as an excuse to have a party and get drunk. Staff Christmas nights out are organised where people use this Christmas gathering as a way to have a drink with friends and to speak to people they haven't seen in a while but while they talk they wont mention anything about the real reason about why they should be there which is to celebrate the birth of Christ. An argument against this would be that even though adults use Christmas as an excuse to get drunk it also brings people together e.g. at office parties, the whole family coming to have Christmas dinner all together.


Christmas also builds up a lot of expectations just to let people down. For months everyone has been planning this great Christmas but when the day comes it isn't as good as planned it's just the same as every other year, you get up open the presents, play with what you got then you have your dinner then it's over just like any other day. But the building of these expectations also gives people a feel good factor about their lives because they feel that they have something to look forward to, the New Year and a new beginning, which could be regarded as a Christian belief.


I believe that Christmas has become an advertisement for shops to sell their goods and to make money. The religious side to Christmas has gone and all anyone bothers about now is getting the latest toy or gadget. It is no longer about the fact that we should be celebrating the birth of Jesus.


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Schizophrenia recovery

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Its only natural to want to get back on track and begin to participate in life again. Recovery can only begin, however, when there is a desire to be healthy.


As I talk with families who have a loved one with schizophrenia or any other serious mental illness, the topic of how to motivate him/her away from a destitute life spent watching t.v. on the couch 4 x 7. There are two things that come to my mind regarding motivation. First, a person needs to know that there is a great possibility of developing a new life after the onset of mental illness. Without that knowledge, there is no hope to live nor reason to want to be healthy.


Repeatedly, I was told that I would be affected by schizophrenia and wouldnt be able to do everything I had once wanted to do prior to the onset. Wrong. The truth is that there is hope for those that believe. It may and probably will take time. Months may pass before you see signs of recovered health, but time spent in recovery is an investment that will bring forth a future that will give you freedoms and options that one does not have while living under the umbrella of the mental health system.


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The second thing that comes to mind regarding the couch potato life-style is contribution. During the second week of my hospitalization, I began to see how recovery depended upon my ability to use the skills that I had. Once I began to redevolp those Activities of Daily living I mentioned above, I was able to ponder the important things in life. Eventhough it was going to take years to build my strength up again, I decided that I would begin to help people while I was in the hospital. Of course I could do very little, but the point was I did all I could. I remember helping a person look for a missing puzzle piece inside a recreational room. That act of service helped take my attention away from thinking about my problems and gave me the opportunity to focus on something constructive.


So what is the difference between a healthy person evolving from schizophrenia, and a person stuck in the seemingly endless torment of it?


Answer Self Concept


Once a stabilized person has the desire to be healthy and takes responsibility for his/her actions, a genuine self will begin to sprout. By changing the way we see ourselves, our thoughts and actions will shape us into that person. Identity crisis is typical for someone experiencing schizophrenia. Without identity, we live our lives in the dark and live lives that are filled with experiences that seem unrelated. Our hope is in the future, but our minds and hearts are in the past. By focusing on changing our self-perception, the here and now of life becomes our constant focal point of awareness.


When we bring our awareness into the present moment, we can begin to see how our breath plays an important role in keeping us at the level of health we desire. I would even go as far as saying that a person will completely recover his/her life and experience remission if proper diaphragmatic breathing is substituted for shallow breathless breathing.


Diaphragmatic breathing is the opposite of shallow breathing.


Heres how


Begin by breathing in slowly, through your nose while mentally counting to five. When you are inhaling, picture the air going down into your stomach, not your lungs.


Put your hand on your stomach and you should feel it expanding. Now, slowly exhale through your mouth for a count of five. Picture the air emptying out of your stomach until its totally expelled. If you are doing it properly, your shoulders and chest will have very little, if no movement whatsoever.


Repeat ten times during practice and as long as needed when you are feeling overwhelmed by thoughts, emotions and attitudes.


What is one of the main benefits of a healthy identity?


Answer Healthy Self Esteem


We become more compassionate about the world we live in as we come closer to our genuine selves. Its in our higher nature to desire meaningful relationships that build strong communities. Our capacity to contribute will increase as we demonstrate to ourselves our capabilities. When we see the good that we bring forth (and remain humble), we will understand how valuable our contributions are and feel good about ourselves. Its important to give oneself time to process this information through experiences. I didnt consciously say to myself If I bring joy into someones life, I will feel like a new man. Thats artificial and will probably not come from the heart if our main intention is to feel good about ourselves. My healthy self esteem was a result of being the loving human being that I think we all are if we humble ourselves and allow the powers of love work in our lives.


