Tuesday, April 17, 2012

Marketing

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Information and Management Systems Coursework Brief 00/004


The aim of the coursework


The aim of your coursework is for you to show that you can look behind the labels and understand what an information system does for management, rather than how it is labelled or is implemented. In particular, we are interested in what information does to enable management to set goals, and achieve them in the context of a disturbing environment.


Coursework tasks


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1. Choose the web site of any organization or group of organizations whose business you find interesting. It may or may not be a commercial business. Examples of your choice might be an international plc, a government department, a professional body, a political party, a charity, a football club or a religious commitment.


. Prepare a presentation which answers at least three of the following questions


a. What does the web site do help the organization set its goals?


b. What could the web site do help the organization set its goals?


c. What does the web site do help the organization seek its goals?


d. What could the web site do help the organization seek its goals?


e. What does the web site do help the organization influence, anticipate, or accommodate environmental disturbances?


f. What does could the web site do help the organization influence, anticipate, or accommodate environmental disturbances?


. Present your results as a PowerPoint file, with a maximum of 1 slides.


What is being assessed


Although you are required to use standard management software and the Internet, the coursework is not primarily a test of information technology skills. Good presentation and communication of your understanding of the coursework tasks is what will score the best marks; rather than showing off fancy skills with the software .


What you should submit


· A virus-free .5 inch floppy disk containing your file which will work with the PowerPoint software application package which is available to you at the Management Centre.


· Your disk to be enclosed in a standard covering form, which your course tutor/lecturer intends to issue by week 8 of the semester.


You must not submit anything other than the disk and the covering standard form. The submission date for coursework is Monday 8th December. More details will be supplied during the course, via Blackboard and lectures.





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