Sunday, January 8, 2012

Describe a product and how to build customer value?My product is Nike football shoe. . Nike sports shoe covers almost all types of Football shoe such as men¡¯s air zoom apocalypse, Men¡¯s air pro Destroyer stove;Men¡¯s pro stove, women¡¯s air zoom impact;

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Describe a product and how to build customer value?


My product is Nike football shoe. . Nike sports shoe covers almost all types of


Football shoe such as men¡¯s air zoom apocalypse, Men¡¯s air pro Destroyer stove;


Men¡¯s pro stove, women¡¯s air zoom impact; women¡¯s air zoom Barracuda stove ,etc.


Cheap custom writing service can write essays on Describe a product and how to build customer value?My product is Nike football shoe. . Nike sports shoe covers almost all types of Football shoe such as men¡¯s air zoom apocalypse, Men¡¯s air pro Destroyer stove;Men¡¯s pro stove, women¡¯s air zoom impact;

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The price of Nike¡¯s football shoe ranges from $00 to $0 , depending on the product¡¯s


Style, fashion and market positioning. Nike football Shoes are famous for innovation and inspiration.








We loved sports. Thats first. Second, we knew that technology and innovation could improve performance. And when you improve performance, you enhance the game. Uplift one and you uplift all. That premise formed our basketball philosophy 0 years ago. It still does.


For us basketball will always be the players game. Every boot and shirt, every ball, sock, bag and ad contains 0 years of immersion in the culture of hoop.A guy named Moses, the first guy to ever sign a pro basketball contract straight out of high school, was among the first to wear Nike basketball shoes. Weve been working with elite players ever since, using their insight and talent to create radical innovations that help every man, woman and child the world over play the game they love. Weve seen and done a lot in 0 years. As the players shorts got longer and their socks got shorter, Nike got better, finding new ways to shape the game. We shaped it with mesh in The Dynasty shoe. We gave it air in the Air Force 1. We cushioned it with Shox. We got banned with the Air Jordan. Launched Flight, Force and Uptempo. And we sang the game, with Michael and Mars, Little Penny, Mr. Robinson, I am not a role model and Freestyle.











As Nike became synonymous with innovative design and elevated performance, basketball became a uniting force, a passionate hoop culture, wrapped in the poetry of streets that reach around the globe. From the helicopter heroes of 15th Street to the Hoosier heartland, from the blacktop of Venice Beach to the passion play in China, Italy, and Eastern Europe, basketball now belongs to the world.


Its a rich heritage that we thought deserved to be celebrated. So we did. Its all in this new book Sole Provider, available nationwide this month. Profits benefit Boys & Girls Clubs of America


Its our job at Nike Basketball to live inside the evolution of the game; to take the heart and soul of hoops and turn it into the art and science of performance








Product Technology


Nike¡¯s mission has always been to provide a competitive edge, to help athletes perform better. Nike climb inside the athletic mind. and feel every beat of the athletic heart. Nike flex, bend, twist and torque every inch of athletic sinew and muscle.


They develop the advanced technology in football shoes including


Nike Cushioning to reduce shock, distribute pressure, protect from impact and offer comfort. Nike has invested and achieved more in the figuring out how to do this than any other sports company.


Nike Air Durable. Versatile. Revolutionary. Nike Air was the first air technology developed at Nike, and it changed the way we think about cushioning encapsulated air to cushion the footstrike in athletic shoes. It remains the standard in impact protection more than 0 years after its debut.


Zoom air Lightweight, super-responsive performance cushioning. Incredibly thin, Zoom Air brings the foot closer to the ground, for optimum feel and aggressive maneuverability. Very light. Very responsive.


Nike Shox revolution in cushioning and impact protection. Nike Shox technology provides an optimal environment for cushioning, a slower rate of impact loading (which helps reduce the risk of impact-related injuries), and a uniquely responsive feel. The highly resilient foam in Nike Shox columns is made of energy-efficient material that enhances durability and spring.





Exciting product line full of passion


Nike¡¯s design always leads the fashion trend and touch people¡¯s potential aspiration The design of Nike expresses the philosopher on casual, enthusiasm , innervation at the same time. Nike company build a team of genius stylist and set up e efficient marketing information feed back system, thus the stylist can absorb the most updated fashion information and digest into his design.


shoes style


Nike Mens Air Zoom Apocalypse II$1. Nike Mens Air Pro Turf Destroyer Stove$11.


Nike Mens Air Pro Turf Stove$11. Nike Mens Air Pro Shark Stove$11.


Nike Mens Air Zoom Impact D$10. Nike Mens Air Pro Turf Destroyer Low$10.