Self concept + self esteem = ?


Answer Self confidence


A funny thing happens as we feel great about behaving from the person we are inside, we develop the self confidence thats needed to continually improve our strengths and talents. In the spirit of gratitude, we can look forward to integrating our abilities to serve life to such a degree that we become much more than what we thought of ourselves during the process of schizophrenia. Those 5 and 1/4 years provided me the experiences I needed to be confident in my capabilities as I defined my self concept.


I became so confident in my abilities to serve people that I was able to progress gradually from volunteer jobs to part time jobs, and then on to full time jobs. I was also able to go back to school. Even though a couple of times I needed to withdraw from school when I was unable to utilize stress at that time, I did find a vocational trade school that provided the opportunity for me to learn offset printing in the graphic arts field. Ive been able to screen print and embroider t-shirts, operate printing equipment, work at a corporate headquarters for Borders.com, and currently operate a web development company I created called WEBLANZ.COM, LLC. Happily married for three years, my wife and I enjoy the blessings of parenthood with a and 1/ year old son and a 6 month old daughter. My message is a simple one. Total remission is possible. Expand the good from where youre at. There is no magic formula that works for everybody since identity is the main issue involving schizophrenia. Everybody sees a different healthy person inside him/herself that is truly unique.


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When a person finds him/herself stabilized and functioning fairly well while having not been hospitalized or any similiar relapse for a period of a couple to three years, I question the validity of keeping such a person on medication. It can be argued that its the medication thats keeping the person functioning, but I dont believe it. If the person has established a reasonably strong support system which may include family, friends, and neighbors, its my belief that its time to work out a plan of gradual reduction of medication. If one is fortunate enough to find a doctor who is supportive in this decision, all the better. However, this probably wont happen and will need to be done with other responsible people who have a good idea what this persons strengths and weaknesses are.


Just as there is a time for a cast to come off the once broken bone, there is also a time to stop using the medication as a crutch. This is the period of remission. This is the point in which one will experience recovery to its fullest. Remission is much more than just not being on medication. Remission is the reward for a completely successful recovery. Now, one of the first thoughts I told myself on that April 1 night as I decided to stop taking the medication was that I gave myself permission to go back on medication if I should ever need it. After all, it was my decision to start taking it and I knew it was the right thing to do in order to be stabilized. This idea of accepting the need to go back on it at any point of my life has kept me from stressing out about it, and is one of the many factors that has kept me strong without medication for 8 years and counting.


Stress!???!! First of all, stress is not bad; its good. It turns coal into diamonds. Secondly, when our attitude accepts the things in life that cause us to feel stressed, we need to understand that there are lessons within these stressors that will help us progress on lifes journey. And lastly, its a crime to think of how many people increase their dosage of medication just because they feel stressed. I was guilty of this a few times and I know how tempting it can be. Feeling stressed does not mean that a person is going to be unstable. Its appropriate to get upset when things are upsetting. Medication will not take away stress; it can only mask it and deceive us as stress festers and develops into even more complications on any physical, mental, emotional or spiritual level. I believe strongly that all people who experience schizophrenia could achieve full remission. The major stumbling blocks are


- No belief or hope in ones recovery


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Life on the color line Book Review by another author

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Ever since Horatio Alger told his tale, there has been a genre of biography that deals with the American dream, of how a person can rise above poverty and ignorance and become famous through grit, education and maybe a good mentor. A later version of this genre covers lives of people oppressed by race and poverty who make good.Gregory Williams' absorbing Life on the Color Line, subtitled The True Story of a White Boy Who Discovered He Was Black is yet another twist in the litany of the poverty and abuse sub genre. This story reveals how Williams was raised until he was ten years old convinced that he was a white child. His popular and charismatic father Tony, he was told (and never doubted) was Italian; his mother was a tempestuous redhead. After being abandoned by their parents, Gregory and his younger brother were raised by his father's relatives, who were black. This is when Gregory discovers he is part black.


