Thursday, July 12, 2012


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To Colleagues

From Teresa Neururer

Date November , 004

Subject Corporate Culture

Last week I read an article on how a business can improve its corporate culture by implementing the Internet to its business practices. I think the article “ Incorporating the Internet in your corporate Culture”( http// gives good suggestions how a business should adapt to the developments in the new economy.

In order to keep up with our competitors our business needs to adapt to these changes by adding E �business to our corporation. Meaning everything from web page access, to an intranet that has its own mail server. The article points out how a web page could be implemented effectively while providing the greatest amount of value to a business.

· First we have to pick a Domain name that’s easy to remember and easy to spell. Preferable is should be our company’s name. Another successful web branding strategy is to select an address based on a product name that identifies our product or our well-known trademark. A .com address is preferable over a .net, simply because it is more common and is what most people use when they are guessing at website addresses.

· The next step is that all employees with Internet access need an e-mail address at our companys domain. An address like is likely to appear more professional and easier to remember than the same employees personal e-mail address, which might be We have to develop a company-wide protocol for e-mail addresses, such as peoples first initial and their last names, or the first three letters of their first names, followed by the first three letters of their last.

· We should have company wide standards for responding to e-mail. For example, we might require that customer-contact employees check their e-mail every two hours. We might set a standard that all e-mails get a response within 4 hours, or sooner.

· Our website should be able to

o Receive and process orders;

o Provide technical information about our products; and

o Answer frequently asked questions (FAQs).

· Just like the company directory in our lobby, our site should have a detailed e-mail directory, complete with job functions, so correspondents know to whom they should send their e-mail.

· Finally, we should use all of your print material to publicize the message that customers can do business with our company on the Internet.

· Proper integration of our website with our business process should reduce telephone calls and provide our customers with more direct, convenient contact with our company, around the clock, without any ongoing involvement of our staff.

Therefore I would propose to invest in a professional website in order to fully maximize our costumers convenience. And if our web site utilizes the suggestions mentioned above our chances of successful implementation will greatly improve.

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