Nike Mens Air Pro Turf Low$10. Nike Mens Air Zoom Barracuda Stove High$10.


Nike Mens Air Zoom Barracuda Low$. Nike Mens Super Speed D /4$8.


Nike Mens Speed TD /4$84. Nike Mens Super Speed D Low$84.


Nike Mens Speed TD Low$7. Nike Mens Air Astro Grabber /4$7.


Nike Mens Air Impact Shark M$7. Nike Mens Air Astro Grabber Low$74.


Improve service


Nike aims at TCS- total customer satisfaction and will replace at its expenses any dissatisfied customer¡¯s sports shoe in a fixed period. All the delivery shoes shopping should promise the 100% guarantee to the customer¡¯s request on products


Changing or even return.


Regular customer satisfaction research related to all aspect is a good way to keep high service quality.


Manage Diversity from Customers


Nike¡¯s supplier diversity program mission to implement a global strategy where Nike¡¯s


Supplier base better reflects Nike and Nike¡¯s football shoe customer base-a diverse population of ethnice minority ,women , and people with disability thereby increasing market share and building brand equity with targeted diverse markets.


Nike football shoe¡¯s design , advertisement orientation and raw material are treated based on the Customer diversity. In different region, the style is adjusted due to culture difference.


Nike embrace the difference of individuals within the large context of shared dreams. Nike use diversity to elevate everything they do.


At the same time, global popularity can change local people¡¯s taste, they used to chase it. So Nike research this and assess carefully what kind of tradition should be respected and what they can lead local people in international market for its football shoes.


Strong hearts , active minds, spirited bodies. Nike is fueled by the vitality of people who work here. As a company and as individuals, Nike ardently contribute to the communities where people live, work and play throughout the world.








In fiscal year 00, Nike and the Nike Foundation contributed more than $ million in cash and products. Nike focuses its grantmaking efforts on programs that encourage the participation of young people in physical activity and programs that address innovative solutions to the challenges of globalization. Nike also supports our athletes, who give back to their local communities and support causes that are important to them. Whether inspiring youth to be active in sport, building self-esteem and confidence, or creating awareness of medical issues, these athletes are passionate about their community contributions. But its always about more than just money. Its about hope.


In the Asia Pacific Region, Nike has been taken a broad approach with our community investment to address different needs and issues in individual countries.


Sports & Fitness


Also in the Asia Pacific region, Nike actively promotes and encourages kids participation in sports through organized sports programs, sports clinics, and has provided better and safer sport facilities in some key cities such as Beijing, Sydney and Bangkok. In this arena, Nike works closely with the government, local communities, non-governmental organizations and sports associations to advocate the benefit of a more balanced life combining both academic and physical achievement.


Nike Football Park


In June 001, Nike and its footwear factory partners in China partnered to donate a new, full-sized Nike Football Park near the Dong Dan sports facility located 15 minutes from Tiananmen Square. As part of the Dong Dan sports facility, the field will be available to community soccer enthusiasts for two hours every day free of charge. The field contains 100% Nike Grind material made from recycled athletic shoes and factory rubber scrap.


Open Schools Program


Since 17, Nike has worked with the Shanghai Education Bureau to provide youth with safe places to play after school and on weekends. Each year Nike helps five schools in the Shanghai area keep their basketball courts and playgrounds open after hours for kids to play. Currently schools are involved in the program.


Education Programs


Nike has collaborated with contractors since 17 to provide education opportunities for factory workers in developing countries such as China, Indonesia and Vietnam.


Small Business Loans


Nike also supports microloan programs in Vietnam and Indonesia working with the Vietnamese Womens Union and International Opportunity. In Indonesia, these NGO partners provide group loans along with business training to ensure entrepreneurial success. Our loans have reached more than 5,000 disadvantaged families in both countries since 17, and the number is growing despite the challenging working conditions brought on by the economic crisis and the lack of institutional infrastructure in these countries.


Nike Village


In Thailand, the first Nike Village combines progressive manufacturing with community development, encouraging Nike contractors to set up satellite production facilities in rural areas. The Nike Village stems the migration into overcrowded Bangkok and helps alleviate unemployment in the countryside. It hosts a community center, micro-loan programs, ecology, health education and womens advocacy program providing business education and empowerment training.





The Bowerman Track Renovation Program provides matching cash grants to community-based, youth-oriented organizations that seek to refurbish or construct running tracks.