Williams, now the dean of the Ohio State University College of Law, had a childhood that would have wrecked an ordinary mortal; it came close to destroying his younger brother Mike. Williams seems never to have lost his energy and determination to succeed through all the grim and harried years of his youth. His childhood is a constant story of mistreatment, overwork, and betrayal. Gritty poverty and the ensuing hunger and desperation overwhelm him time after time. A boy with very white skin living with black relatives, Williams was the target of rejection from both races. In spite of this, Williams prevailed.


Central to the success of this book is the author's detachment he tells his story as it happens with great drama, humor, and understanding of the people involved but without entering into analysis of what each tumultuous event was doing to his psyche. Despite beatings, being abandoned, being cheated of money, of chances to succeed, and of love, Williams had a strong attachment to his father. Gregory Williams is able to make his disreputable but gregarious alcoholic father come into focus as a man with a great deal of promise, writing talent, political savvy, and a sense of timing with history. Williams does not bewail his father's failure. He just attributes it to the inevitable vicissitudes of drink and uproarious living. The elder Williams is alive in these pages, in a strangely backhanded tribute to what might have been.


Gregory Williams looks back at this ragged, chaotic childhood to find in it the reasons for his perseverance and success. He says, In spite of all of the pain and grief of my early years, I am grateful to have been able to view the world from a place few men or women have stood… I am bound to live out my life in the middle of our society and hope that I can be a bridge between races, shouldering the heavy burden that almost destroyed my youth.


What drove Williams to his eventual success? He says that every time he got discouraged, he would recall the first few months living with his relatives as an outsider. I reminded myself that if I could make it through those days, all other obstacles could be overcome. He pushed on, to a master's, a law degree, then a doctorate. It was never easy, and at the height of his discouragement, he received a letter from Miss Dora, who had raised him, saying But I know you are trying to go to school and trying to work and be a lawyer and I hope I will live to see you make it. He knew he had to persevere.


This is the pattern of the genre, then. A person with seemingly insurmountable odds against him (or her) becomes convinced that an education is his salvation. There is usually a mentor, an older person who believes in him and encourages him. There is usually a little luck along the way. But most of all, there is a burning determination in the heart of the protagonist that he or she will survive, persevere, and succeed. Williams has written an outstanding testament to the power of a persevering heart.


Please note that this sample paper on Life on the color line Book Review by another author is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Life on the color line Book Review by another author, we are here to assist you. Your cheap custom college paper on Life on the color line Book Review by another author will be written from scratch, so you do not have to worry about its originality. Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!


Political Christmas in the Philippines

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With all the strife of the Philippine government and the downsizing of our economy, Christmas never fails to touch all of us. Touch us, in a way, which never felt redundant. These past years, the political aspect of our country continued to haunt us with such feelings of doubt, instability and insecurity. Nevertheless, it did not hinder us to celebrate Christmas in our own special ways.


With the impeachment trial going on for weeks and the economic instability recurrent, one may ask if there was anymore that could be done to contribute to all these hardships our country has been having. But, hey, people may be wrong into thinking that. Christmas was just 'round the corner the past month, and now, we are starting a New Year.


Politically informed and motivated…those are the few words that would describe most of the followers of the impeachment trial on TV. Critics have then again said that these things would do harm to our country. On the other hand, Christmas speaks about love, peace, and serenity. Just thinking of the holiday seasons that passed; can we truly say that we had a fruitful reflection on what Christmas talks about?


Christmas is the time of year when families get together, spend more for gifts and just have fun. But this year's Christmas was not like the past Christmases we had. This year was different. And the difference??? It is not for me to say but for us to see. We have been so conscientious of our own needs and wants but gladly, now, we know that life is really not a box of chocolates.


Cheap research paper on Political Christmas in the Philippines


This year's Christmas was celebrated in a much more simple way because of the economic crises we've been having. People cannot spend anymore than they used to because this is a point in our life that we have to save for the rainy days, as the ant in the story "The grasshopper and the Ant". And I'm glad, at the same time melancholy about the truth that this has to portray we finally got the meaning of Christmas but it had to be done in a disguise of an economy and political turmoil.


The next time, Christmas comes around the corner, we have to keep in mind the real meaning of Christmas. Political and economic dissension may vex us as citizens of this country but it will never change our beliefs about the meaning Christmas. That is if we know what it really is.


Please note that this sample paper on Political Christmas in the Philippines is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Political Christmas in the Philippines, we are here to assist you. Your cheap research papers on Political Christmas in the Philippines will be written from scratch, so you do not have to worry about its originality. Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!