This five-year, $1 million program, administered by Nikes Community Affairs department, provides matching funds of up to $50,000 to youth-oriented nonprofit organizations anywhere in the world.Legendary University of Oregon track and field coach Bill Bowerman was Nikes co-founder, mentor and an enduring inspiration. In June 1, Bowerman stepped down as a member on the Nike board of directors, a post he had held since 168. In honor of Bowermans lifetime contributions to the sport of running, Nike established the Bowerman Track Renovation Program. The program will distribute approximately $00,000 in matching grants each year.¡¤ Organizations applying for the grant must demonstrate a need for running track refurbishment or construction. ¡¤ Grant recipients will provide track access to neighboring communities. ¡¤ Bowerman Track Renovation Program funds must be matched in some amount by other contributors by an agreed upon deadline. Recipients of a Bowerman Track Renovation grant are encouraged, but not required, to use Nike Grind technology to resurface their track. Nike Grind material is made of recycled athletic shoes sliced and ground into rubber granules. Great for all-weather track surfaces. To date, five Bowerman track projects have used Nike Grind in state-of-the-art track surfaces each consisting of approximately 75,000 recycled athletic shoes.


Make successful Advertisement through media, newspaper. Sponsor public evens to


build self image


Nike ¡®s football shoe becomes the signal of vigorousness, success and health life. Nike invite the famous soccer star such as Norierduo ,Beckham for image representative. Nike¡¯s advertisement is so exciting showing the feature of innovation and inspiration


All over the world.


Nike also sponsor public sports event such as Olympic, tournament .This can build thesocial reputation that demonstrates a company is socially responsible.





We are turning our awareness into action by fusing environmental responsibility with certain job responsibilities. We scrutinize the environmental impact of our day-to-day operations and throughout every stage of the product lifecycle. Our long-term goal is for sustainability to become a part of our daily business decisions to help ensure the health of the natural environment for generations to come. Nike strives to not only bring value to our business, but to help ensure the vitality of the planet. We are accountable for our financial profits and are committed to addressing the environmental and social footprints we leave behind.








In October 001, in a partnership with the World Wildlife Fund (WWF) and the Center for Energy & Climate Solutions, Nike formally committed to reducing greenhouse gas emissions across its operations worldwide and will measure greenhouse gas emissions from contracted manufacturing and shipping operations with the intent to ultimately reduce those emissions.


Says David. B. Sandlow, executive vice president of the WWF, Nike is making great strides in its effort to help save the planet. Like many other businesses, Nike is moving ahead to improve energy efficiency and reduce greenhouse gas emissions. Its simply good, smart corporate citizenship.


The process began in 1, when Nike formed the Sustainable Logistics team to measure our global footprint. By the end of 00, the goal is to create baselines for CO emissions created by moving Nike products from manufacturing facilities to Nike distribution centers or Nike customers distribution centers. This phase of the process will include an examination of all areas of the supply chain, from packaging to mode of transportation, in order to find opportunities to improve logistics efficiency and reduce greenhouse gas emissions from supply chain activities.





Nike was built on fierce independence, pride, imagination and guts. Weve grown to be a diverse and creative company that produces the best and most innovative athletic footwear, apparel and equipment in the world. Since our focus is always to help athletes reach their full potential, we arent daunted by our differences. We revel in them, using our diversity to elevate everything we do.





Organized around the primary dimensions of Diversity, the Networks help Nike realize an overall vision for Diversity. Each Network tries to build awareness and understanding regarding the unique dimensions of their Network, supporting all Nike employees with tools and resources, and helping Nike communities and strategies worldwide.





Nike Maxim 5 The Consumer Decides


encompasses our supplier diversity program mission to implement a global strategy where our supplier base better reflects Nike and our consumer base - a diverse population of ethnic minority, women, and people with disabilities thereby increasing market share and building brand equity with targeted diverse markets.





Setup Efficient Value Chain


Nike football shoe keep on realizing new product, focusing on research and develop for new football shoe generation;


Nike football chase to keep suitable inventory to avoid high over-store cost;


Nike¡¯ football s every business aspect is oriented by finding and retaining customers;


Nike football implement logistic system to ensure correct receiving and approving order process.


Competition Research


Nike football consider and research the competitive in market. Other brand in different price level and their marketing strategy. Nike football keep edge through its mission on innovation and inspiration.


In the sum, Nike football shoes express high innovation and inspiration which lead in football shoe filed by high product technology, passionate product line , high quality customer service, management on customer diversity ,successful advertisement ,effective competition research and efficient value chain to build customer value, which proves to be successful.


Marketing Management


Assignment 1


Due date Aug6th 00


Name Catherine Wang


Student No 1076


MARK ____________________





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